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Genius Sports Targets High Emotion Moments To Lift Ad Recall
Genius Sports (NYSE:GENI) has released new research on the impact of ad placement around emotionally intense live sports moments.
The company reports that ads shown immediately after these high emotion moments can materially improve brand recall.
Genius Sports is already integrating these findings into its Moment Engine ad technology for live sports inventory.
Genius Sports, a data and media technology company focused on live sports, is positioning this research as a differentiator for its...