XTRA:BEIPersonal Products
Beiersdorf (XTRA:BEI) Valuation Check as NIVEA Nigeria Launches Major Loyalty and Rewards Campaign
Beiersdorf (XTRA:BEI) is turning heads after NIVEA Nigeria launched a N3 billion rewards campaign, mixing cash prizes, SUVs, and Real Madrid trips to fire up consumer loyalty in a tough macro backdrop.
See our latest analysis for Beiersdorf.
That push into Nigeria comes as Beiersdorf’s share price, now around $92.82, has seen a 1 day share price return of 1.44 percent but a much weaker year to date share price return of minus 24.96 percent, and a 1 year total shareholder return of minus 24.75...