PRPL Stock Overview
Designs and manufactures sleep and other products in the United States and internationally. More details
| Snowflake Score | |
|---|---|
| Valuation | 5/6 |
| Future Growth | 0/6 |
| Past Performance | 0/6 |
| Financial Health | 2/6 |
| Dividends | 0/6 |
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Purple Innovation, Inc. Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | US$0.66 |
| 52 Week High | US$2.12 |
| 52 Week Low | US$0.67 |
| Beta | 2.37 |
| 1 Month Change | -34.95% |
| 3 Month Change | -29.12% |
| 1 Year Change | -55.77% |
| 3 Year Change | -91.12% |
| 5 Year Change | -89.18% |
| Change since IPO | -93.72% |
Recent News & Updates
Is Purple Innovation (NASDAQ:PRPL) Using Debt In A Risky Way?
Feb 23
Purple Innovation, Inc.'s (NASDAQ:PRPL) 26% Share Price Plunge Could Signal Some Risk
Feb 23Purple Innovation, Inc. (NASDAQ:PRPL) Looks Inexpensive But Perhaps Not Attractive Enough
Jan 01Recent updates
Is Purple Innovation (NASDAQ:PRPL) Using Debt In A Risky Way?
Feb 23Purple Innovation, Inc.'s (NASDAQ:PRPL) 26% Share Price Plunge Could Signal Some Risk
Feb 23Purple Innovation, Inc. (NASDAQ:PRPL) Looks Inexpensive But Perhaps Not Attractive Enough
Jan 01Purple Innovation, Inc.'s (NASDAQ:PRPL) Price Is Right But Growth Is Lacking
Oct 02Purple Innovation: Uncertainty Remains
Sep 24Purple Innovation: Shares Unlikely To Wake Up
Apr 05Purple appoints Keira Krausz as chief marketing officer
Oct 18Purple surges 28% after holder Coliseum Capital offers to buy for $4.35/share
Sep 19Purple Innovation acquires sleep and health wellness firm in all-stock deal
Sep 01When Should You Buy Purple Innovation, Inc. (NASDAQ:PRPL)?
Aug 21Purple Innovation falls 14% on Q2 result miss, lowers 2022 sales guidance
Aug 09Sleep Number And Purple Innovation: A Pair Trade Idea
Jun 28Shareholder Returns
| PRPL | US Consumer Durables | US Market | |
|---|---|---|---|
| 7D | -9.5% | -2.9% | -4.4% |
| 1Y | -55.8% | -8.6% | 7.5% |
Return vs Industry: PRPL underperformed the US Consumer Durables industry which returned -8.6% over the past year.
Return vs Market: PRPL underperformed the US Market which returned 7.5% over the past year.
Price Volatility
| PRPL volatility | |
|---|---|
| PRPL Average Weekly Movement | 10.1% |
| Consumer Durables Industry Average Movement | 5.7% |
| Market Average Movement | 6.4% |
| 10% most volatile stocks in US Market | 17.3% |
| 10% least volatile stocks in US Market | 3.3% |
Stable Share Price: PRPL has not had significant price volatility in the past 3 months compared to the US market.
Volatility Over Time: PRPL's weekly volatility (10%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 2010 | 1,700 | Rob DeMartini | purple.com |
Purple Innovation, Inc. designs and manufactures sleep and other products in the United States and internationally. The company offers mattresses, pillows, cushions, bases, sheets, platforms, adjustable bases, mattress protectors, foundations, blankets, duvets, duvet covers, seat cushions, and pet beds under the Purple brand. It markets and sells its products through its e-commerce online channels, retail brick-and-mortar wholesale partners, third-party online retailers, and Purple showrooms, as well as through its website, Purple.com.
Purple Innovation, Inc. Fundamentals Summary
| PRPL fundamental statistics | |
|---|---|
| Market cap | US$75.99m |
| Earnings (TTM) | -US$107.75m |
| Revenue (TTM) | US$504.84m |
0.1x
P/S Ratio-0.7x
P/E RatioIs PRPL overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| PRPL income statement (TTM) | |
|---|---|
| Revenue | US$504.84m |
| Cost of Revenue | US$317.66m |
| Gross Profit | US$187.18m |
| Other Expenses | US$294.93m |
| Earnings | -US$107.75m |
Last Reported Earnings
Sep 30, 2024
Next Earnings Date
n/a
| Earnings per share (EPS) | -1.00 |
| Gross Margin | 37.08% |
| Net Profit Margin | -21.34% |
| Debt/Equity Ratio | 188.9% |
How did PRPL perform over the long term?
See historical performance and comparisonCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2025/03/13 21:56 |
| End of Day Share Price | 2025/03/13 00:00 |
| Earnings | 2024/09/30 |
| Annual Earnings | 2023/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
| |
| Ownership | 10 years |
| |
| Management | 10 years |
| |
| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Purple Innovation, Inc. is covered by 9 analysts. 8 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Curtis Nagle | BofA Global Research |
| Susan Anderson | B. Riley Securities, Inc. |
| Jeremy Hamblin | Craig-Hallum Capital Group LLC |