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Could Abercrombie & Fitch's (ANF) NFL Partnership Redefine Its Brand Strategy and Core Audience?
Abercrombie & Fitch was recently announced as the official fashion partner of the NFL, launching its first league-level sponsorship and releasing an exclusive collection featuring collaborations with NFL stars and apparel designed for women football fans.
This move marks a significant effort by Abercrombie to expand its brand visibility and appeal to a broader, more diverse fan base, especially among women sports enthusiasts.
We'll examine how the brand's partnership with the NFL could...