Purple Innovation Management
Management criteria checks 2/4
Purple Innovation's CEO is Rob DeMartini, appointed in Dec 2021, has a tenure of 3.42 years. total yearly compensation is $1.03M, comprised of 69.2% salary and 30.8% bonuses, including company stock and options. directly owns 0.81% of the company’s shares, worth $581.98K. The average tenure of the management team and the board of directors is 3 years and 2.3 years respectively.
Key information
Rob DeMartini
Chief executive officer
US$1.0m
Total compensation
| CEO salary percentage | 69.2% |
| CEO tenure | 3.4yrs |
| CEO ownership | 0.8% |
| Management average tenure | 3yrs |
| Board average tenure | 2.3yrs |
Recent management updates
Recent updates
Purple Innovation, Inc.'s (NASDAQ:PRPL) 27% Share Price Plunge Could Signal Some Risk
Apr 13
Rejuvenate 20 And Costco Partnership Will Open New Channels
Apr 06 Product innovations and strategic partnerships are expected to drive revenue growth and expand market presence, particularly in new distribution channels.Is Purple Innovation (NASDAQ:PRPL) Using Debt In A Risky Way?
Feb 23Purple Innovation, Inc.'s (NASDAQ:PRPL) 26% Share Price Plunge Could Signal Some Risk
Feb 23Purple Innovation, Inc. (NASDAQ:PRPL) Looks Inexpensive But Perhaps Not Attractive Enough
Jan 01Purple Innovation, Inc.'s (NASDAQ:PRPL) Price Is Right But Growth Is Lacking
Oct 02Purple Innovation: Uncertainty Remains
Sep 24Purple Innovation: Shares Unlikely To Wake Up
Apr 05Purple appoints Keira Krausz as chief marketing officer
Oct 18Purple surges 28% after holder Coliseum Capital offers to buy for $4.35/share
Sep 19Purple Innovation acquires sleep and health wellness firm in all-stock deal
Sep 01CEO Compensation Analysis
| Date | Total Compensation | Salary | Company Earnings |
|---|---|---|---|
| Dec 31 2024 | US$1m | US$714k | -US$98m |
| Sep 30 2024 | n/a | n/a | -US$108m |
| Jun 30 2024 | n/a | n/a | -US$105m |
| Mar 31 2024 | n/a | n/a | -US$145m |
| Dec 31 2023 | US$3m | US$680k | -US$121m |
| Sep 30 2023 | n/a | n/a | -US$174m |
| Jun 30 2023 | n/a | n/a | -US$136m |
| Mar 31 2023 | n/a | n/a | -US$105m |
| Dec 31 2022 | US$2m | US$650k | -US$92m |
| Sep 30 2022 | n/a | n/a | -US$42m |
| Jun 30 2022 | n/a | n/a | -US$42m |
| Mar 31 2022 | n/a | n/a | -US$30m |
| Dec 31 2021 | US$445k | n/a | US$3m |
Compensation vs Market: Rob's total compensation ($USD1.03M) is above average for companies of similar size in the US market ($USD662.66K).
Compensation vs Earnings: Rob's compensation has been consistent with company performance over the past year.
CEO
Rob DeMartini (62 yo)
3.4yrs
Tenure
US$1,032,501
Compensation
Mr. Robert T. DeMartini, also known as Rob, serves as Director of Q30 Sports Science, LLC. He is Director at Purple Innovation, Inc. since December 13, 2021 and served as its Acting Chief Executive Officer...
Leadership Team
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| CEO & Director | 3.4yrs | US$1.03m | 0.81% $ 582.0k | |
| CFO & Treasurer | 1.6yrs | US$1.38m | 0.044% $ 31.7k | |
| Chief Operating Officer | 2.9yrs | US$684.36k | 0.20% $ 141.0k | |
| Vice President of Accounting & Financial Reporting | 6.8yrs | no data | 0.026% $ 18.6k | |
| Chief People Officer & Chief Human Resources Officer | 3.6yrs | US$667.45k | 0.079% $ 56.8k | |
| Chief Innovation Officer | 3yrs | no data | 0.055% $ 39.0k | |
| Chief of Owned Retail Officer | 2.3yrs | no data | 0.056% $ 40.0k | |
| Senior Director of Legal Operations | no data | no data | no data |
3.0yrs
Average Tenure
56yo
Average Age
Experienced Management: PRPL's management team is considered experienced (3 years average tenure).
Board Members
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| CEO & Director | 3.4yrs | US$1.03m | 0.81% $ 582.0k | |
| Lead Independent Director | 2.6yrs | US$266.29k | 0.15% $ 104.9k | |
| Independent Non-Executive Director | 7.3yrs | US$235.97k | 0% $ 0 | |
| Independent Director | 2.1yrs | US$175.00k | 0.029% $ 21.0k | |
| Independent Director | 2.1yrs | US$190.00k | 0.045% $ 32.2k | |
| Independent Director | 2.1yrs | US$175.00k | 0.045% $ 32.3k | |
| Non-Executive Chairman of Board | 7.3yrs | US$225.00k | 0% $ 0 | |
| Director | 1.9yrs | US$220.97k | 2.99% $ 2.1m |
2.3yrs
Average Tenure
63yo
Average Age
Experienced Board: PRPL's board of directors are not considered experienced ( 2.3 years average tenure), which suggests a new board.
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2025/05/05 10:52 |
| End of Day Share Price | 2025/05/02 00:00 |
| Earnings | 2024/12/31 |
| Annual Earnings | 2024/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
| |
| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
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Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Purple Innovation, Inc. is covered by 9 analysts. 8 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Curtis Nagle | BofA Global Research |
| Susan Anderson | B. Riley Securities, Inc. |
| Jeremy Hamblin | Craig-Hallum Capital Group LLC |