Purple Innovation Management
Management criteria checks 1/4
Purple Innovation's CEO is Rob DeMartini, appointed in Dec 2021, has a tenure of 2.92 years. total yearly compensation is $2.66M, comprised of 25.5% salary and 74.5% bonuses, including company stock and options. directly owns 0.31% of the company’s shares, worth $313.82K. The average tenure of the management team and the board of directors is 2.4 years and 1.8 years respectively.
Key information
Rob DeMartini
Chief executive officer
US$2.7m
Total compensation
| CEO salary percentage | 25.5% |
| CEO tenure | 2.9yrs |
| CEO ownership | 0.3% |
| Management average tenure | 2.4yrs |
| Board average tenure | 1.8yrs |
Recent management updates
Recent updates
Purple Innovation, Inc.'s (NASDAQ:PRPL) Price Is Right But Growth Is Lacking
Oct 02
Purple Innovation: Uncertainty Remains
Sep 24Purple Innovation: Shares Unlikely To Wake Up
Apr 05Purple appoints Keira Krausz as chief marketing officer
Oct 18Purple surges 28% after holder Coliseum Capital offers to buy for $4.35/share
Sep 19Purple Innovation acquires sleep and health wellness firm in all-stock deal
Sep 01When Should You Buy Purple Innovation, Inc. (NASDAQ:PRPL)?
Aug 21Purple Innovation falls 14% on Q2 result miss, lowers 2022 sales guidance
Aug 09Sleep Number And Purple Innovation: A Pair Trade Idea
Jun 28Is Purple Innovation (NASDAQ:PRPL) A Risky Investment?
Jun 14Purple Innovation: In For A Hard Time
May 19CEO Compensation Analysis
| Date | Total Compensation | Salary | Company Earnings |
|---|---|---|---|
| Sep 30 2024 | n/a | n/a | -US$108m |
| Jun 30 2024 | n/a | n/a | -US$105m |
| Mar 31 2024 | n/a | n/a | -US$145m |
| Dec 31 2023 | US$3m | US$680k | -US$121m |
| Sep 30 2023 | n/a | n/a | -US$174m |
| Jun 30 2023 | n/a | n/a | -US$136m |
| Mar 31 2023 | n/a | n/a | -US$105m |
| Dec 31 2022 | US$2m | US$650k | -US$92m |
| Sep 30 2022 | n/a | n/a | -US$42m |
| Jun 30 2022 | n/a | n/a | -US$42m |
| Mar 31 2022 | n/a | n/a | -US$30m |
| Dec 31 2021 | US$445k | n/a | US$3m |
Compensation vs Market: Rob's total compensation ($USD2.66M) is above average for companies of similar size in the US market ($USD647.72K).
Compensation vs Earnings: Rob's compensation has increased whilst the company is unprofitable.
CEO
Rob DeMartini (62 yo)
2.9yrs
Tenure
US$2,663,668
Compensation
Mr. Robert T. DeMartini, also known as Rob, serves as Director of Q30 Sports Science, LLC. He is Director at Purple Innovation, Inc. since December 13, 2021 and served as its Acting Chief Executive Officer...
Leadership Team
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| CEO & Director | 2.9yrs | US$2.66m | 0.31% $ 313.8k | |
| Chief Financial Officer | 1.1yrs | US$600.27k | no data | |
| Chief Operating Officer | 2.4yrs | US$769.99k | 0.17% $ 168.9k | |
| Chief Marketing Officer | 2yrs | US$636.20k | 0.0063% $ 6.5k | |
| Chief People Officer | 3.1yrs | US$667.45k | 0.044% $ 44.5k | |
| Vice President of Accounting & Financial Reporting | 6.3yrs | no data | 0.016% $ 16.0k | |
| Chief Legal Officer & Secretary | 1.1yrs | no data | no data | |
| Director of Communications | no data | no data | no data | |
| Chief Innovation Officer | 2.5yrs | no data | 0.029% $ 29.3k | |
| Chief of Owned Retail Officer | 1.8yrs | no data | 0.042% $ 43.2k | |
| Senior Director of Legal Operations | no data | no data | no data |
2.4yrs
Average Tenure
56yo
Average Age
Experienced Management: PRPL's management team is considered experienced (2.4 years average tenure).
Board Members
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| CEO & Director | 2.9yrs | US$2.66m | 0.31% $ 313.8k | |
| Lead Independent Director | 2.1yrs | US$316.43k | 0.15% $ 150.6k | |
| Independent Non-Executive Director | 6.8yrs | US$297.90k | 0.068% $ 69.9k | |
| Independent Director | 1.6yrs | US$145.71k | 0.030% $ 30.2k | |
| Independent Director | 1.6yrs | US$153.83k | 0.045% $ 46.3k | |
| Independent Director | 1.6yrs | US$145.71k | 0.045% $ 46.3k | |
| Non-Executive Chairman of Board | 6.8yrs | US$218.76k | -56.08% $ -57.3m | |
| Director | 1.4yrs | US$274.53k | 2.99% $ 3.1m |
1.8yrs
Average Tenure
63yo
Average Age
Experienced Board: PRPL's board of directors are not considered experienced ( 1.8 years average tenure), which suggests a new board.