Purple Innovation Management

Management criteria checks 1/4

Purple Innovation's CEO is Rob DeMartini, appointed in Dec 2021, has a tenure of 2.92 years. total yearly compensation is $2.66M, comprised of 25.5% salary and 74.5% bonuses, including company stock and options. directly owns 0.31% of the company’s shares, worth $301.14K. The average tenure of the management team and the board of directors is 2.4 years and 1.8 years respectively.

Key information

Rob DeMartini

Chief executive officer

US$2.7m

Total compensation

CEO salary percentage	25.5%
CEO tenure	2.9yrs
CEO ownership	0.3%
Management average tenure	2.4yrs
Board average tenure	1.8yrs

Recent management updates

Recent updates

CEO Compensation Analysis

How has Rob DeMartini's remuneration changed compared to Purple Innovation's earnings?
Date	Total Compensation	Salary	Company Earnings
Jun 30 2024	n/a	n/a	-US$105m
Mar 31 2024	n/a	n/a	-US$145m
Dec 31 2023	US$3m	US$680k	-US$121m
Sep 30 2023	n/a	n/a	-US$174m
Jun 30 2023	n/a	n/a	-US$136m
Mar 31 2023	n/a	n/a	-US$105m
Dec 31 2022	US$2m	US$650k	-US$92m
Sep 30 2022	n/a	n/a	-US$42m
Jun 30 2022	n/a	n/a	-US$42m
Mar 31 2022	n/a	n/a	-US$30m
Dec 31 2021	US$445k	n/a	US$3m

Compensation vs Market: Rob's total compensation ($USD2.66M) is above average for companies of similar size in the US market ($USD655.65K).

Compensation vs Earnings: Rob's compensation has increased whilst the company is unprofitable.

CEO

Rob DeMartini (62 yo)

2.9yrs

Tenure

US$2,663,668

Compensation

Mr. Robert T. DeMartini, also known as Rob, serves as Director of Q30 Sports Science, LLC. He is Director at Purple Innovation, Inc. since December 13, 2021 and served as its Acting Chief Executive Officer...

Leadership Team

Name	Position	Tenure	Compensation	Ownership
Robert DeMartini	CEO & Director	2.9yrs	US$2.66m	0.31% $ 301.1k
Todd Vogensen	Chief Financial Officer	1.1yrs	US$600.27k	no data
Eric Haynor	Chief Operating Officer	2.4yrs	US$769.99k	0.17% $ 162.1k
Keira Krausz	Chief Marketing Officer	2yrs	US$636.20k	0.0063% $ 6.2k
John Roddy	Chief People Officer	3.1yrs	US$667.45k	0.044% $ 42.7k
George Ulrich	Vice President of Accounting & Financial Reporting	6.3yrs	no data	0.016% $ 15.4k
Tricia Thompkins	Chief Legal Officer & Secretary	1.1yrs	no data	no data
Misty Bond	Director of Communications	no data	no data	no data
Jeffrey Hutchings	Chief Innovation Officer	2.5yrs	no data	0.029% $ 28.2k
Jeffery Kerby	Chief of Owned Retail Officer	1.8yrs	no data	0.042% $ 41.4k
Tanya Sestak	Senior Director of Legal Operations	no data	no data	no data

2.4yrs

Average Tenure

56yo

Average Age

Experienced Management: PRPL's management team is considered experienced (2.4 years average tenure).

Board Members

Name	Position	Tenure	Compensation	Ownership
Robert DeMartini	CEO & Director	2.9yrs	US$2.66m	0.31% $ 301.1k
Gary DiCamillo	Lead Independent Director	2.1yrs	US$316.43k	0.15% $ 144.5k
Claudia Hollingsworth	Independent Non-Executive Director	6.8yrs	US$297.90k	0.068% $ 67.1k
Erika Serow	Independent Director	1.6yrs	US$145.71k	0.030% $ 29.0k
R. Pate	Independent Director	1.6yrs	US$153.83k	0.045% $ 44.4k
Seth Darling	Independent Director	1.6yrs	US$145.71k	0.045% $ 44.5k
Adam Gray	Non-Executive Chairman of Board	6.8yrs	US$218.76k	-56.09% $ -55.0m
Douglas Peterson	Director	1.4yrs	US$274.53k	2.99% $ 2.9m

1.8yrs

Average Tenure

63yo

Average Age

Experienced Board: PRPL's board of directors are not considered experienced ( 1.8 years average tenure), which suggests a new board.

Purple Innovation Management

Management criteria checks 1/4

Key information

Recent management updates

CEO & Director recently bought US$204k worth of stock

Purple Innovation, Inc., Annual General Meeting, Jun 11, 2024

High number of new directors

Purple Innovation, Inc. Announces Casey McGarvey Will No Longer Serve as , Chief Legal Officer

Purple Innovation, Inc. Appoints Tricia Mcdermott as Chief Legal Officer

Purple Innovation, Inc. Announces CFO Changes

Recent updates

Purple Innovation, Inc. to Report Q3, 2024 Results on Nov 04, 2024

New minor risk - Market cap size

Purple Innovation, Inc.'s (NASDAQ:PRPL) Price Is Right But Growth Is Lacking

Purple Innovation: Uncertainty Remains

Second quarter 2024 earnings released: EPS: US$0 (vs US$0.41 loss in 2Q 2023)

Purple Innovation, Inc. Revises Revenue Guidance for the Year 2024

Purple Innovation, Inc. to Report Q2, 2024 Results on Aug 05, 2024

CEO & Director recently bought US$204k worth of stock

New minor risk - Shareholder dilution

Consensus EPS estimates fall by 57%

First quarter 2024 earnings: EPS and revenues miss analyst expectations

Purple Innovation, Inc. Reiterates Revenue Guidance for the Full Year 2024

Purple Innovation, Inc. to Report Q1, 2024 Results on May 07, 2024

New minor risk - Shareholder dilution

Purple Innovation, Inc., Annual General Meeting, Jun 11, 2024

Purple Innovation: Shares Unlikely To Wake Up

Full year 2023 earnings: EPS misses analyst expectations

Purple Innovation, Inc. Provides Earnings Guidance for the Year 2024

Purple Innovation, Inc. to Report Q4, 2023 Results on Mar 12, 2024

Price target decreased by 9.8% to US$1.85

High number of new directors

Purple Innovation, Inc. Introduces Two New Pillows That Offer Deeper Sleep Through Customization and Portability

Purple Innovation, Inc. Provides Earnings Guidance for the Year 2023

Third quarter 2023 earnings released: US$0.34 loss per share (vs US$0.027 profit in 3Q 2022)

New minor risk - Market cap size

Purple Innovation, Inc. to Report Q3, 2023 Results on Nov 09, 2023

Purple Innovation, Inc. Announces Casey McGarvey Will No Longer Serve as , Chief Legal Officer

Purple Innovation, Inc. Appoints Tricia Mcdermott as Chief Legal Officer

Purple Innovation, Inc. Announces CFO Changes

New minor risk - Financial position

Second quarter 2023 earnings: EPS and revenues miss analyst expectations

Purple Innovation, Inc. Provides Revenue Guidance for the Year 2023

Consensus EPS estimates fall by 12%

Purple Innovation, Inc. to Report Q2, 2023 Results on Aug 09, 2023

Purple Innovation, Inc. Launches Two New Mobile-Controlled Adjustable Smart Bases

Chief Legal Officer & Secretary recently bought US$64k worth of stock

Chief of Owned Retail Officer recently bought US$56k worth of stock

Purple Innovation, Inc., Annual General Meeting, Jun 16, 2023

CEO & Director recently bought US$149k worth of stock

Consensus EPS estimates fall by 95%

Purple Innovation, Inc. Launches Innovative Premium and Luxe Collections Featuring Nine All-New Mattresses

Price target decreased by 9.9% to US$4.86

First quarter 2023 earnings: Revenues exceed analysts expectations while EPS lags behind

Now 22% undervalued after recent price drop

Less than half of directors are independent

Now 22% undervalued after recent price drop

Chief Operating Officer recently bought US$381k worth of stock

Full year 2022 earnings: EPS misses analyst expectations

Now 24% undervalued after recent price drop

Price target decreased by 12% to US$5.86

Price target increased by 7.1% to US$6.69

Coliseum Capital Provides Information to Shareholders of Purple Innovation

Purple Innovation, Inc. has completed a Follow-on Equity Offering in the amount of $60.3 million.

Consensus EPS estimates fall by 84%

Purple Innovation, Inc. to Report Q4, 2022 Results on Mar 16, 2023

Price target increased by 9.1% to US$6.43

Purple Innovation, Inc. Appoints Scott Kerby as Chief of Owned Retail

Purple Innovation, Inc. Appoints Scott Kerby as Chief of Owned Retail

Price target increased to US$6.21

Purple Innovation, Inc. Launches New Mattresses at the Las Vegas Market in January 2023

Price target increased to US$5.52

Consensus forecasts updated

Third quarter 2022 earnings: EPS and revenues exceed analyst expectations

Purple Innovation, Inc. Provides Earnings Guidance for the Full Year 2022

Purple Innovation, Inc. to Report Q3, 2022 Results on Nov 09, 2022

Purple Innovation, Inc. Announces Management Changes

Purple appoints Keira Krausz as chief marketing officer

Chief Legal Officer & Secretary recently bought US$86k worth of stock

Coliseum Capital Partners LP and Coliseum Capital Co-Invest III, L.P., funds managed by Coliseum Capital Management, LLC submitted a non-binding proposal to acquire the remaining 55.2% stake in Purple Innovation, Inc. (NasdaqGS:PRPL) for approximately $220 million.