XTRA:BEIPersonal Products
Did Beiersdorf’s (XTRA:BEI) HIPS Microbiome Tie-Up Just Reframe Its Skincare Innovation Strategy?
Beiersdorf recently entered an exclusive research partnership with the Helmholtz Centre for Infection Research’s HIPS institute to investigate how the skin microbiome contributes to maintaining healthy skin, building on large microbiome and genomic datasets originally developed for infectious disease research.
The collaboration, which already includes two funded projects and room for expansion, could strengthen Beiersdorf’s innovation pipeline by grounding future skincare concepts in...