Purple Innovation, Inc.

NasdaqGS:PRPL Stock Report

Market Cap: US$96.2m

Purple Innovation Valuation

Is PRPL undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

5/6

Valuation Score 5/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Sales vs Peers

  • Price-To-Sales vs Industry

  • Price-To-Sales vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of PRPL when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: PRPL ($0.89) is trading below our estimate of fair value ($3.11)

Significantly Below Fair Value: PRPL is trading below fair value by more than 20%.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for PRPL?

Key metric: As PRPL is unprofitable we use its Price-To-Sales Ratio for relative valuation analysis.

The above table shows the Price to Sales ratio for PRPL. This is calculated by dividing PRPL's market cap by their current revenue.
What is PRPL's PS Ratio?
PS Ratio0.2x
SalesUS$504.84m
Market CapUS$96.22m

Price to Sales Ratio vs Peers

How does PRPL's PS Ratio compare to its peers?

The above table shows the PS ratio for PRPL vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PSEstimated GrowthMarket Cap
Peer Average0.4x
BSET Bassett Furniture Industries
0.4x2.2%US$122.3m
HOFT Hooker Furnishings
0.4x10.3%US$145.7m
NTZ Natuzzi
0.2xn/aUS$51.8m
FLXS Flexsteel Industries
0.7x4.3%US$297.7m
PRPL Purple Innovation
0.2x3.3%US$96.2m

Price-To-Sales vs Peers: PRPL is good value based on its Price-To-Sales Ratio (0.2x) compared to the peer average (0.4x).

Price to Sales Ratio vs Industry

How does PRPL's PS Ratio compare vs other companies in the US Consumer Durables Industry?

6 CompaniesPrice / SalesEstimated GrowthMarket Cap
LIVE Live Ventures
0.07xn/aUS$31.83m
DXYN Dixie Group
0.04xn/aUS$9.20m
STRR Star Equity Holdings
0.1x23.7%US$6.69m
RIME Algorhythm Holdings
0.04xn/aUS$1.28m
PRPL 0.2xIndustry Avg. 0.7xNo. of Companies13PS00.61.21.82.43+
6 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Sales vs Industry: PRPL is good value based on its Price-To-Sales Ratio (0.2x) compared to the US Consumer Durables industry average (0.7x).

Price to Sales Ratio vs Fair Ratio

What is PRPL's PS Ratio compared to its Fair PS Ratio? This is the expected PS Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

PRPL PS Ratio vs Fair Ratio.
Fair Ratio
Current PS Ratio0.2x
Fair PS Ratio0.3x

Price-To-Sales vs Fair Ratio: PRPL is good value based on its Price-To-Sales Ratio (0.2x) compared to the estimated Fair Price-To-Sales Ratio (0.3x).

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst PRPL forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentUS$0.89
US$1.98
+121.7%
77.3%US$5.00US$0.90n/a5
Dec ’25US$0.96
US$1.98
+106.4%
77.3%US$5.00US$0.90n/a5
Nov ’25US$0.91
US$2.12
+133.0%
69.9%US$5.00US$1.00n/a5
Oct ’25US$0.94
US$2.12
+126.3%
69.9%US$5.00US$1.00n/a5
Sep ’25US$1.20
US$2.25
+87.5%
62.9%US$5.00US$1.00n/a5
Aug ’25US$1.31
US$2.55
+94.7%
52.0%US$5.00US$1.00n/a5
Jul ’25US$1.10
US$2.55
+131.8%
52.0%US$5.00US$1.00n/a5
Jun ’25US$1.25
US$2.75
+120.0%
41.5%US$5.00US$2.00n/a5
May ’25US$1.56
US$2.75
+76.3%
41.5%US$5.00US$2.00n/a5
Apr ’25US$1.84
US$2.75
+49.5%
41.5%US$5.00US$2.00n/a5
Mar ’25US$2.06
US$1.85
-10.2%
85.3%US$5.00US$1.00n/a5
Feb ’25US$1.15
US$1.85
+60.9%
85.3%US$5.00US$1.00n/a5
Jan ’25US$1.03
US$1.96
+90.3%
103.1%US$6.00US$0.80n/a5
Dec ’24US$0.66
US$1.96
+197.8%
103.1%US$6.00US$0.80US$0.965
Nov ’24US$0.84
US$4.79
+470.4%
48.0%US$8.00US$2.75US$0.916
Oct ’24US$1.71
US$4.79
+180.2%
48.0%US$8.00US$2.75US$0.946
Sep ’24US$2.30
US$4.79
+108.3%
48.0%US$8.00US$2.75US$1.206
Aug ’24US$3.15
US$5.25
+66.7%
39.9%US$8.00US$3.00US$1.316
Jul ’24US$2.78
US$4.86
+74.7%
44.6%US$8.00US$2.50US$1.107
Jun ’24US$2.91
US$4.86
+66.9%
44.6%US$8.00US$2.50US$1.257
May ’24US$2.87
US$5.39
+87.9%
39.0%US$8.00US$2.75US$1.567
Apr ’24US$2.64
US$5.39
+104.3%
39.0%US$8.00US$2.75US$1.847
Mar ’24US$4.26
US$6.69
+57.1%
23.4%US$8.50US$3.60US$2.067
Feb ’24US$6.19
US$6.75
+9.0%
21.6%US$8.50US$4.00US$1.157
Jan ’24US$4.79
US$5.45
+13.8%
23.2%US$8.00US$4.35US$1.036
Dec ’23US$5.09
US$5.45
+7.1%
23.2%US$8.00US$4.35US$0.666

Analyst Forecast: Target price is more than 20% higher than the current share price, but analysts are not within a statistically confident range of agreement.

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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2024/12/24 22:44
End of Day Share Price 2024/12/24 00:00
Earnings2024/09/30
Annual Earnings2023/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on .

Analyst Sources

Purple Innovation, Inc. is covered by 9 analysts. 8 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Curtis NagleBofA Global Research
Susan AndersonB. Riley Securities, Inc.
Jeremy HamblinCraig-Hallum Capital Group LLC