Beiersdorf (BEI) Stock Overview
Manufactures and distributes consumer goods in Europe, the United States, Africa, Asia, and Australia. More details
| Snowflake Score | |
|---|---|
| Valuation | 4/6 |
| Future Growth | 1/6 |
| Past Performance | 4/6 |
| Financial Health | 6/6 |
| Dividends | 4/6 |
Rewards
Risk Analysis
No risks detected for BEI from our risk checks.
BEI Community Fair Values
Create NarrativeSee what 28 others think this stock is worth. Follow their fair value or set your own to get alerts.
Analyst Price Targets
Beiersdorf Aktiengesellschaft Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | €72.50 |
| 52 Week High | €122.60 |
| 52 Week Low | €69.10 |
| Beta | 0.49 |
| 1 Month Change | -2.95% |
| 3 Month Change | -31.92% |
| 1 Year Change | -40.06% |
| 3 Year Change | -41.01% |
| 5 Year Change | -25.46% |
| Change since IPO | 230.37% |
Recent News & Updates
Narrative Update • Apr 28
BEI: Reset Expectations As Competitive Pressures And Buyback Plans Shape A Cautious Outlook
Analysts have trimmed the fair value estimate for Beiersdorf by €2 to €68. This reflects a series of lower Street price targets and reduced assumptions for revenue growth, profit margins, and future P/E multiples as competitive pressures on Nivea and broader sector concerns build.Narrative Update • Apr 14
BEI: Reset Expectations And Brand Pressures Will Shape A Cautious But Balanced Outlook
Analysts have trimmed their average price targets for Beiersdorf by single digits in € terms, reflecting slightly lower revenue growth expectations and a modestly higher discount rate, partly offset by a small uplift in projected profit margins and future P/E, following a cluster of recent downgrades and model updates across major banks. Analyst Commentary Recent research has tilted more cautious, with several bearish analysts cutting price targets and revising ratings in light of execution risks and questions around the durability of Beiersdorf's growth profile.
Narrative Update • Mar 31
BEI: Future Brand And Pricing Execution Will Drive Share Repricing Potential
Analysts have trimmed their price targets on Beiersdorf, with the modeled fair value moving from about €155.44 to €141.62 as they factor in lower assumed profit margins, a reduced future P/E of around 29.25, and ongoing concerns about Nivea's market share pressures and competitive pricing. Analyst Commentary Recent research has leaned cautious on Beiersdorf, with several firms trimming price targets and downgrading ratings as they reassess assumptions for Nivea's market share, pricing, and the pace of improvement in the core skincare franchise.Narrative Update • Mar 17
BEI: Price Resets And Brand Pressures Will Shape A Balanced Outlook
Analysts have trimmed the fair value estimate for Beiersdorf from €90.00 to €70.00. This reflects reduced assumptions for revenue growth, profit margin and future P/E, as recent research highlights Nivea market share pressures and tougher competitive pricing.Recent updates
Narrative Update • Apr 28
BEI: Reset Expectations As Competitive Pressures And Buyback Plans Shape A Cautious Outlook
Analysts have trimmed the fair value estimate for Beiersdorf by €2 to €68. This reflects a series of lower Street price targets and reduced assumptions for revenue growth, profit margins, and future P/E multiples as competitive pressures on Nivea and broader sector concerns build.Narrative Update • Apr 14
BEI: Reset Expectations And Brand Pressures Will Shape A Cautious But Balanced Outlook
Analysts have trimmed their average price targets for Beiersdorf by single digits in € terms, reflecting slightly lower revenue growth expectations and a modestly higher discount rate, partly offset by a small uplift in projected profit margins and future P/E, following a cluster of recent downgrades and model updates across major banks. Analyst Commentary Recent research has tilted more cautious, with several bearish analysts cutting price targets and revising ratings in light of execution risks and questions around the durability of Beiersdorf's growth profile.Narrative Update • Mar 31
BEI: Future Brand And Pricing Execution Will Drive Share Repricing Potential
Analysts have trimmed their price targets on Beiersdorf, with the modeled fair value moving from about €155.44 to €141.62 as they factor in lower assumed profit margins, a reduced future P/E of around 29.25, and ongoing concerns about Nivea's market share pressures and competitive pricing. Analyst Commentary Recent research has leaned cautious on Beiersdorf, with several firms trimming price targets and downgrading ratings as they reassess assumptions for Nivea's market share, pricing, and the pace of improvement in the core skincare franchise.Narrative Update • Mar 17
BEI: Price Resets And Brand Pressures Will Shape A Balanced Outlook
Analysts have trimmed the fair value estimate for Beiersdorf from €90.00 to €70.00. This reflects reduced assumptions for revenue growth, profit margin and future P/E, as recent research highlights Nivea market share pressures and tougher competitive pricing.Narrative Update • Mar 03
BEI: Price Resets And Brand Execution Risk Will Drive A Cautious Outlook
Analysts have trimmed their fair value estimate for Beiersdorf to €90.00 from €92.00, citing updated assumptions on growth, margins and future P/E multiples, along with recent Street research that highlights brand competitiveness efforts and mixed rating changes. Analyst Commentary Recent Street research paints a more cautious picture around Beiersdorf, with bearish analysts focusing on execution risk around pricing, brand momentum and what that could mean for valuation multiples.
Narrative Update • Feb 16
BEI: Pricing Resets And Brand Execution Will Shape Future Performance Resilience
Analysts have kept their fair value estimate for Beiersdorf steady at €115.15, reflecting a modestly higher assumed future P/E and mixed recent Street views. These include a Deutsche Bank upgrade to Buy at €105 and a Jefferies price target trim to €92 tied to expectations for Nivea price resets.Narrative Update • Feb 02
BEI: Pricing Reset And Brand Strength Will Support Future Performance Resilience
The updated analyst fair value for Beiersdorf has edged slightly lower to €115.15 from €116.00, as analysts balance Jefferies' reduced €92 price target and concerns around Nivea volumes with a more supportive Buy upgrade and €105 target from Deutsche Bank. Analyst Commentary Recent research on Beiersdorf shows a split in views, with some analysts focusing on longer term potential and others highlighting nearer term execution risks, especially around the Nivea brand and pricing moves.Narrative Update • Jan 19
BEI: Future Rating Shift Will Determine Share Repricing Potential
The analyst price target for Beiersdorf has been adjusted lower to €155.44 from €163.77, as analysts weigh mixed recent research, with some highlighting a potential boost from an improved rating and others pointing to pressures around Nivea pricing, volume growth and margin expectations. Analyst Commentary Recent research shows a split view on Beiersdorf, with some focusing on brand and pricing headwinds while others point to potential upside if execution on pricing and volumes improves.Narrative Update • Jan 05
BEI: Modest Discount Rate Shift Will Support Core Performance Resilience
Analysts have trimmed their price targets on Beiersdorf, with one recent move from €102 to €100. This is reflected in a slightly lower fair value estimate of €116.00, based on modest changes to assumptions for the discount rate, revenue growth, profit margin and future P/E.Narrative Update • Dec 16
BEI: Price Cuts And Margin Uncertainty Will Shape A More Cautious Outlook
The analyst fair value estimate for Beiersdorf has been reduced from EUR 98 to EUR 92, as analysts trim revenue growth, profit margin, and valuation multiple assumptions in line with a wave of recent price target cuts across the Street. Analyst Commentary Bearish analysts have recently trimmed their price targets for Beiersdorf, signaling a more cautious stance on the company valuation following a period of strong share price performance.Narrative Update • Dec 02
BEI: Wider Market Expansion Will Sustain Core Performance Through Execution Challenges
Beiersdorf's analyst price target has been trimmed slightly, down from €116.89 to €116.58. Analysts highlight concerns over slower brand growth and product launch risks, while maintaining cautious optimism for the stock's core performance.Narrative Update • Nov 18
BEI: Core Brand Momentum Will Drive Share Performance In Coming Months
Beiersdorf's analyst price target has been reduced amid modest adjustments to growth estimates. Analysts cite pressures on core brand momentum and the impact of recent product launches as reasons for lowering targets by as much as EUR 20 in several recent updates.Narrative Update • Oct 31
BEI: Future Product Rollouts Will Drive Upside Despite Sector Headwinds
Analysts have reduced their fair value estimate for Beiersdorf from €118.32 to €116.89, citing slightly lower forecasts for revenue growth and profit margins in light of recent downward price target revisions across the sector. Analyst Commentary Following a series of recent street research reports, analysts have updated their perspectives on Beiersdorf.Analysis Article • Oct 22
Beiersdorf Aktiengesellschaft's (ETR:BEI) Intrinsic Value Is Potentially 35% Above Its Share Price
Key Insights Using the 2 Stage Free Cash Flow to Equity, Beiersdorf fair value estimate is €129 Current share price of...Narrative Update • Oct 17
Science Based Skincare Will Expand Global Demand
Beiersdorf’s analyst price target has been revised downward from €120 to a range of €105 to €120, reflecting a more cautious outlook from analysts based on slower revenue growth and concerns over the impact of new product launches on core sales. Analyst Commentary Recent street research paints a mixed but increasingly cautious picture for Beiersdorf, as analysts continue to trim their price targets and reassess the company’s growth trajectory.Narrative Update • Oct 03
Science Based Skincare Will Expand Global Demand
Beiersdorf's analyst price targets have been reduced in recent updates, with consensus moving from around €123.21 to €120.53. Analysts cite slower organic growth and near-term profit margin pressures as key factors for the downward revision.Narrative Update • Sep 17
Science Based Skincare Will Expand Global Demand
Beiersdorf's consensus price target was modestly lowered to €123.21, as analysts flagged slowing Nivea sales, product cannibalization risks, and a more cautious sector outlook ahead of results. Analyst Commentary Slowing organic sales growth for Nivea cited as a key risk to valuation, with recent performance below the required threshold to justify prior targets.Analysis Article • Aug 26
Here's What To Make Of Beiersdorf's (ETR:BEI) Decelerating Rates Of Return
What trends should we look for it we want to identify stocks that can multiply in value over the long term? Typically...Narrative Update • Aug 07
Science Based Skincare Will Expand Global Demand
Beiersdorf’s fair value has been revised downward to €127.00, reflecting softer revenue growth expectations and a modest decrease in forecasted future P/E. Valuation Changes Summary of Valuation Changes for Beiersdorf The Consensus Analyst Price Target has fallen from €134.11 to €127.00.Analysis Article • Jul 09
Beiersdorf Aktiengesellschaft (ETR:BEI) Shares Could Be 28% Below Their Intrinsic Value Estimate
Key Insights Beiersdorf's estimated fair value is €151 based on 2 Stage Free Cash Flow to Equity Beiersdorf's €109...Analysis Article • Jun 24
Beiersdorf (ETR:BEI) Has A Pretty Healthy Balance Sheet
The external fund manager backed by Berkshire Hathaway's Charlie Munger, Li Lu, makes no bones about it when he says...
New Narrative • Nov 07
Eucerin's Global Success And Innovation Drive Bright Future In Derma And Beyond
Strategic product launches and innovations across its brands are fueling strong revenue growth and expanding market share in the Derma segment.Shareholder Returns
| BEI | DE Personal Products | DE Market | |
|---|---|---|---|
| 7D | 2.7% | 1.3% | 2.0% |
| 1Y | -40.1% | -13.4% | -0.1% |
Return vs Industry: BEI underperformed the German Personal Products industry which returned -13.4% over the past year.
Return vs Market: BEI underperformed the German Market which returned -0.1% over the past year.
Price Volatility
| BEI volatility | |
|---|---|
| BEI Average Weekly Movement | 6.7% |
| Personal Products Industry Average Movement | 5.1% |
| Market Average Movement | 6.2% |
| 10% most volatile stocks in DE Market | 13.3% |
| 10% least volatile stocks in DE Market | 2.7% |
Stable Share Price: BEI has not had significant price volatility in the past 3 months compared to the German market.
Volatility Over Time: BEI's weekly volatility (7%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 1882 | 21,589 | Vincent Warnery | www.beiersdorf.com |
Beiersdorf Aktiengesellschaft, together with its subsidiaries, manufactures and distributes consumer goods in Europe, the United States, Africa, Asia, and Australia. The company operates through two segments: Consumer Business and Tesa Business. The Consumer Business Segment offers skin and body care products.
Beiersdorf Aktiengesellschaft Fundamentals Summary
| BEI fundamental statistics | |
|---|---|
| Market cap | €15.84b |
| Earnings (TTM) | €939.00m |
| Revenue (TTM) | €9.85b |
16.9x
P/E Ratio1.6x
P/S RatioIs BEI overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| BEI income statement (TTM) | |
|---|---|
| Revenue | €9.85b |
| Cost of Revenue | €4.17b |
| Gross Profit | €5.69b |
| Other Expenses | €4.75b |
| Earnings | €939.00m |
Last Reported Earnings
Dec 31, 2025
Next Earnings Date
Aug 05, 2026
| Earnings per share (EPS) | 4.30 |
| Gross Margin | 57.71% |
| Net Profit Margin | 9.53% |
| Debt/Equity Ratio | 0.3% |
How did BEI perform over the long term?
See historical performance and comparisonDividends
1.4%
Current Dividend Yield24%
Payout RatioCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/05/21 01:53 |
| End of Day Share Price | 2026/05/21 00:00 |
| Earnings | 2025/12/31 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Beiersdorf Aktiengesellschaft is covered by 39 analysts. 19 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Gerhard Schwarz | Baader Helvea Equity Research |
| Pedro Gil Garcia Alejo | Banco Santander |
| Patrick Folan | Barclays |