XTRA:BEIPersonal Products
How NIVEA’s New Natural Crème Line At Beiersdorf (XTRA:BEI) Has Changed Its Investment Story
Beiersdorf has introduced NIVEA Crème Natural Touch in Germany, a new vegan line extension using 99% natural-origin ingredients and a 99.9% biodegradable formula, following six years of research and consumer testing.
This reformulation of the company’s flagship product underlines how Beiersdorf is tying its core NIVEA brand directly to its Net Zero 2045 sustainability ambition.
We’ll now examine how anchoring NIVEA Crème to a more natural, biodegradable formula could influence Beiersdorf’s...