NYSE:GISFood
Is Progresso’s Quirky Soup Drops Push Signaling a New Brand Strategy at General Mills (GIS)?
In mid-January 2026, General Mills’ Progresso brand brought back its limited-edition Soup Drops, now offered in a new Variety Can featuring Chicken Noodle, Tomato Basil and Beef Pot Roast flavors through Walmart.com and other online channels.
The return of Soup Drops highlights General Mills’ emphasis on quirky, comfort-focused innovation that extends familiar pantry brands into new, seasonally relevant formats like cold-and-flu-season treats.
With earnings recently topping analyst...