PRPL Share Price Performance
US$0.69
-0.16 (-18.43%)
30.8% undervalued intrinsic discount
US$1.00
Fair Value
Price US$0.69
AnalystLowTarget US$1.00
AnalystHighTarget US$5.00
AnalystConsensusTarget US$2.53
Fair ValueUS$1.00
Share Pricen/a
Purple Innovation, Inc. Stock Price
- 3 Narratives written by author
- 0 Comments on narratives written by author
- 8 Fair Values set on narratives written by author
PRPL Community Narratives
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Fair Value US$1 30.8% undervalued intrinsic discount
Amazon And Walmart Rivalry Will Undermine Long-Term Prospects
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Fair Value US$5 86.2% undervalued intrinsic discount
E-Commerce And Health Trends Will Fuel Premium Sleep Demand
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Fair Value US$2.53 72.7% undervalued intrinsic discount
Nationwide Rollout And New Retail Partnerships Will Expand Premium Reach
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4users have followed this narrative
E-Commerce And Health Trends Will Fuel Premium Sleep Demand
Key Takeaways Outperformance in new product launches, premium mix, and alternative channels suggests revenue and margin growth above expectations, enhanced by proprietary technology and targeted distribution strategies. Strategic focus on digital transformation and omnichannel initiatives could accelerate high-margin DTC sales, strengthen pricing power, and improve long-term profitability.Read more
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AN
US$5
86.2% undervalued intrinsic discount
AnalystHighTarget Fair Value
Revenue growth
10.08% p.a.
Profit Margin
7.36%
Future PE
17.38x
Share price in 2028
US$7.06
Nationwide Rollout And New Retail Partnerships Will Expand Premium Reach
Key Takeaways Strategic expansion with leading retailers and innovation in premium products positions Purple to accelerate market penetration and capitalize on growing wellness trends. Enhanced operational efficiencies and data-driven channel optimization are projected to strengthen margins, profitability, and long-term market leadership.Read more
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4users have followed this narrative
AN
US$2.53
72.7% undervalued intrinsic discount
AnalystConsensusTarget Fair Value
Revenue growth
8.93% p.a.
Profit Margin
7.36%
Future PE
9.09x
Share price in 2028
US$3.58
Amazon And Walmart Rivalry Will Undermine Long-Term Prospects
Key Takeaways Rising competition, shifting consumer preferences, and regulatory pressures threaten Purple's ability to defend market share and sustain long-term growth. Continued reliance on high marketing spend and a limited product lineup exposes Purple to profitability risks amid changing industry dynamics.Read more
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AN
US$1
30.8% undervalued intrinsic discount
AnalystLowTarget Fair Value
Revenue growth
9.7% p.a.
Profit Margin
7.36%
Future PE
3.51x
Share price in 2028
US$1.41
Recently Updated Narratives
AN
Amazon And Walmart Rivalry Will Undermine Long-Term Prospects
Fair Value: US$1 30.8% undervalued intrinsic discount
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AN
E-Commerce And Health Trends Will Fuel Premium Sleep Demand
Fair Value: US$5 86.2% undervalued intrinsic discount
0 followersusers have followed this narrative
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AN
Nationwide Rollout And New Retail Partnerships Will Expand Premium Reach
Fair Value: US$2.53 72.7% undervalued intrinsic discount
4 followersusers have followed this narrative
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Snowflake Analysis
Purple Innovation, Inc. Key Details
Last Reported Earnings
Sep 30, 2025
Next Reporting Earnings
n/a
- -0.52
- 41.23%
- -12.40%
- -392.6%
About PRPL
- Founded
- 2010
- Employees
- 1200
- CEO
- WebsiteView website
Purple Innovation, Inc. designs, manufactures, and sells sleep and other products in the United States and internationally. It offers mattresses, pillows, sheets, waterproof mattress protectors, bases, and seat cushions, as well as blankets and duvets. The company markets and sells its products through its direct-to-consumer e-commerce channels, retail brick-and-mortar wholesale partners, third-party online retailers, and Purple showrooms. The company was founded in 2010 and is headquartered in Lehi, Utah.
