XTRA:ADSLuxury
adidas (XTRA:ADS) Has The Market Watching, What Is Behind The Attention?
Adidas (XTRA:ADS) is back under scrutiny after a local Single Shoe advertising campaign featuring former Israeli soldier Shalev Biton drew criticism, sparked boycott calls, and prompted apologies from Adidas units in Israel and Arabia.
At a share price of €146.45, adidas has seen the 1 month share price return fall 12.49% and the 3 month share price return decline 15.49%, while the 1 year total shareholder return is down 16.35%. This suggests recent sentiment has weakened even as headlines...