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Update shared on03 Oct 2025

Fair value Increased 3.12%
AnalystConsensusTarget's Fair Value
US$82.25
20.7% undervalued intrinsic discount
03 Oct
US$65.22
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1Y
-20.1%
7D
-8.4%

Nike's fair value estimate has been raised by analysts from $79.76 to $82.25 per share. This change reflects increased confidence in the company's turnaround progress, stronger revenue growth, and improving profit margins.

Analyst Commentary

Recent analyst updates highlight a growing divide in sentiment toward Nike's outlook, reflecting confidence in the company’s strategic execution and ongoing uncertainties impacting medium-term growth. Here is a summary of the key takeaways from current research coverage:

Bullish Takeaways
  • Bullish analysts see improving revenue growth and margin recovery, citing recent fiscal results that surpassed expectations and evidence of progress in channel inventory cleanup.
  • Price targets have been broadly raised, with several firms expecting Nike's ongoing product innovation, streamlined distribution, and effective execution of turnaround initiatives to support sustainable growth and favorable risk/reward at current share levels.
  • Strategic resets in major markets and a strong innovation pipeline are viewed as positioning Nike for a return to earnings expansion, with specific mention of early signs of demand inflection in global geographies outside China.
  • Some expect that as macro headwinds such as tariffs and retailer order flow stabilize, Nike will enter a cycle of quarterly earnings beats and upward guidance revisions.
Bearish Takeaways
  • Bearish analysts emphasize ongoing risk from tariffs and persisting challenges in China, which continue to weigh on the company’s near-term growth outlook.
  • There is lingering skepticism about the pace and sustainability of Nike's medium- and long-term turnaround, with some viewing recent positive trends as rate-of-change improvements rather than evidence of structural acceleration.
  • Concerns remain regarding valuation, as some see Nike’s shares as pricing in an optimistic scenario despite continued uncertainty over fundamentals and reliance on a successful execution of its growth strategies.
  • Inventory normalization and channel checks are viewed cautiously by some, who warn that expectations for sales and margin expansion could still prove too aggressive if external headwinds persist longer than expected.

What's in the News

  • Nike is executing another round of layoffs, impacting less than 1% of its corporate staff as part of an ongoing business overhaul. The EMEA and Converse units will not be affected (CNBC).
  • Nike is replacing Converse CEO Jared Carver with Aaron Cain, vice president and general manager of Nike's global men's business, aiming to reverse a prolonged sales slump in the Converse brand (Bloomberg).
  • Sneaker giant's shares rose 1.4% in afternoon trading following leadership changes and efforts to stabilize sales at Converse (Bloomberg).

Valuation Changes

  • The Fair Value Estimate has risen from $79.76 to $82.25 per share, indicating a modest reassessment of Nike's intrinsic value.
  • The Discount Rate has increased slightly, from 8.61% to 8.69%, reflecting a small uptick in the risk premium applied by analysts.
  • The Revenue Growth Assumption has been revised upward from 3.10% to 4.10%, suggesting expectations for stronger sales momentum.
  • The Net Profit Margin Estimate has improved from 8.32% to 9.02%, reflecting anticipated margin expansion.
  • The Future P/E Ratio has fallen from 34.89x to 32.22x, indicating expectations for better earnings relative to share price.

Disclaimer

AnalystConsensusTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystConsensusTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystConsensusTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.