J.Jill (JILL) Stock Overview
Operates as an omnichannel retailer for women’s apparel in the United States. More details
| Snowflake Score | |
|---|---|
| Valuation | 5/6 |
| Future Growth | 3/6 |
| Past Performance | 2/6 |
| Financial Health | 5/6 |
| Dividends | 3/6 |
JILL Community Fair Values
Create NarrativeSee what 7 others think this stock is worth. Follow their fair value or set your own to get alerts.
Analyst Price Targets
J.Jill, Inc. Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | US$15.09 |
| 52 Week High | US$18.80 |
| 52 Week Low | US$10.41 |
| Beta | 0.90 |
| 1 Month Change | 19.29% |
| 3 Month Change | 2.24% |
| 1 Year Change | 3.85% |
| 3 Year Change | -26.10% |
| 5 Year Change | -27.21% |
| Change since IPO | -76.14% |
Recent News & Updates
Narrative Update • Jun 22
JILL: Merchandising And Marketing Improvements Will Support Future Shareholder Returns
Analysts have lifted their blended J.Jill price target by $1 to $14, citing in-line Q1 results, reaffirmed full-year guidance, and expectations that improved merchandising and marketing could offset a volatile macro backdrop and recent concerns around direct channel softness. Analyst Commentary Recent research on J.Jill points to a mixed but generally constructive tone, with several bullish analysts lifting price targets after the latest quarter.Seeking Alpha • Jun 11
J.Jill Trades At 7x Multiples, But This Is Fair Given The Assortment Risk
Summary J.Jill reported a challenging 1Q26 with comps down high single digits and gross margin contracting 350bps, in line with weak guidance. JILL is undergoing a high-risk assortment transition to attract younger customers, leading to sales declines and margin compression. Despite a low 7-7.5x cash-based income multiple, JILL's valuation is only fair given elevated business risk and uncertain turnaround success. I maintain a hold rating, as the low multiple is justified by volatility in B&M retail earnings and ongoing strategic risks. Read the full article on Seeking AlphaNarrative Update • Jun 07
JILL: Rising Dividend And Buybacks Will Support Future Shareholder Returns
Narrative Update on J.Jill Analysts have trimmed their average J.Jill price targets by $3 to $4, citing updated assumptions around growth, margins, and valuation multiples that led to a recalibration of expected returns. Analyst Commentary Recent research updates around J.Jill have centered on refreshed price targets that reflect revised assumptions for growth, profitability, and valuation multiples.Recent updates
Narrative Update • Jun 22
JILL: Merchandising And Marketing Improvements Will Support Future Shareholder Returns
Analysts have lifted their blended J.Jill price target by $1 to $14, citing in-line Q1 results, reaffirmed full-year guidance, and expectations that improved merchandising and marketing could offset a volatile macro backdrop and recent concerns around direct channel softness. Analyst Commentary Recent research on J.Jill points to a mixed but generally constructive tone, with several bullish analysts lifting price targets after the latest quarter.Seeking Alpha • Jun 11
J.Jill Trades At 7x Multiples, But This Is Fair Given The Assortment Risk
Summary J.Jill reported a challenging 1Q26 with comps down high single digits and gross margin contracting 350bps, in line with weak guidance. JILL is undergoing a high-risk assortment transition to attract younger customers, leading to sales declines and margin compression. Despite a low 7-7.5x cash-based income multiple, JILL's valuation is only fair given elevated business risk and uncertain turnaround success. I maintain a hold rating, as the low multiple is justified by volatility in B&M retail earnings and ongoing strategic risks. Read the full article on Seeking AlphaNarrative Update • Jun 07
JILL: Rising Dividend And Buybacks Will Support Future Shareholder Returns
Narrative Update on J.Jill Analysts have trimmed their average J.Jill price targets by $3 to $4, citing updated assumptions around growth, margins, and valuation multiples that led to a recalibration of expected returns. Analyst Commentary Recent research updates around J.Jill have centered on refreshed price targets that reflect revised assumptions for growth, profitability, and valuation multiples.
Narrative Update • May 23
JILL: Fair Outlook Weighs Softer Sales Guidance Against Higher Dividend And Buybacks
Analysts have trimmed their J.Jill price targets by $3 to $4, citing updated assumptions around growth, profitability and valuation, even as their fair value estimate remains at $13.00. Analyst Commentary Bearish analysts are trimming J.Jill price targets by US$3 to US$4 and framing the stock as more balanced on risk versus reward at the current US$13.00 fair value estimate.
Narrative Update • May 01
JILL: Reset Expectations Will Support Stronger Future P/E On Steady Earnings
The analyst price target for J.Jill has been revised from $18.00 to $14.50 as analysts incorporate updated assumptions regarding growth, margins, discount rates and future P/E expectations. Analyst Commentary Recent research reflects a reset in expectations around J.Jill, with the new US$14.50 target price incorporating revised views on growth, profitability and valuation multiples.Narrative Update • Apr 17
JILL: Fair Outlook Balances Softer Sales Guidance With Dividend And Buyback Support
J.Jill's analyst fair value estimate has shifted from $16 to $13 as analysts factor in updated views on growth, profitability and required returns, consistent with recent price target reductions across the Street. Analyst Commentary Bearish analysts have been cutting J.Jill price targets in a coordinated way, with several recent research updates pointing to a more cautious stance on the shares.Narrative Update • Apr 02
JILL: Dividend Increases And Buybacks Will Drive Future Upside Potential
Analysts have reduced their J.Jill price targets by $3 to $4, bringing the updated fair value estimate to $18. This change reflects a higher assumed discount rate, slightly revised revenue growth expectations, a lower projected profit margin, and a modestly higher future P/E multiple.Narrative Update • Mar 19
JILL: Improved Discount Assumptions Will Support Cautiously Higher Future P/E Multiple
Analysts have lifted their J.Jill price target by $2, pointing to updated valuation work that reflects a modestly lower discount rate and a slightly adjusted future P/E assumption. Analyst Commentary Bullish Takeaways Bullish analysts view the higher price target as aligned with updated P/E work, suggesting the stock still screens reasonably against their revised valuation framework.Narrative Update • Mar 04
JILL: Margin Discipline And Buybacks Will Drive Future Upside Potential
Analysts have raised their J.Jill price target by $2, citing slightly adjusted assumptions around the discount rate, modestly higher revenue growth, a marginally stronger profit margin, and a small change in future P/E expectations as key factors supporting the revised outlook. Analyst Commentary Bullish analysts point to the recent US$2 price target move as a signal of growing confidence in J.Jill's ability to execute on its current plan without requiring a major shift in strategy.Narrative Update • Feb 18
JILL: Margin Focus And Buybacks Will Support Upside Despite Softer Sales
Analysts have raised their J.Jill price target by $2, citing updated views on discount rates, revenue growth, profitability, and future P/E assumptions that support a refreshed upside case for the shares. Analyst Commentary Recent research points to a more constructive view on J.Jill, with bullish analysts highlighting how updated assumptions on discount rates, revenue, profitability, and future P/E levels support the higher price target.Narrative Update • Feb 04
JILL: Softer Sales Outlook Will Meet Cautiously Higher P/E Expectations
Analysts have adjusted their price targets on J.Jill, with at least one move framed as a US$2 increase. This change reflects updated views on the stock’s fair value and expected P/E multiple based on recent research.Narrative Update • Jan 21
JILL: Softer Sales Outlook Will Meet Cautiously Improved Risk And Margin Assumptions
Analysts have raised their price target on J.Jill by $2, citing updated assumptions around growth, margins and a lower discount rate that together support a slightly higher valuation outlook. Analyst Commentary Recent research points to a modestly higher valuation framework for J.Jill, driven by updated assumptions around growth, margins and the discount rate applied in analysts' models.Analysis Article • Jan 09
Is J.Jill (NYSE:JILL) Using Too Much Debt?
Legendary fund manager Li Lu (who Charlie Munger backed) once said, 'The biggest investment risk is not the volatility...Narrative Update • Jan 06
JILL: Future Share Repurchases Will Support Upside Despite Softer Sales Outlook
Analysts have revised their price target on J.Jill to US$21.00 from US$39.00. This change reflects updated assumptions that include a higher discount rate, more conservative revenue growth, a slightly stronger profit margin, and a lower future P/E multiple.Narrative Update • Dec 14
JILL: Softer Sales Outlook Will Create Attractive Long-Term Upside Potential
Narrative Price Target Update Analysts have reduced their fair value estimate for J.Jill from 20.67 dollars to 18.00 dollars, citing slightly slower expected revenue growth, modestly lower profit margins, a higher discount rate, and a marginally lower future price to earnings multiple. What's in the News Completed $7.04 million share repurchase program, retiring 390,683 shares or 2.56% of outstanding stock, including 115,612 shares bought for $2 million between August 3 and November 1, 2025 (company buyback update) Issued new guidance for fourth quarter 2025, projecting net sales down approximately 5% to 7% and comparable sales down 6.5% to 8.5% versus 2024 (company guidance) For full fiscal 2025, expects net sales to decline about 3% and comparable sales about 4% compared to 2024, signaling a softer demand environment (company guidance) Recorded a modest increase in write-off of property and equipment to $20,000 for the thirteen weeks ended November 1, 2025, up from $17,000 a year earlier (impairments disclosure) Valuation Changes Fair Value: reduced from $20.67 to $18.00, representing a moderate downward revision to the intrinsic value estimate.Analysis Article • Sep 12
J.Jill (NYSE:JILL) Is Due To Pay A Dividend Of $0.08
J.Jill, Inc. ( NYSE:JILL ) will pay a dividend of $0.08 on the 1st of October. This payment means that the dividend...Analysis Article • Mar 27
Statutory Profit Doesn't Reflect How Good J.Jill's (NYSE:JILL) Earnings Are
The subdued stock price reaction suggests that J.Jill, Inc.'s ( NYSE:JILL ) strong earnings didn't offer any surprises...Seeking Alpha • Mar 21
J.Jill: Stable Underlying Earnings Power At 6 Times Earnings
Summary J.Jill's Q4 financials came nearly in line with expectations, with an overall muted performance. Despite several factors weakening the Q1 guidance, J.Jill expects relatively stable FY2025 earnings in a cautious consumer environment. As the stock has continued to decline, J.Jill's stock is significantly undervalued. I estimate 90% upside to a fair value of $35.7. Read the full article on Seeking AlphaAnalysis Article • Mar 05
Sentiment Still Eluding J.Jill, Inc. (NYSE:JILL)
J.Jill, Inc.'s ( NYSE:JILL ) price-to-earnings (or "P/E") ratio of 7.9x might make it look like a strong buy right now...
New Narrative • Dec 15
Omnichannel Enhancements And Store Expansion Will Drive Apparel Retailer's Revenue And Profit Growth
Focusing on store growth and omnichannel capabilities could boost revenue by expanding market presence and enhancing customer experience.Seeking Alpha • Dec 12
J.Jill Sees Potential Promotional Environment, The Name Is Fairly Valued
Summary J.Jill's Q3 2024 results were challenging, with comp sales down 0.8% and gross margins hit by promotions and mild fall weather. The company expects Q4 comps to improve but anticipates continued promotions and lower margins. Despite a 15% stock price increase since September 2024, J.Jill is fairly valued with an 11% earnings yield and a potential 14-16% total yield. The CEO's retirement in 2025 and ongoing search for a replacement add uncertainty; I maintain a Hold rating due to fair valuation and mixed outlook. Read the full article on Seeking AlphaAnalysis Article • Nov 26
Here's Why J.Jill (NYSE:JILL) Can Manage Its Debt Responsibly
The external fund manager backed by Berkshire Hathaway's Charlie Munger, Li Lu, makes no bones about it when he says...Analysis Article • Sep 15
Not Many Are Piling Into J.Jill, Inc. (NYSE:JILL) Stock Yet As It Plummets 28%
J.Jill, Inc. ( NYSE:JILL ) shareholders that were waiting for something to happen have been dealt a blow with a 28...Seeking Alpha • Sep 12
After The Q2 2024 Drop, J.Jill's Price Is More Reasonable, But The Stock Is Not An Opportunity Yet.
Summary J.Jill's 2Q24 results show a slight revenue growth on a comparable basis, but traffic trends in July and August raised concerns, leading to reduced guidance. The company's capital structure is less leveraged due to issuing 1 million shares, but high leverage rates and questionable capital allocation remain issues. Despite a fair current yield of 12-14%, I maintain a Hold rating due to decreased revenue guidance, high leverage, and unsatisfactory management policies. Gross margins and profits are expected to be challenged in 2H24, with increased SG&A due to wage inflation and potential inventory promotions impacting financial performance. Read the full article on Seeking AlphaShareholder Returns
| JILL | US Specialty Retail | US Market | |
|---|---|---|---|
| 7D | 1.8% | 3.3% | -2.5% |
| 1Y | 3.9% | 8.7% | 20.1% |
Return vs Industry: JILL underperformed the US Specialty Retail industry which returned 8.7% over the past year.
Return vs Market: JILL underperformed the US Market which returned 20.1% over the past year.
Price Volatility
| JILL volatility | |
|---|---|
| JILL Average Weekly Movement | 9.0% |
| Specialty Retail Industry Average Movement | 7.6% |
| Market Average Movement | 7.2% |
| 10% most volatile stocks in US Market | 16.7% |
| 10% least volatile stocks in US Market | 3.1% |
Stable Share Price: JILL has not had significant price volatility in the past 3 months compared to the US market.
Volatility Over Time: JILL's weekly volatility (9%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 1959 | 2,090 | Mary Coyne | www.jjill.com |
J.Jill, Inc. operates as an omnichannel retailer for women’s apparel in the United States. It offers apparel, footwear, and accessories, such as jewelry, bags, belts, shoes, and scarves. The company sells its products under the J.Jill and three sub-brands, including Pure Jill, Wearever, and Fit brands through ecommerce platform and catalog, as well as its retail stores.
J.Jill, Inc. Fundamentals Summary
| JILL fundamental statistics | |
|---|---|
| Market cap | US$223.82m |
| Earnings (TTM) | US$20.89m |
| Revenue (TTM) | US$587.35m |
10.8x
P/E Ratio0.4x
P/S RatioIs JILL overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| JILL income statement (TTM) | |
|---|---|
| Revenue | US$587.35m |
| Cost of Revenue | US$189.27m |
| Gross Profit | US$398.08m |
| Other Expenses | US$377.19m |
| Earnings | US$20.89m |
Last Reported Earnings
May 02, 2026
Next Earnings Date
n/a
| Earnings per share (EPS) | 1.40 |
| Gross Margin | 67.78% |
| Net Profit Margin | 3.56% |
| Debt/Equity Ratio | 58.7% |
How did JILL perform over the long term?
See historical performance and comparisonDividends
2.4%
Current Dividend Yield24%
Payout RatioDoes JILL pay a reliable dividends?
See JILL dividend history and benchmarks| J.Jill dividend dates | |
|---|---|
| Ex Dividend Date | Jun 24 2026 |
| Dividend Pay Date | Jul 08 2026 |
| Days until Ex dividend | 2 days |
| Days until Dividend pay date | 12 days |
Does JILL pay a reliable dividends?
See JILL dividend history and benchmarksCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/06/25 23:46 |
| End of Day Share Price | 2026/06/25 00:00 |
| Earnings | 2026/05/02 |
| Annual Earnings | 2026/01/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
|
|
| Market Prices | 30 years |
| |
| Ownership | 10 years |
| |
| Management | 10 years |
| |
| Key Developments | 10 years |
|
* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
J.Jill, Inc. is covered by 14 analysts. 5 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Jeffrey Lick | B. Riley Securities, Inc. |
| Janine Hoffman Stichter | BTIG |
| Paul Trussell | Deutsche Bank |