NYSE:ELFPersonal Products
How Rhode Expansion And Hair Care Push At e.l.f. Beauty (ELF) Has Changed Its Investment Story
Earlier in 2026, e.l.f. Beauty completed its acquisition of Rhode and accelerated the brand’s international rollout across Sephora and online channels, while also launching new hair care products in retailers like Target and via TikTok Shop.
By expanding Rhode globally and entering hair care, e.l.f. Beauty is reshaping its portfolio beyond core cosmetics and skincare, aiming to reach more consumers across geographies, categories, and digital platforms.
We’ll now examine how Rhode’s...