Update shared on 15 Nov 2025
Fair value Increased 0.51%NIKE’s analyst price target saw a modest increase, rising by approximately $0.43 to $83.70. Analysts noted improving inventory trends and better-than-expected margin recovery, while acknowledging ongoing macro and tariff headwinds.
Analyst Commentary
Recent analyst notes reflect a mix of optimism and ongoing concerns regarding NIKE's near- and medium-term outlook. The following takeaways highlight the contrasting views shaping sentiment on the stock.
Bullish Takeaways- Bullish analysts point to accelerating progress in NIKE's turnaround story, citing solid Q1 results and improved inventory positions as signals of execution strength.
- Upward price target revisions reference cleaner channel inventories and better-than-expected sales inflection. Several regions have turned positive and management guidance is viewed as prudent.
- There is recognition of emerging strength in performance segments like running and women's apparel. Analysts also note the company's ability to adjust product assortments and spur growth through innovation and marketplace resets.
- Several bullish price target increases are attributed to expanding margin recovery potential. Analysts also anticipate ongoing risk/reward improvement at current share levels, particularly if product refreshes accelerate.
- Bearish analysts remain cautious about the impact of elevated tariffs and continued macroeconomic pressures, which are expected to weigh on margins and earnings through the upcoming quarters.
- Some estimates are being revised downward for revenue and profitability, reflecting concerns around rising SG&A expenses and what is seen as an incomplete refresh of the Nike product portfolio.
- Despite short-term improvements, some are skeptical about the sustainability of medium- and long-term growth. There are concerns that valuation may still rely on expectations for a steeper recovery than consensus supports.
- There are ongoing questions regarding channel checks, particularly in regions where sales remain challenged such as China, and a broader need for product innovation to drive future acceleration.
What's in the News
- Nike is set to cut under 1% of its corporate positions as part of ongoing business realignment. There will be no impact on EMEA and Converse units (CNBC).
- Eastside Golf launches its second major footwear collaboration with Nike, featuring two new golf-focused models and a "Take Flight" collection available via pop-up and select retailers.
- Nike completed a share buyback tranche, repurchasing over 1.8 million shares for $123.39 million. This is part of a broader program totaling more than 124 million shares since 2022.
- At its recent annual meeting, Nike shareholders approved PricewaterhouseCoopers LLP as the independent registered public accounting firm for the next fiscal year.
Valuation Changes
- Consensus Analyst Price Target has risen slightly, increasing from $83.27 to $83.70.
- Discount Rate has moved up modestly from 8.69% to 8.86%, indicating a slightly higher risk premium applied.
- Revenue Growth estimates remain unchanged at approximately 4.14%.
- Net Profit Margin has improved incrementally from 9.03% to 9.06%.
- Future P/E ratio has edged higher, up from 33.29x to 33.52x. This reflects modestly increased earnings expectations.
Disclaimer
AnalystConsensusTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystConsensusTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystConsensusTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.
