DB:TNIELeisure
Can tonies (DB:TNIE) Pokémon Bet Redefine Its Brand Moat With Parents And Kids Alike?
In January 2026, tonies announced that a lightning yellow, Pikachu-inspired special edition Toniebox 2 and four Pokémon Tonies, Pikachu, Bulbasaur, Charmander, and Squirtle, will launch globally from summer 2026 as part of its partnership with The Pokémon Company International.
This collaboration brings an audio-first spin to one of the world’s best-known entertainment franchises, potentially deepening tonies’ appeal with both children and nostalgic parents.
Next, we’ll explore how expanding...