Purple Innovation, Inc. designs and manufactures mattresses, pillows, and cushions.
Purple Innovation Competitors
Price History & Performance
|Historical stock prices|
|Current Share Price||US$22.53|
|52 Week High||US$21.69|
|52 Week Low||US$41.08|
|1 Month Change||-9.92%|
|3 Month Change||-19.39%|
|1 Year Change||-7.93%|
|3 Year Change||288.45%|
|5 Year Change||n/a|
|Change since IPO||113.27%|
Recent News & Updates
Purple Innovation: Promising Purchase On Transitory Issues
The company has experienced some short-term issues that have made investors nervous - including changing CFO and a large manufacturing issue. The company has good growth characteristics and a reasonable valuation if you believe the underlying demand is still there. Purple has great brand, innovation and marketing, allowing for continued market share gains for years to come.
Does Purple Innovation (NASDAQ:PRPL) Have A Healthy Balance Sheet?
David Iben put it well when he said, 'Volatility is not a risk we care about. What we care about is avoiding the...
|PRPL||US Consumer Durables||US Market|
Return vs Industry: PRPL underperformed the US Consumer Durables industry which returned 37.9% over the past year.
Return vs Market: PRPL underperformed the US Market which returned 35.3% over the past year.
Stable Share Price: PRPL is not significantly more volatile than the rest of US stocks over the past 3 months, typically moving +/- 6% a week.
Volatility Over Time: PRPL's weekly volatility (6%) has been stable over the past year.
About the Company
Purple Innovation, Inc. designs and manufactures mattresses, pillows, and cushions. It also offers sheets, mattress protectors, bed frames, seat cushions, and weighted blankets and duvets. The company markets and sells its products through direct-to-consumer online channels, retail brick-and-mortar wholesale partners, and third-party online retailers, as well as through its factory outlet and the company owned showrooms.
Purple Innovation Fundamentals Summary
|PRPL fundamental statistics|
Is PRPL overvalued?See Fair Value and valuation analysis
Earnings & Revenue
|PRPL income statement (TTM)|
|Cost of Revenue||US$390.52m|
Last Reported Earnings
Jun 30, 2021
Next Earnings Date
|Earnings per share (EPS)||-2.05|
|Net Profit Margin||-18.77%|
How did PRPL perform over the long term?See historical performance and comparison
Is Purple Innovation undervalued compared to its fair value and its price relative to the market?
Undervalued compared to fair value
Share Price vs. Fair Value
Below Fair Value: PRPL ($22.53) is trading below our estimate of fair value ($51.2)
Significantly Below Fair Value: PRPL is trading below fair value by more than 20%.
Price To Earnings Ratio
PE vs Industry: PRPL is unprofitable, so we can't compare its PE Ratio to the US Consumer Durables industry average.
PE vs Market: PRPL is unprofitable, so we can't compare its PE Ratio to the US market.
Price to Earnings Growth Ratio
PEG Ratio: Insufficient data to calculate PRPL's PEG Ratio to determine if it is good value.
Price to Book Ratio
PB vs Industry: PRPL is overvalued based on its PB Ratio (9.4x) compared to the US Consumer Durables industry average (2.1x).
How is Purple Innovation forecast to perform in the next 1 to 3 years based on estimates from 10 analysts?
Forecasted annual earnings growth
Earnings and Revenue Growth Forecasts
Analyst Future Growth Forecasts
Earnings vs Savings Rate: PRPL is forecast to become profitable over the next 3 years, which is considered faster growth than the savings rate (2%).
Earnings vs Market: PRPL is forecast to become profitable over the next 3 years, which is considered above average market growth.
High Growth Earnings: PRPL's is expected to become profitable in the next 3 years.
Revenue vs Market: PRPL's revenue (20% per year) is forecast to grow faster than the US market (9.8% per year).
High Growth Revenue: PRPL's revenue (20% per year) is forecast to grow faster than 20% per year.
Earnings per Share Growth Forecasts
Future Return on Equity
Future ROE: PRPL's Return on Equity is forecast to be high in 3 years time (30.7%)
How has Purple Innovation performed over the past 5 years?
Historical annual earnings growth
Earnings and Revenue History
Quality Earnings: PRPL is currently unprofitable.
Growing Profit Margin: PRPL is currently unprofitable.
Past Earnings Growth Analysis
Earnings Trend: PRPL is unprofitable, and losses have increased over the past 5 years at a rate of 85.8% per year.
Accelerating Growth: Unable to compare PRPL's earnings growth over the past year to its 5-year average as it is currently unprofitable
Earnings vs Industry: PRPL is unprofitable, making it difficult to compare its past year earnings growth to the Consumer Durables industry (77.1%).
Return on Equity
High ROE: PRPL has a negative Return on Equity (-84.92%), as it is currently unprofitable.
How is Purple Innovation's financial position?
Financial Position Analysis
Short Term Liabilities: PRPL's short term assets ($216.8M) exceed its short term liabilities ($120.4M).
Long Term Liabilities: PRPL's short term assets ($216.8M) do not cover its long term liabilities ($297.6M).
Debt to Equity History and Analysis
Debt Level: PRPL's debt to equity ratio (26.7%) is considered satisfactory.
Reducing Debt: PRPL had negative shareholder equity 5 years ago, but is now positive and has therefore improved.
Cash Runway Analysis
For companies that have on average been loss making in the past we assess whether they have at least 1 year of cash runway.
Stable Cash Runway: PRPL has sufficient cash runway for more than 3 years based on its current free cash flow.
Forecast Cash Runway: Insufficient data to determine if PRPL has enough cash runway if its free cash flow continues to grow or shrink based on historical rates.
What is Purple Innovation current dividend yield, its reliability and sustainability?
Dividend Yield vs Market
Notable Dividend: Unable to evaluate PRPL's dividend yield against the bottom 25% of dividend payers, as the company has not reported any recent payouts.
High Dividend: Unable to evaluate PRPL's dividend yield against the top 25% of dividend payers, as the company has not reported any recent payouts.
Stability and Growth of Payments
Stable Dividend: Insufficient data to determine if PRPL's dividends per share have been stable in the past.
Growing Dividend: Insufficient data to determine if PRPL's dividend payments have been increasing.
Current Payout to Shareholders
Dividend Coverage: Insufficient data to calculate payout ratio to determine if its dividend payments are covered by earnings.
Future Payout to Shareholders
Future Dividend Coverage: No need to calculate the sustainability of PRPL's dividend in 3 years as they are not forecast to pay a notable one for the US market.
How experienced are the management team and are they aligned to shareholders interests?
Average management tenure
Joe Megibow (52 yo)
Mr. Joseph B. Megibow, also known as Joe, has been Chief Executive Officer and Director at Purple Innovation, Inc. since October 1, 2018. Mr. Megibow has been Member of the Advisory Group at Global Partner...
CEO Compensation Analysis
Compensation vs Market: Joe's total compensation ($USD3.20M) is about average for companies of similar size in the US market ($USD3.67M).
Compensation vs Earnings: Joe's compensation has increased whilst the company is unprofitable.
Experienced Management: PRPL's management team is considered experienced (2.7 years average tenure).
Experienced Board: PRPL's board of directors are considered experienced (3.3 years average tenure).
Who are the major shareholders and have insiders been buying or selling?
Insider Trading Volume
Insider Buying: Insufficient data to determine if insiders have bought more shares than they have sold in the past 3 months.
Recent Insider Transactions
Dilution of Shares: Shareholders have been diluted in the past year, with total shares outstanding growing by 23.2%.
Purple Innovation, Inc.'s employee growth, exchange listings and data sources
- Name: Purple Innovation, Inc.
- Ticker: PRPL
- Exchange: NasdaqGS
- Founded: 2010
- Industry: Home Furnishings
- Sector: Consumer Durables
- Implied Market Cap: US$1.505b
- Market Cap: US$1.495b
- Shares outstanding: 66.82m
- Website: https://purple.com
Number of Employees
- Purple Innovation, Inc.
- 4100 North Chapel Ridge Road
- Suite 200
- United States
Company Analysis and Financial Data Status
|Data||Last Updated (UTC time)|
|Company Analysis||2021/09/25 22:16|
|End of Day Share Price||2021/09/24 00:00|
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.