NYSE:TGTConsumer Retailing
Should Target’s Expanded Wellness Partnerships and Assortment Strategy (TGT) Reshape Its Core Investment Narrative?
In early January 2026, Target announced a 30% expansion of its wellness assortment, adding thousands of new and exclusive products across categories like functional beverages, baby care, supplements, skincare, and activewear, and introducing in-store wellness events and enhanced digital discovery tools.
The nationwide launches of brands such as RYZE mushroom coffee, Nara Organics infant formula, Tubby Todd baby skincare, and First Day vitamins highlight how Target is using exclusive...