NYSE:DVMedia
DoubleVerify’s Spectrum Reach Deal Puts Program Level CTV Transparency In Focus
DoubleVerify Holdings (NYSE:DV) has entered a new partnership with Spectrum Reach to launch the first Certified Transparent Streaming program.
The collaboration focuses on program level ad transparency across streaming TV and CTV campaigns.
This move aims to give advertisers clearer insight into where their ads appear within specific streaming programs.
For investors tracking NYSE:DV, the development comes with the stock trading around $10.66, after a 5.3% gain over the past week and 6.1%...