Kaspi.kz represents a compelling investment opportunity, centered on its position as the dominant "super app" in Kazakhstan, a rapidly digitizing economy. The company's integrated ecosystem, spanning payments, marketplace, and fintech services, has fostered a loyal and engaged user base, creating a powerful network effect that drives growth and profitability, evidenced by its exceptional 80.5% Return on Invested Capital (ROIC).

As of 2024, On The Beach (OTB) holds an estimated market share of approximately 3.5% of the UK's online travel agency (OTA) market. This figure is based on the company's reported Total Transaction Value (TTV) of £1.2 billion for the fiscal year 2024 and the broader UK online travel market size of approximately £34 billion (converted from USD 42.6 billion).