Purple Innovation Ownership

Who are the major shareholders and have insiders been buying or selling?

Recent Insider Transactions

NasdaqGS:PRPL Recent Insider Transactions by Companies or Individuals
Date	Value	Name	Entity	Shares	Max Price
22 Mar 24	BuyUS$6,061	George Ulrich	Individual	4,000	US$1.52
28 Aug 23	BuyUS$22,182	Gary DiCamillo	Individual	10,000	US$2.22
02 Jun 23	BuyUS$63,553	Casey McGarvey	Individual	22,300	US$2.85
26 May 23	BuyUS$56,445	Jeffery Kerby	Individual	16,350	US$3.45
16 May 23	BuyUS$51,425	Seth Darling	Individual	17,000	US$3.03
15 May 23	BuyUS$50,000	R. Pate	Individual	16,949	US$2.95
15 May 23	BuyUS$148,665	Robert DeMartini	Individual	50,000	US$2.97

Insider Trading Volume

Insider Buying: PRPL insiders have bought more shares than they have sold in the past 3 months.

Ownership Breakdown

What is the ownership structure of PRPL?
Owner Type	Number of Shares	Ownership Percentage
Private Companies	120,159	0.112%
Individual Insiders	4,312,856	4.01%
General Public	20,351,704	18.9%
Institutions	35,840,333	33.3%
Hedge Funds	46,855,291	43.6%

Dilution of Shares: Shareholders have been diluted in the past year, with total shares outstanding growing by 2.2%.

Top Shareholders

Top 25 shareholders own 77.24% of the company

Ownership	Name	Shares	Current Value	Change %	Portfolio %
43.6%	Coliseum Capital Management, LLC	46,855,291	US$71.4m	0%	5.17%
6.47%	FMR LLC	6,952,712	US$10.6m	0%	no data
4.65%	No Street GP LP	5,000,000	US$7.6m	-18%	0.77%
3.94%	BlackRock, Inc.	4,233,311	US$6.4m	7.41%	no data
2.68%	The Vanguard Group, Inc.	2,883,610	US$4.4m	-8.39%	no data
2.63%	Stratos Wealth Partners, Ltd	2,821,644	US$4.3m	1.14%	0.07%
2.6%	Douglas Peterson	2,799,818	US$4.3m	0.73%	no data
2.09%	Wasatch Advisors LP	2,251,234	US$3.4m	2.01%	0.01%
1.15%	Geode Capital Management, LLC	1,234,507	US$1.9m	1.58%	no data
1.12%	State Street Global Advisors, Inc.	1,208,816	US$1.8m	7%	no data
0.9%	Sierra Summit Advisors LLC	970,772	US$1.5m	0%	0.41%
0.76%	BB&T Trust	813,200	US$1.2m	-15.6%	no data
0.7%	Dynamic Advisor Solutions LLC	751,778	US$1.1m	9.67%	0.04%
0.58%	Pleasant Lake Partners LLC	624,626	US$951.2k	-58.8%	0.18%
0.43%	Robert DeMartini	463,669	US$706.1k	92.8%	no data
0.39%	Northern Trust Global Investments	422,953	US$644.1k	-5.38%	no data
0.37%	Charles Schwab Investment Management, Inc.	400,891	US$610.5k	0%	no data
0.35%	Millennium Management LLC	372,746	US$567.6k	-59.2%	no data
0.32%	Dimensional Fund Advisors LP	346,894	US$528.3k	-42.8%	no data
0.31%	Innovis Asset Management LLC	336,525	US$512.5k	0%	0.17%
0.3%	Bridgeway Capital Management, LLC	320,000	US$487.3k	0%	0.01%
0.29%	Morgan Stanley, Investment Banking and Brokerage Investments	308,066	US$469.2k	479%	no data
0.21%	Teachers Insurance and Annuity Association-College Retirement Equities Fund	224,841	US$342.4k	-5.74%	no data
0.21%	AQR Capital Management, LLC	224,696	US$342.2k	0%	no data
0.18%	Renaissance Charitable Foundation Inc, Endowment Arm	191,786	US$292.1k	0%	43.38%