XTRA:PUMLuxury
Why PUMA (XTRA:PUM) Is Down 13.8% After Reporting Losses and Executive Shakeup
PUMA SE recently reported a third-quarter net loss of €62.3 million and confirmed guidance for an EBIT loss for the full year 2025, alongside a set of immediate organizational changes including the appointment of Maria Valdes as Chief Brand Officer.
This marked change from profitability to loss has led PUMA to restructure its marketing and product functions, signaling a new focus on brand storytelling and operational alignment.
We'll explore how PUMA's reported financial loss and its...