Assessing Amazon (AMZN) Valuation After a Recent Pullback in the Share Price

Amazon.com (AMZN) has been drifting lower over the past month even as its longer term returns remain solid, and that disconnect is exactly what has investors wondering whether the pullback presents value.

See our latest analysis for Amazon.com.

Over the past year the share price return has been positive but unspectacular compared to Amazon.com’s three year total shareholder return of 157.20%, suggesting the market is reassessing growth and risk after a strong multi year run.

If Amazon’s recent pullback has you thinking about what else is setting up for the next leg higher, it could be worth exploring high growth tech and AI stocks as potential future winners.

With revenue and profits still growing double digits and the share price sitting below analyst targets, is the recent weakness a chance to pick up Amazon before its next potential move higher, or is the market already pricing in tomorrow’s growth?

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Most Popular Narrative Narrative: 100% Undervalued

Zwfis sees Amazon’s fair value just above the last close, framing today’s price as an entry into a long runway of compounding growth.

Overall I was very impressed from the call and feel very good about the companies long term future. The only two negatives I took from it was AWS not growing to revenue expectations and then also during the Q and A they were asked about AI innovation and so on, and they never really never answered the questions and were just very vague.

Read the complete narrative.

Curious how a double digit growth runway, rising margins and a premium future earnings multiple all reconcile into that upside, according to Zwfis, fair value target? Dive in.

Result: Fair Value of $234.75 (UNDERVALUED)

Have a read of the narrative in full and understand what's behind the forecasts.

However, sustained AWS underperformance and intensifying cloud competition could challenge Amazon’s premium growth narrative and limit the upside Zwfis is targeting.

Find out about the key risks to this Amazon.com narrative.

Another View on Valuation

While Zwfis sees Amazon as clearly undervalued, a simple earnings multiple paints a trickier picture. The stock trades at about 32.5 times earnings, richer than the global multiline retail average of 20.1 times, yet slightly cheaper than close peers at 34.9 times and below a 40.2 times fair ratio. Is that a comfortable premium for quality, or a thinner margin of safety than it first appears?

See what the numbers say about this price — find out in our valuation breakdown.

NasdaqGS:AMZN PE Ratio as at Dec 2025
NasdaqGS:AMZN PE Ratio as at Dec 2025

Build Your Own Amazon.com Narrative

If this narrative does not quite fit your view or you would rather dig into the numbers yourself, you can build a personalized take in just a few minutes: Do it your way.

A great starting point for your Amazon.com research is our analysis highlighting 4 key rewards and 1 important warning sign that could impact your investment decision.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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Have feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team@simplywallst.com

About NasdaqGS:AMZN

Amazon.com

Engages in the retail sale of consumer products, advertising, and subscriptions service through online and physical stores in North America and internationally.

Flawless balance sheet and undervalued.

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