NYSE:LUVAirlines
Assessing Southwest Airlines (LUV) Valuation After Major Shift To Assigned Seating And New Fee Revenue Model
Southwest Airlines (LUV) is in focus after management outlined 2026 profit guidance alongside a major shift in its business model by introducing assigned seating, bag fees, extra legroom options, and basic economy fares.
See our latest analysis for Southwest Airlines.
The recent changes and upbeat 2026 guidance have arrived alongside sharp share price momentum, with a 90 day share price return of 67.31% and a 1 year total shareholder return of 66.42%. This suggests sentiment has shifted...