XTRA:MBGAuto
Can Microsoft’s F1 Partnership Reframe Mercedes-Benz Group’s (XTRA:MBG) Edge in Data-Driven Performance?
In January 2026, Microsoft and the Mercedes-AMG PETRONAS F1 Team announced a multiyear partnership to embed Microsoft's technologies into race operations, aiming to boost efficiency, innovation and on-track performance for the globally followed Formula 1 outfit.
By placing cloud, data and AI tools at the center of an elite motorsport program, the collaboration highlights how advanced technology is increasingly shaping both competitive outcomes and fan engagement in global sports franchises...