NYSE:AEOSpecialty Retail
Could Travis Kelce Collaboration Help American Eagle (AEO) Deepen Its Gen Z Brand Connection?
American Eagle Outfitters recently announced the launch of AE x Tru Kolors by Travis Kelce, a limited-edition product collaboration merging fashion, sports, and culture, with more than 90 pieces released in two drops starting August 27 and September 24, 2025.
This initiative unites the top jeans brand for Gen Z with a leading sports figure and is leveraged by an extensive, high-impact global marketing campaign targeting increased appeal among younger consumers and sports fans.
To assess the...