Will Bilibili’s (BILI) Share Structure Shift Strengthen Its Market Position and Investor Appeal?

• Bilibili recently submitted a monthly return form to The Stock Exchange of Hong Kong Limited, detailing a decrease in Class Y shares and an increase in Class Z shares for September 2025, reflecting a significant adjustment in its share structure.
• This change signals Bilibili’s ongoing efforts to refine its equity structure, potentially influencing its market positioning and investor relationships in the context of strong revenue growth and positive performance expectations.
• Now, we'll explore how Bilibili’s share restructuring efforts could influence its investment narrative and future market positioning.

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Bilibili Investment Narrative Recap

To own Bilibili shares, you have to believe in the sustained strength of China’s Gen Z+ digital entertainment market and the company’s ability to convert engagement into profit, all while managing high competition and regulatory risk. The recent share restructuring, adjusting Class Y and Z shares, does not appear to materially impact the immediate catalyst of expanding creator monetization or address the principal risk of content cost inflation affecting margins. A relevant recent announcement is Bilibili’s robust Q2 2025 results, which showed a swing to net profitability alongside strong revenue gains. This financial turnaround puts a spotlight on whether margin improvements can endure amid ongoing investment in exclusive content and monetization tools. Yet, investors should also keep in mind that if content costs continue to outpace revenue growth…

Read the full narrative on Bilibili (it's free!)

Bilibili's outlook forecasts CN¥38.4 billion in revenue and CN¥3.4 billion in earnings by 2028. This implies a 9.3% annual revenue growth rate and a CN¥3.18 billion increase in earnings from the current CN¥220.3 million.

Uncover how Bilibili's forecasts yield a $27.79 fair value, a 3% downside to its current price.

Exploring Other Perspectives

Seven fair value estimates from the Simply Wall St Community range from CN¥11.00 to CN¥35.10, reflecting wide disagreement over Bilibili’s outlook. As some highlight margin pressures from rising content costs, you can explore why opinions around future profitability and value differ so much.

Explore 7 other fair value estimates on Bilibili - why the stock might be worth less than half the current price!

Build Your Own Bilibili Narrative

Disagree with existing narratives? Create your own in under 3 minutes - extraordinary investment returns rarely come from following the herd.

• A great starting point for your Bilibili research is our analysis highlighting 3 key rewards and 1 important warning sign that could impact your investment decision.
• Our free Bilibili research report provides a comprehensive fundamental analysis summarized in a single visual - the Snowflake - making it easy to evaluate Bilibili's overall financial health at a glance.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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