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How Investors Are Reacting To Continental (XTRA:CON) Shifting French Retail To Franchising After Aumovio Spin-Off
Earlier this month, Continental entered exclusive talks to sell its French ContiTrade retail operations, including more than 130 BestDrive outlets and two retreading facilities, to ASC Investment while keeping the network under a franchise model.
This move advances Continental’s shift toward a fully franchised distribution structure in France, potentially lightening capital needs while preserving brand reach and service coverage.
We’ll now examine how this portfolio reshaping, alongside...