ProCook Group (PROC) Stock Overview
Through its subsidiaries, engages in the sale of kitchenware and related products in the United Kingdom. More details
| Snowflake Score | |
|---|---|
| Valuation | 2/6 |
| Future Growth | 4/6 |
| Past Performance | 3/6 |
| Financial Health | 3/6 |
| Dividends | 0/6 |
Rewards
Risk Analysis
PROC Community Fair Values
Create NarrativeSee what 6 others think this stock is worth. Follow their fair value or set your own to get alerts.
Analyst Price Targets
ProCook Group plc Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | UK£0.36 |
| 52 Week High | UK£0.48 |
| 52 Week Low | UK£0.27 |
| Beta | 0.74 |
| 1 Month Change | 6.76% |
| 3 Month Change | 19.02% |
| 1 Year Change | -0.55% |
| 3 Year Change | 31.52% |
| 5 Year Change | n/a |
| Change since IPO | -75.88% |
Recent News & Updates
Narrative Update • Apr 29
PROC: Higher Future P/E Assumptions Will Support A Reassessment Of Earnings
Analysts have nudged their fair value estimate for ProCook Group slightly higher to £0.56, reflecting updated assumptions around revenue growth, profit margins and future P/E expectations. Valuation Changes Fair Value: Updated slightly from £0.55 to £0.56 per share, a modest upward adjustment.Narrative Update • Apr 14
PROC: Higher Margin Assumptions Will Support A Reassessment Of Future Earnings
Analysts have lifted their fair value estimate for ProCook Group from £0.49 to £0.55, citing updated assumptions on the discount rate, revenue growth, profit margins and future P/E multiples. Valuation Changes Fair Value Estimate moved from £0.49 to £0.55 per share.Analysis Article • Mar 27
Is It Too Late To Consider Buying ProCook Group plc (LON:PROC)?
ProCook Group plc ( LON:PROC ), is not the largest company out there, but it saw a decent share price growth of 16% on...Recent updates
Narrative Update • Apr 29
PROC: Higher Future P/E Assumptions Will Support A Reassessment Of Earnings
Analysts have nudged their fair value estimate for ProCook Group slightly higher to £0.56, reflecting updated assumptions around revenue growth, profit margins and future P/E expectations. Valuation Changes Fair Value: Updated slightly from £0.55 to £0.56 per share, a modest upward adjustment.Narrative Update • Apr 14
PROC: Higher Margin Assumptions Will Support A Reassessment Of Future Earnings
Analysts have lifted their fair value estimate for ProCook Group from £0.49 to £0.55, citing updated assumptions on the discount rate, revenue growth, profit margins and future P/E multiples. Valuation Changes Fair Value Estimate moved from £0.49 to £0.55 per share.Analysis Article • Mar 27
Is It Too Late To Consider Buying ProCook Group plc (LON:PROC)?
ProCook Group plc ( LON:PROC ), is not the largest company out there, but it saw a decent share price growth of 16% on...Analysis Article • Dec 19
Why Investors Shouldn't Be Surprised By ProCook Group plc's (LON:PROC) 31% Share Price Surge
ProCook Group plc ( LON:PROC ) shareholders would be excited to see that the share price has had a great month, posting...Analysis Article • Dec 14
Does ProCook Group (LON:PROC) Deserve A Spot On Your Watchlist?
For beginners, it can seem like a good idea (and an exciting prospect) to buy a company that tells a good story to...Analysis Article • Nov 29
The Returns On Capital At ProCook Group (LON:PROC) Don't Inspire Confidence
There are a few key trends to look for if we want to identify the next multi-bagger. One common approach is to try and...Analysis Article • Oct 04
Is There Now An Opportunity In ProCook Group plc (LON:PROC)?
ProCook Group plc ( LON:PROC ), might not be a large cap stock, but it saw a decent share price growth of 14% on the...Analysis Article • Sep 16
The Price Is Right For ProCook Group plc (LON:PROC) Even After Diving 26%
ProCook Group plc ( LON:PROC ) shares have had a horrible month, losing 26% after a relatively good period beforehand...Analysis Article • Sep 03
If EPS Growth Is Important To You, ProCook Group (LON:PROC) Presents An Opportunity
Investors are often guided by the idea of discovering 'the next big thing', even if that means buying 'story stocks...Analysis Article • Jul 12
ProCook Group plc (LON:PROC) Stocks Shoot Up 26% But Its P/E Still Looks Reasonable
ProCook Group plc ( LON:PROC ) shares have continued their recent momentum with a 26% gain in the last month alone. The...Analysis Article • Jul 11
We Think ProCook Group's (LON:PROC) Profit Is Only A Baseline For What They Can Achieve
The subdued stock price reaction suggests that ProCook Group plc's ( LON:PROC ) strong earnings didn't offer any...Analysis Article • Jun 26
Is ProCook Group (LON:PROC) Using Too Much Debt?
Legendary fund manager Li Lu (who Charlie Munger backed) once said, 'The biggest investment risk is not the volatility...Analysis Article • Apr 12
Investors Still Aren't Entirely Convinced By ProCook Group plc's (LON:PROC) Revenues Despite 40% Price Jump
ProCook Group plc ( LON:PROC ) shareholders are no doubt pleased to see that the share price has bounced 40% in the...Analysis Article • Mar 26
Be Wary Of ProCook Group (LON:PROC) And Its Returns On Capital
Did you know there are some financial metrics that can provide clues of a potential multi-bagger? Typically, we'll want...
New Narrative • Mar 14
Opening 100 New UK Stores Will Expand Customer Base
Expansion of the store network and new product categories aims to increase market reach and attract new customers, driving revenue growth.Analysis Article • Feb 24
These 4 Measures Indicate That ProCook Group (LON:PROC) Is Using Debt Reasonably Well
Some say volatility, rather than debt, is the best way to think about risk as an investor, but Warren Buffett famously...Analysis Article • Jan 29
Fewer Investors Than Expected Jumping On ProCook Group plc (LON:PROC)
With a median price-to-sales (or "P/S") ratio of close to 0.3x in the Specialty Retail industry in the United Kingdom...Analysis Article • Jan 01
A Look At The Fair Value Of ProCook Group plc (LON:PROC)
Key Insights ProCook Group's estimated fair value is UK£0.35 based on 2 Stage Free Cash Flow to Equity Current share...Analysis Article • Nov 20
ProCook Group (LON:PROC) May Have Issues Allocating Its Capital
To find a multi-bagger stock, what are the underlying trends we should look for in a business? Firstly, we'd want to...Analysis Article • Oct 25
Should You Think About Buying ProCook Group plc (LON:PROC) Now?
ProCook Group plc ( LON:PROC ), is not the largest company out there, but it led the LSE gainers with a relatively...Analysis Article • Oct 25
A Piece Of The Puzzle Missing From ProCook Group plc's (LON:PROC) 26% Share Price Climb
The ProCook Group plc ( LON:PROC ) share price has done very well over the last month, posting an excellent gain of...Analysis Article • Jun 30
ProCook Group (LON:PROC) Has A Pretty Healthy Balance Sheet
Howard Marks put it nicely when he said that, rather than worrying about share price volatility, 'The possibility of...Analysis Article • Jun 08
ProCook Group plc's (LON:PROC) Shares Not Telling The Full Story
With a median price-to-sales (or "P/S") ratio of close to 0.4x in the Specialty Retail industry in the United Kingdom...Analysis Article • Jan 27
A Piece Of The Puzzle Missing From ProCook Group plc's (LON:PROC) 28% Share Price Climb
ProCook Group plc ( LON:PROC ) shares have continued their recent momentum with a 28% gain in the last month alone...Analysis Article • Jan 12
There Are Reasons To Feel Uneasy About ProCook Group's (LON:PROC) Returns On Capital
What trends should we look for it we want to identify stocks that can multiply in value over the long term? Amongst...Analysis Article • Nov 21
ProCook Group plc's (LON:PROC) Shares Climb 40% But Its Business Is Yet to Catch Up
ProCook Group plc ( LON:PROC ) shares have had a really impressive month, gaining 40% after a shaky period beforehand...Analysis Article • Aug 23
Estimating The Fair Value Of ProCook Group plc (LON:PROC)
Key Insights ProCook Group's estimated fair value is UK£0.29 based on 2 Stage Free Cash Flow to Equity Current share...Analysis Article • Apr 05
Under The Bonnet, ProCook Group's (LON:PROC) Returns Look Impressive
If we want to find a potential multi-bagger, often there are underlying trends that can provide clues. Firstly, we'll...Analysis Article • Feb 05
Calculating The Intrinsic Value Of ProCook Group plc (LON:PROC)
In this article we are going to estimate the intrinsic value of ProCook Group plc ( LON:PROC ) by taking the expected...Analysis Article • Dec 10
ProCook Group (LON:PROC) Is Investing Its Capital With Increasing Efficiency
What trends should we look for it we want to identify stocks that can multiply in value over the long term? Amongst...Analysis Article • Jun 14
A Look At The Intrinsic Value Of ProCook Group plc (LON:PROC)
Today we'll do a simple run through of a valuation method used to estimate the attractiveness of ProCook Group plc...Shareholder Returns
| PROC | GB Specialty Retail | GB Market | |
|---|---|---|---|
| 7D | 3.7% | 3.0% | 2.4% |
| 1Y | -0.5% | -10.0% | 21.7% |
Return vs Industry: PROC exceeded the UK Specialty Retail industry which returned -10% over the past year.
Return vs Market: PROC underperformed the UK Market which returned 21.7% over the past year.
Price Volatility
| PROC volatility | |
|---|---|
| PROC Average Weekly Movement | 7.1% |
| Specialty Retail Industry Average Movement | 4.9% |
| Market Average Movement | 5.7% |
| 10% most volatile stocks in GB Market | 11.5% |
| 10% least volatile stocks in GB Market | 3.1% |
Stable Share Price: PROC has not had significant price volatility in the past 3 months compared to the UK market.
Volatility Over Time: PROC's weekly volatility (7%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 1996 | 750 | Lee Tappenden | www.procookgroup.co.uk |
ProCook Group plc, through its subsidiaries, engages in the sale of kitchenware and related products in the United Kingdom. It operates through two segments: Ecommerce and Retail. The company offers a range of cookware and tableware products including dinnerware, drinkware and accessories, and kitchen accessories such as kitchen knives and kitchen gadgets; and holds properties.
ProCook Group plc Fundamentals Summary
| PROC fundamental statistics | |
|---|---|
| Market cap | UK£39.55m |
| Earnings (TTM) | UK£1.30m |
| Revenue (TTM) | UK£75.32m |
30.4x
P/E Ratio0.5x
P/S RatioIs PROC overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| PROC income statement (TTM) | |
|---|---|
| Revenue | UK£75.32m |
| Cost of Revenue | UK£25.40m |
| Gross Profit | UK£49.93m |
| Other Expenses | UK£48.63m |
| Earnings | UK£1.30m |
Last Reported Earnings
Oct 12, 2025
Next Earnings Date
Jun 24, 2026
| Earnings per share (EPS) | 0.012 |
| Gross Margin | 66.28% |
| Net Profit Margin | 1.73% |
| Debt/Equity Ratio | 91.1% |
How did PROC perform over the long term?
See historical performance and comparisonCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/05/07 13:03 |
| End of Day Share Price | 2026/05/07 00:00 |
| Earnings | 2025/10/12 |
| Annual Earnings | 2025/03/30 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
| |
| Ownership | 10 years |
| |
| Management | 10 years |
| |
| Key Developments | 10 years |
|
* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
ProCook Group plc is covered by 2 analysts. 2 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Mark Photiades | Canaccord Genuity |
| Jonathan Pritchard | Peel Hunt LLP |