NYSE:GISFood
The Bull Case For General Mills (GIS) Could Change Following Its GHOST High-Protein Cereal Launch
In early February 2026, GHOST® announced with General Mills the launch of two high-protein cereals, reimagining Cinnamon Toast Crunch™ and Lucky Charms™ with 17g of protein and added calcium per serving to tap into demand for functional, protein-enhanced breakfast options.
This collaboration, alongside General Mills’ broader push into protein-enhanced products across brands like Cheerios, Progresso, Annie’s and Nature Valley, highlights how the company is leaning on innovation to appeal to...