NasdaqGS:MATLeisure
Does Mattel's (MAT) Angel Reese Barbie Push Signal Enduring Brand Power or Reliance on Hype?
In July 2026, Mattel and its partners rolled out a flurry of collaborations, including a Barbie doll modeled on basketball star Angel Reese with matching Reebok shoes, a new multi-year WWE/AAA action-figure licensing deal, and an exclusive Hot Wheels Nissan GT-R die-cast car with 7-Eleven.
Together with heightened attention on Mattel’s early August earnings report, these pop-culture tie-ins highlight how the company is leaning on brand collaborations to keep its franchises culturally...