E-Commerce Today - Nogin Commerce Boosts Rujo Boots Online Sales and Efficiency

Nogin Commerce, LLC has announced its partnership with Rujo Boots, aiming to enhance the online shopping experience through fully managed ecommerce solutions. The collaboration has enabled Rujo Boots to optimize their ecommerce platform, resulting in a 54% increase in conversion rates and over 40% growth in direct-to-consumer sales year-over-year. These improvements are attributed to Nogin’s data-driven strategies and performance marketing, which have also reduced advertising costs as a percentage of sales by more than 25%. Through this partnership, Rujo Boots is able to build on its reputation for quality craftsmanship, combining traditional bootmaking techniques with modern ecommerce innovation.

In other trading, Indointernet (IDX:EDGE) was a notable mover up 24.9% and ending trading at IDR4,470.00. At the same time, PROG Holdings (NYSE:PRG) trailed, down 28.4% to close at $30.58. This week, PROG Holdings reported significantly increased earnings and revenue for the fourth quarter compared to the previous year.

PROG Holdings is leveraging strategic retail partnerships to drive market growth and efficiency improvements. Discover how these initiatives could impact your investment perspective.

On a related note, check out our Market Insights piece, "AdTech Stocks Thrive As Digital Advertising Expands," which discusses the dynamic growth of digital advertising and the role of adtech platforms in driving E-Commerce forward through enhanced targeting, measurement, and return on investment.

Best E-Commerce Stocks

• Amazon.com (NasdaqGS:AMZN) settled with no change at, $226.63. This week, Amazon announced the launch of Abaca Care's online store, expanding its range of natural pain relief products.
• Alibaba Group Holding (NYSE:BABA) closed at $125.79 down 0.9%, near its 52-week high.
• NIKE (NYSE:NKE) settled at $76.78 down 1%. This week, Nike announced a strategic partnership with SKIMS to launch NikeSKIMS, a new fitness and activewear brand focusing on innovation and inclusivity, debuting this Spring.

Where To Now?

• Gain an insight into the universe of 230 E-Commerce Stocks, among which are Wesfarmers, Currys and Bath & Body Works, by clicking here.
• Are these companies part of your investment strategy? Use Simply Wall St to consolidate your holdings into a portfolio and gain insights with our comprehensive analysis tools.
• Elevate your portfolio with Simply Wall St, the ultimate app for investors seeking global market coverage.

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

Sources:

• Simply Wall St
• "Rujo Boots Steps into a New Era of Ecommerce with Nogin’s Fully Managed Solution" from Nogin Commerce, LLC on GlobeNewswire (published 18 February 2025)

Have feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team@simplywallst.com