NasdaqGS:HLITCommunications
Assessing Harmonic (HLIT) Valuation After AI Ad Platform Upgrades Target Live Sports Monetization
Harmonic (HLIT) is in the spotlight this week after unveiling fresh upgrades to its VOS360 Ad SaaS platform. With AI-powered real-time video analysis and smarter in-stream ad delivery, the company is now enabling broadcasters and streamers to capture richer, more contextual advertising revenue, particularly in the lucrative world of live sports content. This event matters to investors because it highlights Harmonic’s push into programmatic advertising and dynamic ad formats, both trends that...