Baozun (BZUN) Resumen de Acciones
Baozun Inc., a través de sus filiales, se dedica al suministro de soluciones de comercio electrónico de extremo a extremo en la República Popular China. Saber más
| Puntuación del snowflake | |
|---|---|
| Valoración | 5/6 |
| Crecimiento futuro | 3/6 |
| Rendimiento pasado | 0/6 |
| Salud financiera | 6/6 |
| Dividendos | 0/6 |
Recompensas
Análisis de riesgos
No se han detectado riesgos en BZUN a partir de nuestros controles de riesgos.
BZUN Community Fair Values
Create NarrativeSee what 7 others think this stock is worth. Follow their fair value or set your own to get alerts.
Analyst Price Targets
Competidores de Baozun Inc.
Historial de precios y rendimiento
| Precios históricos de las acciones | |
|---|---|
| Precio actual de la acción | US$2.70 |
| Máximo en las últimas 52 semanas | US$4.88 |
| Mínimo de 52 semanas | US$2.07 |
| Beta | 0.53 |
| Cambio en 1 mes | 11.57% |
| Variación en 3 meses | -0.74% |
| Cambio de 1 año | -30.59% |
| Variación en 3 años | -42.43% |
| Variación en 5 años | -91.58% |
| Variación desde la OPV | -74.14% |
Noticias y actualizaciones recientes
Recent updates
Actualización del análisis • Apr 08
BZUN: Higher Modeled Profitability Will Support Future Repricing Potential
Analysts have raised their price target for Baozun by about $0.02, reflecting updated views that include higher modeled revenue growth, a slightly stronger profit margin, and a lower assumed future P/E multiple. Analyst Commentary Bullish analysts interpreting the latest price target adjustment for Baozun highlight the updated assumptions as a sign of confidence in the company’s ability to balance growth, profitability, and valuation discipline.Seeking Alpha • Mar 27
Baozun: Look Past Mixed Results
Summary I retain a 'Buy' rating for Baozun after analyzing its performance, outlook, and valuations. BZUN's 4Q25 financial disclosures were mixed, considering the revenue outperformance and below-expectations earnings. Management's FY2028 operating income target of CNY550 million implies a substantial 63% CAGR. The stock is attractively valued at a PEG of 0.14x. Read the full article on Seeking AlphaActualización del análisis • Mar 25
BZUN: Consistent Execution On Profitability Will Support Future Repricing Potential
Analysts have trimmed their Baozun price target to $6.91. This reflects slightly adjusted assumptions for revenue growth, profit margins and future P/E multiples in their updated models.Actualización del análisis • Mar 11
BZUN: Improved Margin Outlook Will Support Future Repricing Potential
Analysts have adjusted their price target on Baozun to $6.91, reflecting updated assumptions that include slightly higher revenue growth, a modest improvement in profit margins, and a small change to the future P/E outlook. Valuation Changes Fair Value: Maintained at $6.91, with no change in the underlying model output.Actualización del análisis • Feb 25
BZUN: Higher Margin Outlook Will Drive Repricing Potential
Analysts have inched their Baozun price target higher, with updated fair value now pointing a bit above $6.90 as they factor in slightly stronger revenue growth, a modestly higher profit margin outlook, and a small adjustment to future P/E assumptions. Valuation Changes Fair Value: Updated slightly to $6.91 from $6.87, reflecting a small adjustment in the modelled estimate.Actualización del análisis • Feb 10
BZUN: Cleaner Execution And Lower Risk Perception Will Drive Repricing
Analysts have modestly lifted their Baozun fair value estimate from US$6.75 to US$6.87, citing updated assumptions around revenue growth, profit margins and a slightly lower discount rate as reasons for the change. Analyst Commentary Bullish analysts point to recent positive moves in related China internet names as a useful reference point when thinking about Baozun's potential.Actualización del análisis • Jan 25
BZUN: Cleaner Execution And Higher Future P/E Will Drive Repricing
Analysts have trimmed their price target on Baozun, citing more cautious assumptions for revenue growth and profit margins, along with a higher future P/E multiple in their updated model. Analyst Commentary Bullish analysts are using recent adjustments on peers in the broader China internet and services space as a reference point when they look at Baozun, especially where they see improving demand visibility and a willingness to assign higher P/E multiples to companies with cleaner execution stories.
Actualización del análisis • Jan 11
BZUN: Future Returns Will Depend On Balancing Demand Shifts And Earnings Durability
Analysts have raised their price target on Baozun, citing updated expectations for revenue growth, profit margins and future P/E multiples that they believe better align the stock with current sector peers, though they have not provided a specific US$ value for the new target in the sources referenced here. Analyst Commentary Bearish analysts looking at Baozun are not drawing direct conclusions from the Kanzhun target change itself, but they are using similar valuation questions to frame their concerns.Actualización del análisis • Dec 26
BZUN: Future Performance Will Hinge On Converting Demand Into Durable Earnings
Analysts have modestly lowered their price target on Baozun, trimming their fair value estimate to roughly $2.70 from about $3.02 per share. They are factoring in a slightly higher discount rate despite improving expectations for revenue growth and profit margins, similar to how they recently adjusted targets for peers following signs of strengthening underlying demand.Actualización del análisis • Dec 12
BZUN: Margin Expansion And Service Mix Shift Will Drive Repricing
Analysts have raised their price target on Baozun to approximately $6.75 from about $6.00, reflecting greater confidence in the company's accelerating revenue growth, improving profit margins, and slightly higher justified valuation multiples. Analyst Commentary Bullish analysts view the recent price target increase for Baozun as a signal that the market is beginning to recognize the company’s improving execution and more visible growth trajectory.Artículo de análisis • Nov 28
Earnings Update: Baozun Inc. (NASDAQ:BZUN) Just Reported Its Third-Quarter Results And Analysts Are Updating Their Forecasts
Shareholders might have noticed that Baozun Inc. ( NASDAQ:BZUN ) filed its quarterly result this time last week. The...Artículo de análisis • Oct 18
Revenues Working Against Baozun Inc.'s (NASDAQ:BZUN) Share Price Following 28% Dive
Baozun Inc. ( NASDAQ:BZUN ) shares have retraced a considerable 28% in the last month, reversing a fair amount of their...Artículo de análisis • May 20
Baozun Inc.'s (NASDAQ:BZUN) Shares Bounce 49% But Its Business Still Trails The Industry
Those holding Baozun Inc. ( NASDAQ:BZUN ) shares would be relieved that the share price has rebounded 49% in the last...
Nuevo análisis • May 10
Douyin, WeChat, And RedNote Expansion Will Unlock Future Potential
Expansion into emerging channels and improved digital marketing strategies are expected to drive revenue growth and positively impact net margins.Artículo de análisis • Apr 05
The Market Doesn't Like What It Sees From Baozun Inc.'s (NASDAQ:BZUN) Revenues Yet As Shares Tumble 26%
Baozun Inc. ( NASDAQ:BZUN ) shares have had a horrible month, losing 26% after a relatively good period beforehand. The...Seeking Alpha • Mar 30
Baozun: Decent Buy Opportunity After The Correction
Summary I maintain a buy rating on BZUN with a 1-year price target of $3.38, presenting over 16% upside from the current price of $2.9. Baozun's fundamentals are improving, with revenue growth, net margin, and operating cash flow all expanding YoY, signaling potential undervaluation post-correction. The omnichannel store operation strategy is key to driving growth, with significant gains in apparel and sportswear categories, despite a weak consumer environment in China. Risks include weak consumption trends and low consumer confidence in China, but BZUN's strategic execution and undervaluation present a compelling investment opportunity. Read the full article on Seeking AlphaSeeking Alpha • Jan 16
Baozun: Riding The E-Commerce Wave, But China's Shore Is Shallow
Summary Baozun's revenue and EPS were in line, with strong growth in product sales and e-commerce solutions, driven by Douyin and Tencent. Despite growth, Baozun's reliance on China's weak consumption and maturing e-commerce landscape poses significant risks. Baozun's unprofitability, inefficient cost structure, and lack of global growth potential further undermine its long-term value. We recommend avoiding Baozun due to its fundamental weaknesses and focus on China, preferring companies with global growth potential like PDD, Miniso, and Meituan. Read the full article on Seeking AlphaArtículo de análisis • Jan 15
Benign Growth For Baozun Inc. (NASDAQ:BZUN) Underpins Stock's 26% Plummet
Baozun Inc. ( NASDAQ:BZUN ) shares have had a horrible month, losing 26% after a relatively good period beforehand...Artículo de análisis • Nov 12
Baozun Inc.'s (NASDAQ:BZUN) 27% Dip In Price Shows Sentiment Is Matching Revenues
The Baozun Inc. ( NASDAQ:BZUN ) share price has softened a substantial 27% over the previous 30 days, handing back much...Artículo de análisis • Sep 27
Baozun Inc.'s (NASDAQ:BZUN) Price Is Right But Growth Is Lacking After Shares Rocket 29%
The Baozun Inc. ( NASDAQ:BZUN ) share price has done very well over the last month, posting an excellent gain of 29...Seeking Alpha • Sep 03
Baozun: Key Valuation Metrics Are Attractive
Summary BZUN achieved better-than-expected top line and operating losses in Q2 2024, and this has favorable read-throughs for the company's future financial performance. Baozun has spent $4.9 million on share buybacks in 2024 year-to-date, following the initiation of a new share repurchase plan in late-January this year. BZUN boasts a potential 5.6% buyback yield for this year and a 6.3 times consensus forward one-year normalized P/E, and the stock deserves a Buy rating considering these attractive metrics. Read the full article on Seeking AlphaArtículo de análisis • Aug 30
Baozun Inc. (NASDAQ:BZUN) Second-Quarter Results Just Came Out: Here's What Analysts Are Forecasting For This Year
It's been a good week for Baozun Inc. ( NASDAQ:BZUN ) shareholders, because the company has just released its latest...Artículo de análisis • May 31
Here's What Analysts Are Forecasting For Baozun Inc. (NASDAQ:BZUN) After Its First-Quarter Results
Investors in Baozun Inc. ( NASDAQ:BZUN ) had a good week, as its shares rose 2.6% to close at US$2.78 following the...Artículo de análisis • May 14
Baozun Inc.'s (NASDAQ:BZUN) Share Price Boosted 30% But Its Business Prospects Need A Lift Too
The Baozun Inc. ( NASDAQ:BZUN ) share price has done very well over the last month, posting an excellent gain of 30...Seeking Alpha • Apr 25
Is Baozun's Risky Leap Into Brand Management Starting To Pay Off?
Summary Baozun’s revenues rose 5% last year following its acquisition of Gap China, which represented 14% of total annual sales. Product sales from the company’s older e-commerce business fell by 21% last year, while e-commerce services revenue also slumped by 5%. Baozun’s current price-to-sales ratio of 0.13 looks quite depressed compared to domestic competitor Weimob, which trades at 1.38. Read the full article on Seeking AlphaSeeking Alpha • Apr 09
Baozun: Looking Forward To A Better 2024
Summary Baozun is now attractively valued based on the Enterprise Value-to-Revenue metric; its shares have previously taken a beating due to below-expectations Q4 2023 earnings. But BZUN is expected to register better results this year, thanks to profitability improvement initiatives for its brand management segment and a new brand introduction for its e-commerce segment. Negatives related to its poor fourth quarter performance have already been priced in, and a good financial performance for 2024 might serve as a positive catalyst for Baozun. Read the full article on Seeking AlphaArtículo de análisis • Mar 18
Estimating The Intrinsic Value Of Baozun Inc. (NASDAQ:BZUN)
Key Insights Using the 2 Stage Free Cash Flow to Equity, Baozun fair value estimate is US$2.92 Current share price of...Seeking Alpha • Jan 26
Baozun: New Buyback Plan And Gap China's Outlook In The Limelight
Summary Baozun Inc.'s new $20 million share repurchase plan was well received by the market, as evidenced by its +17.3% stock price surge on January 24, 2024. Baozun's Gap China business, which was acquired in January last year, is expected to improve its gross margin in FY 2024 and turn profitable in FY 2025. I keep my Buy rating for Baozun unchanged in view of its new share repurchase program and the financial prospects for its Gap China business. Read the full article on Seeking AlphaArtículo de análisis • Jan 06
Baozun Inc.'s (NASDAQ:BZUN) Low P/S No Reason For Excitement
Baozun Inc.'s ( NASDAQ:BZUN ) price-to-sales (or "P/S") ratio of 0.1x might make it look like a buy right now compared...Artículo de análisis • Aug 20
A Look At The Fair Value Of Baozun Inc. (NASDAQ:BZUN)
Key Insights Baozun's estimated fair value is US$3.52 based on 2 Stage Free Cash Flow to Equity Current share price of...Artículo de análisis • Mar 31
News Flash: Analysts Just Made A Sizeable Upgrade To Their Baozun Inc. (NASDAQ:BZUN) Forecasts
Celebrations may be in order for Baozun Inc. ( NASDAQ:BZUN ) shareholders, with the analysts delivering a significant...Rentabilidad de los accionistas
| BZUN | US Multiline Retail | Mercado US | |
|---|---|---|---|
| 7D | -1.8% | -1.2% | 2.6% |
| 1Y | -30.6% | 17.4% | 26.2% |
Rentabilidad vs. Industria: Los resultados de BZUN fueron inferiores a los de la industria US Multiline Retail, que obtuvo un rendimiento del 17.4% el año pasado.
Rentabilidad vs. Mercado: BZUN obtuvo unos resultados inferiores a los del mercado US, que fueron del 26.2% el año pasado.
Volatilidad de los precios
| BZUN volatility | |
|---|---|
| BZUN Average Weekly Movement | 9.4% |
| Multiline Retail Industry Average Movement | 6.7% |
| Market Average Movement | 7.2% |
| 10% most volatile stocks in US Market | 16.1% |
| 10% least volatile stocks in US Market | 3.2% |
Precio estable de las acciones: BZUN no ha tenido una volatilidad de precios significativa en los últimos 3 meses en comparación con el mercado US.
Volatilidad a lo largo del tiempo: La volatilidad semanal de BZUN (9%) se ha mantenido estable durante el año pasado.
Acerca de la empresa
| Fundada | Empleados | CEO | Página web |
|---|---|---|---|
| 2007 | 6,762 | Vincent Qiu | www.baozun.com |
Baozun Inc., a través de sus filiales, se dedica a ofrecer soluciones integrales de comercio electrónico en la República Popular China. Opera en dos segmentos: comercio electrónico y gestión de marcas. La empresa ofrece soluciones de comercio electrónico integrales, que incluyen la venta de ropa y productos electrónicos y para el hogar; el diseño y la configuración de tiendas en línea; la comercialización y el marketing visuales; las operaciones de tiendas en línea; los servicios de atención al cliente; el almacenamiento; y los servicios de tramitación de pedidos.
Resumen de fundamentos de Baozun Inc.
| Estadísticas fundamentales de BZUN | |
|---|---|
| Capitalización bursátil | US$147.69m |
| Beneficios(TTM) | -US$35.63m |
| Ingresos (TTM) | US$1.46b |
0.1x
Ratio precio-ventas (PS)-4.1x
Ratio precio-beneficio (PE)¿Está BZUN sobrevalorada?
Ver valor justo y análisis de valoraciónBeneficios e Ingresos
| Cuenta de resultados (TTM) de BZUN | |
|---|---|
| Ingresos | CN¥9.95b |
| Coste de los ingresos | CN¥4.89b |
| Beneficio bruto | CN¥5.06b |
| Otros gastos | CN¥5.30b |
| Beneficios | -CN¥242.10m |
Últimos beneficios comunicados
Dec 31, 2025
Próxima fecha de beneficios
May 20, 2026
| Beneficios por acción (BPA) | -4.51 |
| Margen bruto | 50.87% |
| Margen de beneficio neto | -2.43% |
| Ratio deuda/patrimonio | 22.0% |
¿Cómo se ha desempeñado BZUN a largo plazo?
Ver rendimiento histórico y comparativaAnálisis de la empresa y estado de los datos financieros
| Datos | Última actualización (huso horario UTC) |
|---|---|
| Análisis de la empresa | 2026/05/11 13:40 |
| Precio de las acciones al final del día | 2026/05/11 00:00 |
| Beneficios | 2025/12/31 |
| Ingresos anuales | 2025/12/31 |
Fuentes de datos
Los datos utilizados en nuestro análisis de empresas proceden de S&P Global Market Intelligence LLC. Los siguientes datos se utilizan en nuestro modelo de análisis para generar este informe. Los datos están normalizados, lo que puede introducir un retraso desde que la fuente está disponible.
| Paquete | Datos | Marco temporal | Ejemplo Fuente EE.UU. * |
|---|---|---|---|
| Finanzas de la empresa | 10 años |
| |
| Estimaciones del consenso de analistas | +3 años |
|
|
| Precios de mercado | 30 años |
| |
| Propiedad | 10 años |
| |
| Gestión | 10 años |
| |
| Principales avances | 10 años |
|
* Ejemplo para valores de EE.UU., para no EE.UU. se utilizan formularios y fuentes normativas equivalentes.
A menos que se especifique lo contrario, todos los datos financieros se basan en un periodo anual, pero se actualizan trimestralmente. Esto se conoce como datos de los últimos doce meses (TTM) o de los últimos doce meses (LTM). Más información.
Modelo de análisis y copo de nieve
Los detalles del modelo de análisis utilizado para generar este informe están disponibles en nuestra página de Github, también tenemos guías sobre cómo utilizar nuestros informes y tutoriales en Youtube.
Conozca al equipo de talla mundial que diseñó y construyó el modelo de análisis Simply Wall St.
Métricas industriales y sectoriales
Simply Wall St calcula cada 6 horas nuestras métricas sectoriales y de sección. Los detalles de nuestro proceso están disponibles en Github.
Fuentes analistas
Baozun Inc. está cubierta por 19 analistas. 7 de esos analistas presentaron las estimaciones de ingresos o ganancias utilizadas como datos para nuestro informe. Las estimaciones de los analistas se actualizan a lo largo del día.
| Analista | Institución |
|---|---|
| Lixin Ju | BofA Global Research |
| Qingpu Yang | Citic Securities Co., Ltd. |
| Alicia Yap | Citigroup Inc |