Purple Innovation, Inc.

NasdaqGS:PRPL Stock Report

Market Cap: US$91.4m

Purple Innovation Ownership

Who are the major shareholders and have insiders been buying or selling?

Recent Insider Transactions

NasdaqGS:PRPL Recent Insider Transactions by Companies or Individuals
DateValueNameEntityRoleSharesMax Price
28 Jun 24BuyUS$203,656Robert DeMartiniIndividual200,000US$1.03
22 Mar 24BuyUS$6,061George UlrichIndividual4,000US$1.52

Insider Trading Volume

Insider Buying: Insufficient data to determine if insiders have bought more shares than they have sold in the past 3 months.

Ownership Breakdown

What is the ownership structure of PRPL?
Owner TypeNumber of SharesOwnership Percentage
Individual Insiders-55,916,704-52%
Private Companies110,1510.102%
Institutions26,727,75824.9%
Hedge Funds53,405,29149.7%
General Public83,192,07077.4%

Dilution of Shares: Shareholders have not been meaningfully diluted in the past year.

Top Shareholders

Top 25 shareholders own 76.06% of the company
OwnershipNameSharesCurrent ValueChange %Portfolio %
43.6%
Coliseum Capital Management, LLC
46,855,291US$39.8m0%2.83%
6.09%
No Street GP LP
6,550,000US$5.6m-15.4%0.36%
4.89%
FMR LLC
5,262,957US$4.5m-11.2%no data
3.92%
BlackRock, Inc.
4,217,802US$3.6m4.95%no data
2.99%
Douglas Peterson
3,210,930US$2.7m14.7%no data
2.76%
The Vanguard Group, Inc.
2,967,440US$2.5m1.81%no data
2.62%
Stratos Wealth Partners, Ltd
2,821,479US$2.4m0%0.03%
2.6%
Wasatch Advisors LP
2,800,109US$2.4m25%0.01%
1.25%
Geode Capital Management, LLC
1,346,073US$1.1m1.21%no data
1.11%
State Street Global Advisors, Inc.
1,197,208US$1.0m0.54%no data
0.66%
Dynamic Advisor Solutions LLC
706,778US$600.8k-2.75%0.02%
0.45%
Northern Trust Global Investments
478,868US$407.0k9.63%no data
0.44%
BB&T Trust
475,000US$403.8k-10.4%no data
0.43%
Charles Schwab Investment Management, Inc.
458,627US$389.8k3.86%no data
0.31%
Robert DeMartini
330,336US$280.8k-50.2%no data
0.29%
Morgan Stanley, Investment Banking and Brokerage Investments
310,066US$263.6k48.6%no data
0.27%
Bridgeway Capital Management, LLC
295,000US$250.8k0%no data
0.26%
Invesco Capital Management LLC
277,494US$235.9k2.41%no data
0.21%
Teachers Insurance and Annuity Association-College Retirement Equities Fund
228,036US$193.8k1.78%no data
0.18%
Renaissance Charitable Foundation Inc, Endowment Arm
191,786US$163.0k0%98.63%
0.17%
Eric Haynor
177,837US$151.2k0%no data
0.16%
Dimensional Fund Advisors LP
177,022US$150.5k0%no data
0.15%
Gary DiCamillo
158,478US$134.7k0%no data
0.14%
Tudor Investment Corporation
150,649US$128.0k0%no data
0.13%
Divisadero Street Capital Management, LP
138,605US$117.8k0%0.01%