XTRA:BOSSLuxury
Does RBC’s Wholesale Concerns Change The Brand-Turnaround Case For Hugo Boss (XTRA:BOSS)?
RBC Capital Markets recently downgraded Hugo Boss from “outperform” to “sector perform,” pointing to risks that its brand-protective turnaround could take longer than initially expected.
The broker also flagged that Hugo Boss’s move to streamline its wholesale network and introduce a tiered partner model may pressure wholesale volumes as the company prioritizes profitability and control over distribution.
We’ll now examine how this reassessment of Hugo Boss’s wholesale strategy could reshape...