LSE:ULVRPersonal Products
Dr. Squatch Deodorant Push Tests Unilever’s Men’s Grooming Growth Story
Dr. Squatch, owned by Unilever, has launched its first major marketing campaign for a new deodorant line.
The campaign features a high profile celebrity and is positioned within Unilever’s refocused personal care portfolio.
The move highlights Unilever’s push to build out its presence in men’s grooming through brand building and consumer engagement.
For investors watching Unilever (ticker LSE:ULVR), the new Dr. Squatch deodorant campaign lands at a time when the shares trade around £42.51...