NYSE:WSMSpecialty Retail
Williams Sonoma’s GreenRow Adds Naturepedic To Support Organic Sleep Valuation Narrative
Naturepedic has entered an exclusive retail partnership with GreenRow, a Williams-Sonoma (NYSE:WSM) brand.
The collaboration introduces a dedicated assortment of certified organic sleep products for GreenRow customers.
The new Aurora Mattress is debuting as part of the deal, expanding Naturepedic's organic mattress lineup.
For Williams-Sonoma, known for premium home and kitchen brands, this move adds more certified organic, healthier sleep options to the GreenRow offering. It aligns with...