LSE:BP.Oil and Gas
BP’s New Digital Coupons Link Retail App To Valuation Debate
BP (LSE:BP) has launched a digital coupon program for consumer packaged goods funded by manufacturers.
The program is delivered through BP’s Earnify app in partnership with Inmar Intelligence and Axonet.
This rollout introduces mobile, manufacturer-funded coupons to the convenience and fuel channel for the first time.
For BP, which runs a large global network of fuel and convenience sites, the move adds a new digital layer to its retail offer. Convenience and fuel retailers have been...