LSE:DGEBeverage
Diageo Tests Johnnie Walker Red Soul As Shares Trade At Discount
Johnnie Walker, owned by Diageo, has launched a new Red Soul line aimed at people who do not usually drink whisky.
The release focuses on a sweeter, smoother taste and more accessible pricing, marking a clear shift in how the brand is positioned.
Diageo's CEO has linked Red Soul to a broader review of brands and pricing that could influence how the wider portfolio is managed.
For investors watching LSE:DGE, this product move comes after a challenging period for the share price. The stock...