Purple Innovation (PRPL) Stock Overview
Designs, manufactures, and sells sleep and other products in the United States and internationally. More details
| Snowflake Score | |
|---|---|
| Valuation | 3/6 |
| Future Growth | 0/6 |
| Past Performance | 0/6 |
| Financial Health | 2/6 |
| Dividends | 0/6 |
Rewards
Risk Analysis
PRPL Community Fair Values
Create NarrativeSee what 7 others think this stock is worth. Follow their fair value or set your own to get alerts.
Purple Innovation, Inc. Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | US$0.95 |
| 52 Week High | US$1.29 |
| 52 Week Low | US$0.56 |
| Beta | 1.71 |
| 1 Month Change | -12.54% |
| 3 Month Change | 24.83% |
| 1 Year Change | 3.04% |
| 3 Year Change | -75.68% |
| 5 Year Change | -96.71% |
| Change since IPO | -90.98% |
Recent News & Updates
Purple Innovation, Inc. (NASDAQ:PRPL) Looks Just Right With A 42% Price Jump
Aug 30
Purple Innovation: Between Expansion And Fragile Balance
Aug 22Recent updates
Purple Innovation, Inc. (NASDAQ:PRPL) Looks Just Right With A 42% Price Jump
Aug 30Purple Innovation: Between Expansion And Fragile Balance
Aug 22Shareholders Should Be Pleased With Purple Innovation, Inc.'s (NASDAQ:PRPL) Price
Jul 16Purple Innovation, Inc.'s (NASDAQ:PRPL) 27% Share Price Plunge Could Signal Some Risk
Apr 13
Rejuvenate 20 And Costco Partnership Will Open New Channels
Product innovations and strategic partnerships are expected to drive revenue growth and expand market presence, particularly in new distribution channels.Is Purple Innovation (NASDAQ:PRPL) Using Debt In A Risky Way?
Feb 23Purple Innovation, Inc.'s (NASDAQ:PRPL) 26% Share Price Plunge Could Signal Some Risk
Feb 23Purple Innovation, Inc. (NASDAQ:PRPL) Looks Inexpensive But Perhaps Not Attractive Enough
Jan 01Purple Innovation, Inc.'s (NASDAQ:PRPL) Price Is Right But Growth Is Lacking
Oct 02Purple Innovation: Uncertainty Remains
Sep 24Purple Innovation: Shares Unlikely To Wake Up
Apr 05Shareholder Returns
| PRPL | US Consumer Durables | US Market | |
|---|---|---|---|
| 7D | 0.3% | 3.0% | 1.2% |
| 1Y | 3.0% | -4.0% | 17.9% |
Return vs Industry: PRPL exceeded the US Consumer Durables industry which returned -6.5% over the past year.
Return vs Market: PRPL underperformed the US Market which returned 18.7% over the past year.
Price Volatility
| PRPL volatility | |
|---|---|
| PRPL Average Weekly Movement | 13.7% |
| Consumer Durables Industry Average Movement | 7.0% |
| Market Average Movement | 6.4% |
| 10% most volatile stocks in US Market | 17.3% |
| 10% least volatile stocks in US Market | 3.0% |
Stable Share Price: PRPL's share price has been volatile over the past 3 months compared to the US market.
Volatility Over Time: PRPL's weekly volatility (14%) has been stable over the past year, but is still higher than 75% of US stocks.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 2010 | 1,200 | Rob DeMartini | n/a |
Purple Innovation, Inc. designs, manufactures, and sells sleep and other products in the United States and internationally. It offers mattresses, pillows, sheets, waterproof mattress protectors, bases, and seat cushions, as well as blankets and duvets. The company markets and sells its products through its direct-to-consumer e-commerce channels, retail brick-and-mortar wholesale partners, third-party online retailers, and Purple showrooms.
Purple Innovation, Inc. Fundamentals Summary
| PRPL fundamental statistics | |
|---|---|
| Market cap | US$98.60m |
| Earnings (TTM) | -US$84.19m |
| Revenue (TTM) | US$456.84m |
Is PRPL overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| PRPL income statement (TTM) | |
|---|---|
| Revenue | US$456.84m |
| Cost of Revenue | US$272.20m |
| Gross Profit | US$184.64m |
| Other Expenses | US$268.83m |
| Earnings | -US$84.19m |
Last Reported Earnings
Jun 30, 2025
Next Earnings Date
n/a
| Earnings per share (EPS) | -0.78 |
| Gross Margin | 40.42% |
| Net Profit Margin | -18.43% |
| Debt/Equity Ratio | -612.1% |
How did PRPL perform over the long term?
See historical performance and comparisonCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2025/10/03 03:46 |
| End of Day Share Price | 2025/10/03 00:00 |
| Earnings | 2025/06/30 |
| Annual Earnings | 2024/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
| |
| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Purple Innovation, Inc. is covered by 8 analysts. 5 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Curtis Nagle | BofA Global Research |
| Susan Anderson | B. Riley Securities, Inc. |
| Bradley Thomas | KeyBanc Capital Markets Inc. |