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How Bayer’s Global Creative Agency Deal Has Changed Interpublic Group’s (IPG) Investment Story
In September 2025, Bayer’s Consumer Health division announced it had selected Interpublic Group as its exclusive global creative, production, and media agency partner for iconic self-care brands including Aspirin and Claritin.
This partnership signals Bayer’s commitment to integrated marketing powered by GenAI for both global consistency and tailored local consumer engagement.
We'll review how IPG’s appointment as Bayer’s lead global partner could strengthen its client portfolio and...