Purple Innovation, Inc.

NasdaqGS:PRPL Stock Report

Market Cap: US$36.8m

Purple Innovation Ownership

Who are the major shareholders and have insiders been buying or selling?

Recent Insider Transactions

NasdaqGS:PRPL Recent Insider Transactions by Companies or Individuals
DateValueNameEntityRoleSharesMax Price
04 May 26BuyUS$29,436Robert LucianIndividual60,000US$0.49

Insider Trading Volume

Insider Buying: PRPL insiders have bought more shares than they have sold in the past 3 months.

Ownership Breakdown

What is the ownership structure of PRPL?
Owner TypeNumber of SharesOwnership Percentage
Private Companies73,5980.0676%
Individual Insiders5,486,4125.04%
Institutions16,640,92415.3%
General Public39,769,41136.5%
Hedge Funds46,855,29143.1%

Dilution of Shares: Shareholders have not been meaningfully diluted in the past year.

Top Shareholders

Top 25 shareholders own 61.32% of the company
OwnershipNameSharesCurrent ValueChange %Portfolio %
43.1%
Coliseum Capital Management, LLC
46,855,291US$15.8m0%0.9%
4.66%
Wasatch Advisors LP
5,071,444US$1.7m-0.88%0.01%
2.97%
Douglas Peterson
3,233,959US$1.1m0%no data
2.07%
Vanguard Capital Management, LLC
2,254,889US$761.9k0%no data
0.96%
BlackRock, Inc.
1,045,474US$353.3k-0.45%no data
0.9%
Robert DeMartini
976,928US$330.1k0%no data
0.78%
Millennium Management LLC
848,774US$286.8k-9.48%no data
0.69%
Dynamic Advisor Solutions LLC
752,200US$254.2k0%0.01%
0.62%
Renaissance Technologies LLC
677,654US$229.0k-11.8%no data
0.62%
Geode Capital Management, LLC
676,083US$228.5k8.15%no data
0.56%
Jacobs Levy Equity Management Inc
608,180US$205.5k-23.4%no data
0.46%
Invenomic Capital Management LP
500,000US$169.0k-20.1%0.01%
0.31%
Crumly and Associates, Incorporated
333,263US$112.6k14.1%0.02%
0.3%
JPMorgan Chase & Co.
328,635US$111.0k-43.7%no data
0.28%
Vanguard Fiduciary Trust Company
308,521US$104.3k0%no data
0.28%
Anson Group
300,000US$101.4k0%0.01%
0.26%
Charles Schwab Investment Management, Inc.
287,012US$97.0k1.09%no data
0.26%
John Roddy
281,025US$95.0k227%no data
0.25%
Stratos Wealth Partners, Ltd
273,161US$92.3k0%no data
0.24%
Eric Haynor
260,805US$88.1k0%no data
0.24%
State Street Global Advisors, Inc.
259,838US$87.8k0%no data
0.15%
Gary DiCamillo
158,478US$53.6k0%no data
0.14%
Tudor Investment Corporation
150,649US$50.9k0%no data
0.13%
Goldman Sachs Asset Management, L.P.
146,277US$49.4k20%no data
0.13%
Divisadero Street Capital Management, LP
138,605US$46.8k0%no data

Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/07/10 03:59
End of Day Share Price 2026/07/10 00:00
Earnings2026/03/31
Annual Earnings2025/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Purple Innovation, Inc. is covered by 8 analysts. 4 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Curtis NagleBofA Global Research
Susan AndersonB. Riley Securities, Inc.
Bradley ThomasKeyBanc Capital Markets Inc.