Beiersdorf Aktiengesellschaft

XTRA:BEI Stock Report

Market Cap: €15.9b

Beiersdorf Management

Management criteria checks 2/4

We currently do not have sufficient information about the CEO.

Key information

Vincent Warnery

Chief executive officer

€6.8m

Total compensation

CEO salary percentage29.31%
CEO tenure9.3yrs
CEO ownershipn/a
Management average tenure5yrs
Board average tenure6.7yrs

Recent management updates

Recent updates

Narrative Update • Jun 06

BEI: Brand Execution Will Drive Recovery As Market Share Pressures Ease

Analysts have trimmed Beiersdorf's average price target by €25 to €88, citing updated models, concerns about Nivea's market share pressures, and tougher competitive positioning. Analyst Commentary Bullish Takeaways Bullish analysts see enough underlying strength in the business to justify an upgrade even as some peers turn more cautious, which can support the current valuation for investors who are comfortable with near term volatility.
Narrative Update • May 22

BEI: Brand Execution And Buyback Program Will Shape Future Performance Resilience

Beiersdorf's analyst price target has been reduced from about €115 to roughly €88. This reflects analysts' updated expectations for slower revenue growth, slightly lower margins and a lower future P/E, alongside a series of recent target cuts and rating downgrades, particularly around concerns for Nivea's market share and competitive pressure.
Narrative Update • Apr 28

BEI: Reset Expectations As Competitive Pressures And Buyback Plans Shape A Cautious Outlook

Analysts have trimmed the fair value estimate for Beiersdorf by €2 to €68. This reflects a series of lower Street price targets and reduced assumptions for revenue growth, profit margins, and future P/E multiples as competitive pressures on Nivea and broader sector concerns build.
Narrative Update • Apr 14

BEI: Reset Expectations And Brand Pressures Will Shape A Cautious But Balanced Outlook

Analysts have trimmed their average price targets for Beiersdorf by single digits in € terms, reflecting slightly lower revenue growth expectations and a modestly higher discount rate, partly offset by a small uplift in projected profit margins and future P/E, following a cluster of recent downgrades and model updates across major banks. Analyst Commentary Recent research has tilted more cautious, with several bearish analysts cutting price targets and revising ratings in light of execution risks and questions around the durability of Beiersdorf's growth profile.
Narrative Update • Mar 31

BEI: Future Brand And Pricing Execution Will Drive Share Repricing Potential

Analysts have trimmed their price targets on Beiersdorf, with the modeled fair value moving from about €155.44 to €141.62 as they factor in lower assumed profit margins, a reduced future P/E of around 29.25, and ongoing concerns about Nivea's market share pressures and competitive pricing. Analyst Commentary Recent research has leaned cautious on Beiersdorf, with several firms trimming price targets and downgrading ratings as they reassess assumptions for Nivea's market share, pricing, and the pace of improvement in the core skincare franchise.
Narrative Update • Mar 17

BEI: Price Resets And Brand Pressures Will Shape A Balanced Outlook

Analysts have trimmed the fair value estimate for Beiersdorf from €90.00 to €70.00. This reflects reduced assumptions for revenue growth, profit margin and future P/E, as recent research highlights Nivea market share pressures and tougher competitive pricing.
Narrative Update • Mar 03

BEI: Price Resets And Brand Execution Risk Will Drive A Cautious Outlook

Analysts have trimmed their fair value estimate for Beiersdorf to €90.00 from €92.00, citing updated assumptions on growth, margins and future P/E multiples, along with recent Street research that highlights brand competitiveness efforts and mixed rating changes. Analyst Commentary Recent Street research paints a more cautious picture around Beiersdorf, with bearish analysts focusing on execution risk around pricing, brand momentum and what that could mean for valuation multiples.
Narrative Update • Feb 16

BEI: Pricing Resets And Brand Execution Will Shape Future Performance Resilience

Analysts have kept their fair value estimate for Beiersdorf steady at €115.15, reflecting a modestly higher assumed future P/E and mixed recent Street views. These include a Deutsche Bank upgrade to Buy at €105 and a Jefferies price target trim to €92 tied to expectations for Nivea price resets.
Narrative Update • Feb 02

BEI: Pricing Reset And Brand Strength Will Support Future Performance Resilience

The updated analyst fair value for Beiersdorf has edged slightly lower to €115.15 from €116.00, as analysts balance Jefferies' reduced €92 price target and concerns around Nivea volumes with a more supportive Buy upgrade and €105 target from Deutsche Bank. Analyst Commentary Recent research on Beiersdorf shows a split in views, with some analysts focusing on longer term potential and others highlighting nearer term execution risks, especially around the Nivea brand and pricing moves.
Narrative Update • Jan 19

BEI: Future Rating Shift Will Determine Share Repricing Potential

The analyst price target for Beiersdorf has been adjusted lower to €155.44 from €163.77, as analysts weigh mixed recent research, with some highlighting a potential boost from an improved rating and others pointing to pressures around Nivea pricing, volume growth and margin expectations. Analyst Commentary Recent research shows a split view on Beiersdorf, with some focusing on brand and pricing headwinds while others point to potential upside if execution on pricing and volumes improves.
Narrative Update • Jan 05

BEI: Modest Discount Rate Shift Will Support Core Performance Resilience

Analysts have trimmed their price targets on Beiersdorf, with one recent move from €102 to €100. This is reflected in a slightly lower fair value estimate of €116.00, based on modest changes to assumptions for the discount rate, revenue growth, profit margin and future P/E.
Narrative Update • Dec 16

BEI: Price Cuts And Margin Uncertainty Will Shape A More Cautious Outlook

The analyst fair value estimate for Beiersdorf has been reduced from EUR 98 to EUR 92, as analysts trim revenue growth, profit margin, and valuation multiple assumptions in line with a wave of recent price target cuts across the Street. Analyst Commentary Bearish analysts have recently trimmed their price targets for Beiersdorf, signaling a more cautious stance on the company valuation following a period of strong share price performance.
Narrative Update • Dec 02

BEI: Wider Market Expansion Will Sustain Core Performance Through Execution Challenges

Beiersdorf's analyst price target has been trimmed slightly, down from €116.89 to €116.58. Analysts highlight concerns over slower brand growth and product launch risks, while maintaining cautious optimism for the stock's core performance.
Narrative Update • Nov 18

BEI: Core Brand Momentum Will Drive Share Performance In Coming Months

Beiersdorf's analyst price target has been reduced amid modest adjustments to growth estimates. Analysts cite pressures on core brand momentum and the impact of recent product launches as reasons for lowering targets by as much as EUR 20 in several recent updates.
Narrative Update • Oct 31

BEI: Future Product Rollouts Will Drive Upside Despite Sector Headwinds

Analysts have reduced their fair value estimate for Beiersdorf from €118.32 to €116.89, citing slightly lower forecasts for revenue growth and profit margins in light of recent downward price target revisions across the sector. Analyst Commentary Following a series of recent street research reports, analysts have updated their perspectives on Beiersdorf.
Analysis Article • Oct 22

Beiersdorf Aktiengesellschaft's (ETR:BEI) Intrinsic Value Is Potentially 35% Above Its Share Price

Key Insights Using the 2 Stage Free Cash Flow to Equity, Beiersdorf fair value estimate is €129 Current share price of...
Narrative Update • Oct 17

Science Based Skincare Will Expand Global Demand

Beiersdorf’s analyst price target has been revised downward from €120 to a range of €105 to €120, reflecting a more cautious outlook from analysts based on slower revenue growth and concerns over the impact of new product launches on core sales. Analyst Commentary Recent street research paints a mixed but increasingly cautious picture for Beiersdorf, as analysts continue to trim their price targets and reassess the company’s growth trajectory.
Narrative Update • Oct 03

Science Based Skincare Will Expand Global Demand

Beiersdorf's analyst price targets have been reduced in recent updates, with consensus moving from around €123.21 to €120.53. Analysts cite slower organic growth and near-term profit margin pressures as key factors for the downward revision.
Narrative Update • Sep 17

Science Based Skincare Will Expand Global Demand

Beiersdorf's consensus price target was modestly lowered to €123.21, as analysts flagged slowing Nivea sales, product cannibalization risks, and a more cautious sector outlook ahead of results. Analyst Commentary Slowing organic sales growth for Nivea cited as a key risk to valuation, with recent performance below the required threshold to justify prior targets.
Analysis Article • Aug 26

Here's What To Make Of Beiersdorf's (ETR:BEI) Decelerating Rates Of Return

What trends should we look for it we want to identify stocks that can multiply in value over the long term? Typically...
Narrative Update • Aug 07

Science Based Skincare Will Expand Global Demand

Beiersdorf’s fair value has been revised downward to €127.00, reflecting softer revenue growth expectations and a modest decrease in forecasted future P/E. Valuation Changes Summary of Valuation Changes for Beiersdorf The Consensus Analyst Price Target has fallen from €134.11 to €127.00.
Analysis Article • Jul 09

Beiersdorf Aktiengesellschaft (ETR:BEI) Shares Could Be 28% Below Their Intrinsic Value Estimate

Key Insights Beiersdorf's estimated fair value is €151 based on 2 Stage Free Cash Flow to Equity Beiersdorf's €109...
Analysis Article • Jun 24

Beiersdorf (ETR:BEI) Has A Pretty Healthy Balance Sheet

The external fund manager backed by Berkshire Hathaway's Charlie Munger, Li Lu, makes no bones about it when he says...
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New Narrative • Nov 07

Eucerin's Global Success And Innovation Drive Bright Future In Derma And Beyond

Strategic product launches and innovations across its brands are fueling strong revenue growth and expanding market share in the Derma segment.

CEO Compensation Analysis

How has Vincent Warnery's remuneration changed compared to Beiersdorf's earnings?
DateTotal CompensationSalaryCompany Earnings
Dec 31 2025€7m€2m

€939m

Sep 30 2025n/an/a

€911m

Jun 30 2025n/an/a

€882m

Mar 31 2025n/an/a

€897m

Dec 31 2024€4m€1m

€912m

Sep 30 2024n/an/a

€825m

Jun 30 2024n/an/a

€738m

Mar 31 2024n/an/a

€737m

Dec 31 2023€4m€1m

€736m

Sep 30 2023n/an/a

€788m

Jun 30 2023n/an/a

€840m

Mar 31 2023n/an/a

€798m

Dec 31 2022€4m€1m

€755m

Sep 30 2022n/an/a

€747m

Jun 30 2022n/an/a

€738m

Mar 31 2022n/an/a

€688m

Dec 31 2021€4m€841k

€638m

Sep 30 2021n/an/a

€654m

Jun 30 2021n/an/a

€670m

Mar 31 2021n/an/a

€615m

Dec 31 2020€2m€500k

€560m

Sep 30 2020n/an/a

€577m

Jun 30 2020n/an/a

€593m

Mar 31 2020n/an/a

€656m

Dec 31 2019€2m€500k

€718m

Compensation vs Market: Vincent's total compensation ($USD7.82M) is above average for companies of similar size in the German market ($USD5.49M).

Compensation vs Earnings: Vincent's compensation has increased by more than 20% in the past year.

CEO

Vincent Warnery (58 yo)

9.3yrs
Tenure
€6,824,000
Compensation

Mr. Vincent Warnery is Chairman of the Executive Board of Beiersdorf Inc. Mr. Warnery is Chief Executive Officer at Beiersdorf Aktiengesellschaft since 2021. He had been Independent Member of the Board of...

Leadership Team

NamePositionTenureCompensationOwnership
Vincent Warnery
CEO & Chairman of the Executive Board9.3yrs€6.82mno data
Astrid Hermann
CFO & Member of Executive Board5.4yrs€3.47mno data
Ramon Mirt
Member of the Executive Board7.3yrs€3.50mno data
Oswald Barckhahn
Member of the Executive Board4.7yrs€3.41mno data
Grita Loebsack
Member of the Executive Board4.4yrs€6.64mno data
Nicola Lafrentz
CHRO, Labor Relations Director & Member of the Executive Board4.1yrs€2.19mno data
Christopher Sheldon
Head of Investor Relationsno datano datano data
Anke Schmidt
Vice President of Corporate Communications & Government Relationsno datano datano data
Manuela Rousseau
Head of Corp. Social Responsibilityno data€40.97kno data
Reiner Hansert
Director of Legal Affairs Europeno data€42.23kno data
Gitta Neufang
Chief Research & Development Officer5.3yrsno datano data
Michael Frey
Chief Supply Chain Officer & Quality Management2.4yrsno datano data
5.0yrs
Average Tenure
57yo
Average Age

Experienced Management: BEI's management team is considered experienced (5 years average tenure).

Board Members

NamePositionTenureCompensationOwnership
Reinhard Pöllath
Chairman of Supervisory Board24.1yrs€229.50kno data
Wolfgang Herz
Member of Supervisory Board6.2yrs€117.00kno data
Uta Kemmerich-Keil
Independent Member of Supervisory Board3.8yrs€205.00kno data
Jan Koltze
Employee Representative Member of Supervisory Board7.2yrs€136.00kno data
Frederic Pflanz
Deputy Chairman of Supervisory Board7.2yrs€158.00kno data
Hong Chow
Independent Member of Supervisory Board9.2yrs€116.00kno data
Olaf Papier
Employee Representative Member of Supervisory Board7.2yrs€142.00kno data
Kirstin Weiland
Employee Representative Member of Supervisory Board7.2yrs€108.00kno data
Donya-Florence Amer
Member of Supervisory Board2.2yrs€147.00kno data
Hilde Cambier
Independent Employee Representatives Member of Supervisory Board2.2yrs€116.00kno data
Barbara Wentzel
Employee Representative Deputy Chairwoman of Supervisory Board2.2yrs€142.50kno data
Doris Robben
Employee Rpresentatives Member of Supervisory Board2.2yrs€119.00kno data
6.7yrs
Average Tenure
59.5yo
Average Age

Experienced Board: BEI's board of directors are considered experienced (6.7 years average tenure).

Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/06/19 03:28
End of Day Share Price 2026/06/19 00:00
Earnings2025/12/31
Annual Earnings2025/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

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Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Beiersdorf Aktiengesellschaft is covered by 39 analysts. 19 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Gerhard SchwarzBaader Helvea Equity Research
Pedro Gil Garcia AlejoBanco Santander
Patrick FolanBarclays