NIKE (NKE) Stock Overview
Designs, develops, markets, and sells athletic and casual footwear, apparel, equipment, accessories, and services for men, women, and kids in North America, Europe, the Middle East, Africa, Greater China, the Asia Pacific, and Latin America. More details
| Snowflake Score | |
|---|---|
| Valuation | 1/6 |
| Future Growth | 3/6 |
| Past Performance | 1/6 |
| Financial Health | 6/6 |
| Dividends | 3/6 |
NKE Community Fair Values
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Analyst Price Targets
Top Community Narratives
NIKE, Inc. Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | US$44.94 |
| 52 Week High | US$80.17 |
| 52 Week Low | US$41.35 |
| Beta | 1.12 |
| 1 Month Change | 0.56% |
| 3 Month Change | -29.12% |
| 1 Year Change | -28.47% |
| 3 Year Change | -57.81% |
| 5 Year Change | -66.59% |
| Change since IPO | 12,899.60% |
Recent News & Updates
Nike: No Margin Of Safety At Current Valuation
Summary My ROPI model produces a fair value of $46.74 against a current market price of $44.67, leaving little upside. I rate Nike stock a Sell. NKE's turnaround narrative rests on margin recovery as tariffs subside, inventory clears, and demand creation spending restores cultural relevance—all of which the market has mostly priced in. Declining NIKE Direct traffic even during heavy discounting is the most concerning metric. If consumers won't engage when a product is cheap, full-price selling is a harder problem than clearing inventory. Four of five competitive forces are moving against Nike. Anta has surpassed Nike as China's largest sportswear brand, and On Running and Hoka have captured performance and lifestyle share. Insider purchases from CEO Elliott Hill, Tim Cook, and other directors represent a legitimate bull signal, but at $44.67 the recovery narrative is mostly priced in. Read the full article on Seeking AlphaNKE: China Weakness And Restructuring Fears Will Continue To Cap Share Upside
NIKE's updated analyst price target has shifted lower by about $1.38 to roughly $25.51. This reflects a wave of recent target cuts and downgrades as analysts factor in slower expected revenue trends, a modestly lower future P/E, and ongoing concerns around the pace of the company’s turnaround.Recent updates
Shareholder Returns
| NKE | US Luxury | US Market | |
|---|---|---|---|
| 7D | 5.9% | 10.0% | 2.5% |
| 1Y | -28.5% | -12.1% | 26.4% |
Return vs Industry: NKE underperformed the US Luxury industry which returned -12.1% over the past year.
Return vs Market: NKE underperformed the US Market which returned 26.4% over the past year.
Price Volatility
| NKE volatility | |
|---|---|
| NKE Average Weekly Movement | 5.7% |
| Luxury Industry Average Movement | 6.7% |
| Market Average Movement | 7.2% |
| 10% most volatile stocks in US Market | 16.5% |
| 10% least volatile stocks in US Market | 3.1% |
Stable Share Price: NKE has not had significant price volatility in the past 3 months compared to the US market.
Volatility Over Time: NKE's weekly volatility (6%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 1964 | 77,800 | Elliott Hill | www.nike.com |
NIKE, Inc., together with its subsidiaries, designs, develops, markets, and sells athletic and casual footwear, apparel, equipment, accessories, and services for men, women, and kids in North America, Europe, the Middle East, Africa, Greater China, the Asia Pacific, and Latin America. The company offers its products under the NIKE, Jordan, Jumpman, Converse, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell trademarks. It also provides a line of performance equipment and accessories, including bags, socks, sport balls, eyewear, timepieces, digital devices, bats, gloves, protective equipment, and other equipment for sports activities, as well as various plastic products to other manufacturers; distributes and licenses casual sneakers, apparel, and accessories; and markets apparel with licensed college and professional team and league logos.
NIKE, Inc. Fundamentals Summary
| NKE fundamental statistics | |
|---|---|
| Market cap | US$66.15b |
| Earnings (TTM) | US$2.25b |
| Revenue (TTM) | US$46.52b |
Is NKE overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| NKE income statement (TTM) | |
|---|---|
| Revenue | US$46.52b |
| Cost of Revenue | US$27.49b |
| Gross Profit | US$19.04b |
| Other Expenses | US$16.79b |
| Earnings | US$2.25b |
Last Reported Earnings
Feb 28, 2026
Next Earnings Date
n/a
| Earnings per share (EPS) | 1.52 |
| Gross Margin | 40.92% |
| Net Profit Margin | 4.84% |
| Debt/Equity Ratio | 57.0% |
How did NKE perform over the long term?
See historical performance and comparisonDividends
Does NKE pay a reliable dividends?
See NKE dividend history and benchmarks| NIKE dividend dates | |
|---|---|
| Ex Dividend Date | Jun 01 2026 |
| Dividend Pay Date | Jul 01 2026 |
| Days until Ex dividend | 5 days |
| Days until Dividend pay date | 35 days |
Does NKE pay a reliable dividends?
See NKE dividend history and benchmarksCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/05/26 06:46 |
| End of Day Share Price | 2026/05/26 00:00 |
| Earnings | 2026/02/28 |
| Annual Earnings | 2025/05/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
NIKE, Inc. is covered by 65 analysts. 35 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| David Heasman | Accountability Research Corporation |
| John Staszak | Argus Research Company |
| Jonathan Komp | Baird |