NasdaqGS:HASLeisure
Does Hasbro’s (HAS) Walmart-Exclusive Toy Relaunch Reveal a Fresh Approach to Brand Revitalization?
Just Play, in collaboration with Hasbro, recently relaunched the iconic EASY-BAKE and PLAYSKOOL toy brands, introducing refreshed, modernized versions now available exclusively at Walmart in the US with updated features and a contemporary look.
This exclusive partnership targets both nostalgia-driven consumers and new parents, aiming to revitalize classic toy lines and expand Hasbro's reach within key retail channels.
We'll explore how the exclusive Walmart relaunch of these flagship brands...