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Purple Innovation NasdaqGS:PRPL Stock Report

Last Price

US$0.91

Market Cap

US$97.7m

7D

-3.5%

1Y

-12.0%

Updated

23 Dec, 2024

Data

Company Financials +

Purple Innovation, Inc.

NasdaqGS:PRPL Stock Report

Market Cap: US$97.7m

My Notes

Capture your thoughts, links and company narrative

Purple Innovation, Inc. Competitors

Price History & Performance

Summary of share price highs, lows and changes for Purple Innovation
Historical stock prices
Current Share PriceUS$0.91
52 Week HighUS$2.33
52 Week LowUS$0.69
Beta2.06
1 Month Change2.77%
3 Month Change-15.27%
1 Year Change-11.98%
3 Year Change-93.30%
5 Year Change-89.42%
Change since IPO-91.42%

Recent News & Updates

Purple Innovation, Inc.'s (NASDAQ:PRPL) Price Is Right But Growth Is Lacking

Oct 02
Purple Innovation, Inc.'s (NASDAQ:PRPL) Price Is Right But Growth Is Lacking

Recent updates

Purple Innovation, Inc.'s (NASDAQ:PRPL) Price Is Right But Growth Is Lacking

Oct 02
Purple Innovation, Inc.'s (NASDAQ:PRPL) Price Is Right But Growth Is Lacking

Purple Innovation: Uncertainty Remains

Sep 24

Purple Innovation: Shares Unlikely To Wake Up

Apr 05

Purple appoints Keira Krausz as chief marketing officer

Oct 18

Purple surges 28% after holder Coliseum Capital offers to buy for $4.35/share

Sep 19

Purple Innovation acquires sleep and health wellness firm in all-stock deal

Sep 01

When Should You Buy Purple Innovation, Inc. (NASDAQ:PRPL)?

Aug 21
When Should You Buy Purple Innovation, Inc. (NASDAQ:PRPL)?

Purple Innovation falls 14% on Q2 result miss, lowers 2022 sales guidance

Aug 09

Sleep Number And Purple Innovation: A Pair Trade Idea

Jun 28

Is Purple Innovation (NASDAQ:PRPL) A Risky Investment?

Jun 14
Is Purple Innovation (NASDAQ:PRPL) A Risky Investment?

Purple Innovation: In For A Hard Time

May 19

Shareholder Returns

PRPLUS Consumer DurablesUS Market
7D-3.5%-6.1%-2.7%
1Y-12.0%6.1%23.4%

Return vs Industry: PRPL underperformed the US Consumer Durables industry which returned 6.1% over the past year.

Return vs Market: PRPL underperformed the US Market which returned 23.4% over the past year.

Price Volatility

Is PRPL's price volatile compared to industry and market?
PRPL volatility
PRPL Average Weekly Movement8.0%
Consumer Durables Industry Average Movement6.5%
Market Average Movement6.3%
10% most volatile stocks in US Market16.9%
10% least volatile stocks in US Market3.2%

Stable Share Price: PRPL has not had significant price volatility in the past 3 months compared to the US market.

Volatility Over Time: PRPL's weekly volatility (8%) has been stable over the past year.

About the Company

FoundedEmployeesCEOWebsite
20101,700Rob DeMartinipurple.com

Purple Innovation, Inc. designs and manufactures sleep and other products in the United States and internationally. The company offers mattresses, pillows, cushions, bases, sheets, platforms, adjustable bases, mattress protectors, foundations, blankets, duvets, duvet covers, seat cushions, and pet beds under the Purple brand. It markets and sells its products through its e-commerce online channels, retail brick-and-mortar wholesale partners, third-party online retailers, and Purple showrooms, as well as through its website, Purple.com.

Purple Innovation, Inc. Fundamentals Summary

How do Purple Innovation's earnings and revenue compare to its market cap?
PRPL fundamental statistics
Market capUS$97.65m
Earnings (TTM)-US$107.75m
Revenue (TTM)US$504.84m

0.2x

P/S Ratio

-0.9x

P/E Ratio

Earnings & Revenue

Key profitability statistics from the latest earnings report (TTM)
PRPL income statement (TTM)
RevenueUS$504.84m
Cost of RevenueUS$317.66m
Gross ProfitUS$187.18m
Other ExpensesUS$294.93m
Earnings-US$107.75m

Last Reported Earnings

Sep 30, 2024

Next Earnings Date

n/a

Earnings per share (EPS)-1.00
Gross Margin37.08%
Net Profit Margin-21.34%
Debt/Equity Ratio188.9%

How did PRPL perform over the long term?

See historical performance and comparison

Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2024/12/23 05:02
End of Day Share Price 2024/12/20 00:00
Earnings2024/09/30
Annual Earnings2023/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on .

Analyst Sources

Purple Innovation, Inc. is covered by 9 analysts. 8 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Curtis NagleBofA Global Research
Susan AndersonB. Riley Securities, Inc.
Jeremy HamblinCraig-Hallum Capital Group LLC