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Harley-Davidson NYSE:HOG Stock Report

Last Price

US$32.90

Market Cap

US$4.2b

7D

-0.06%

1Y

9.7%

Updated

15 Nov, 2024

Data

Company Financials +

HOG Stock Overview

Manufactures and sells motorcycles in the United States and internationally. More details

HOG fundamental analysis
Snowflake Score
Valuation3/6
Future Growth0/6
Past Performance2/6
Financial Health4/6
Dividends3/6

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US$37.61
FV
12.5% undervalued intrinsic discount
-6.11%
Revenue growth p.a.
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2 days ago author updated this narrative

Harley-Davidson, Inc. Competitors

Price History & Performance

Summary of all time highs, changes and price drops for Harley-Davidson
Historical stock prices
Current Share PriceUS$32.90
52 Week HighUS$44.16
52 Week LowUS$29.67
Beta1.48
11 Month Change-9.89%
3 Month Change-9.89%
1 Year Change9.67%
33 Year Change-12.01%
5 Year Change-9.79%
Change since IPO9,470.91%

Recent News & Updates

Calculating The Intrinsic Value Of Harley-Davidson, Inc. (NYSE:HOG)

Nov 08
Calculating The Intrinsic Value Of Harley-Davidson, Inc. (NYSE:HOG)

Harley-Davidson (NYSE:HOG) Has More To Do To Multiply In Value Going Forward

Oct 24
Harley-Davidson (NYSE:HOG) Has More To Do To Multiply In Value Going Forward

Recent updates

Calculating The Intrinsic Value Of Harley-Davidson, Inc. (NYSE:HOG)

Nov 08
Calculating The Intrinsic Value Of Harley-Davidson, Inc. (NYSE:HOG)

Harley-Davidson (NYSE:HOG) Has More To Do To Multiply In Value Going Forward

Oct 24
Harley-Davidson (NYSE:HOG) Has More To Do To Multiply In Value Going Forward

These 4 Measures Indicate That Harley-Davidson (NYSE:HOG) Is Using Debt Extensively

Oct 08
These 4 Measures Indicate That Harley-Davidson (NYSE:HOG) Is Using Debt Extensively

Harley-Davidson (NYSE:HOG) Has Announced A Dividend Of $0.1725

Sep 08
Harley-Davidson (NYSE:HOG) Has Announced A Dividend Of $0.1725

Buyback Monster Harley-Davidson Not Appealing Despite New Huge Repurchase Program

Sep 06

At US$35.41, Is Harley-Davidson, Inc. (NYSE:HOG) Worth Looking At Closely?

Aug 11
At US$35.41, Is Harley-Davidson, Inc. (NYSE:HOG) Worth Looking At Closely?

Is There An Opportunity With Harley-Davidson, Inc.'s (NYSE:HOG) 45% Undervaluation?

Jul 17
Is There An Opportunity With Harley-Davidson, Inc.'s (NYSE:HOG) 45% Undervaluation?

Harley-Davidson: Time To Buy The Dip? (Rating Upgrade)

Jun 24

Harley-Davidson (NYSE:HOG) Takes On Some Risk With Its Use Of Debt

Jun 16
Harley-Davidson (NYSE:HOG) Takes On Some Risk With Its Use Of Debt

Investors Met With Slowing Returns on Capital At Harley-Davidson (NYSE:HOG)

May 30
Investors Met With Slowing Returns on Capital At Harley-Davidson (NYSE:HOG)

Harley-Davidson: The Earnings Plunge Is A Chance To Buy This American Legend For Pig Feed

Apr 26

Is It Too Late To Consider Buying Harley-Davidson, Inc. (NYSE:HOG)?

Apr 24
Is It Too Late To Consider Buying Harley-Davidson, Inc. (NYSE:HOG)?

Benign Growth For Harley-Davidson, Inc. (NYSE:HOG) Underpins Its Share Price

Apr 09
Benign Growth For Harley-Davidson, Inc. (NYSE:HOG) Underpins Its Share Price

Harley-Davidson's (NYSE:HOG) Upcoming Dividend Will Be Larger Than Last Year's

Feb 22
Harley-Davidson's (NYSE:HOG) Upcoming Dividend Will Be Larger Than Last Year's

Harley-Davidson Stock: This Hog Has Stalled

Feb 08

Is Harley-Davidson (NYSE:HOG) Using Too Much Debt?

Jan 29
Is Harley-Davidson (NYSE:HOG) Using Too Much Debt?

Is Harley-Davidson, Inc. (NYSE:HOG) Potentially Undervalued?

Jan 15
Is Harley-Davidson, Inc. (NYSE:HOG) Potentially Undervalued?

Harley-Davidson, Inc.'s (NYSE:HOG) Price Is Right But Growth Is Lacking

Jan 01
Harley-Davidson, Inc.'s (NYSE:HOG) Price Is Right But Growth Is Lacking

Harley-Davidson: Revving Up For Profitability On The Road Ahead

Dec 08

Here's What's Concerning About Harley-Davidson's (NYSE:HOG) Returns On Capital

Nov 13
Here's What's Concerning About Harley-Davidson's (NYSE:HOG) Returns On Capital

Harley-Davidson Appears To Be A Value Trap

Oct 17

These 4 Measures Indicate That Harley-Davidson (NYSE:HOG) Is Using Debt Extensively

Oct 17
These 4 Measures Indicate That Harley-Davidson (NYSE:HOG) Is Using Debt Extensively

What Does Harley-Davidson, Inc.'s (NYSE:HOG) Share Price Indicate?

Oct 05
What Does Harley-Davidson, Inc.'s (NYSE:HOG) Share Price Indicate?

Estimating The Intrinsic Value Of Harley-Davidson, Inc. (NYSE:HOG)

Sep 22
Estimating The Intrinsic Value Of Harley-Davidson, Inc. (NYSE:HOG)

Harley-Davidson (NYSE:HOG) Will Pay A Dividend Of $0.165

Sep 08
Harley-Davidson (NYSE:HOG) Will Pay A Dividend Of $0.165

Buy Harley If You Want To Ride With The Big Boys

Aug 14

Do Harley-Davidson's (NYSE:HOG) Earnings Warrant Your Attention?

Aug 05
Do Harley-Davidson's (NYSE:HOG) Earnings Warrant Your Attention?

Harley-Davidson (NYSE:HOG) Seems To Use Debt Quite Sensibly

Jul 14
Harley-Davidson (NYSE:HOG) Seems To Use Debt Quite Sensibly

Harley-Davidson: Celebrating 120 Years Of Business But Little Growth Ahead

Jul 12

What Does Harley-Davidson, Inc.'s (NYSE:HOG) Share Price Indicate?

Jul 03
What Does Harley-Davidson, Inc.'s (NYSE:HOG) Share Price Indicate?

Calculating The Intrinsic Value Of Harley-Davidson, Inc. (NYSE:HOG)

Jun 20
Calculating The Intrinsic Value Of Harley-Davidson, Inc. (NYSE:HOG)

Returns At Harley-Davidson (NYSE:HOG) Appear To Be Weighed Down

Jun 09
Returns At Harley-Davidson (NYSE:HOG) Appear To Be Weighed Down

Harley-Davidson (NYSE:HOG) Is Due To Pay A Dividend Of $0.165

May 22
Harley-Davidson (NYSE:HOG) Is Due To Pay A Dividend Of $0.165

Is Harley-Davidson (NYSE:HOG) A Risky Investment?

Mar 31
Is Harley-Davidson (NYSE:HOG) A Risky Investment?

Harley-Davidson, Inc. (NYSE:HOG) Shares Could Be 24% Below Their Intrinsic Value Estimate

Mar 19
Harley-Davidson, Inc. (NYSE:HOG) Shares Could Be 24% Below Their Intrinsic Value Estimate

Slowing Rates Of Return At Harley-Davidson (NYSE:HOG) Leave Little Room For Excitement

Mar 07
Slowing Rates Of Return At Harley-Davidson (NYSE:HOG) Leave Little Room For Excitement

What Does Harley-Davidson, Inc.'s (NYSE:HOG) Share Price Indicate?

Feb 23
What Does Harley-Davidson, Inc.'s (NYSE:HOG) Share Price Indicate?

Harley-Davidson raises quarterly dividend by 4.8% to $0.165/share

Feb 17

Shareholder Returns

HOGUS AutoUS Market
7D-0.06%-0.7%-2.2%
1Y9.7%27.5%30.1%

Return vs Industry: HOG underperformed the US Auto industry which returned 25.7% over the past year.

Return vs Market: HOG underperformed the US Market which returned 32.3% over the past year.

Price Volatility

Is HOG's price volatile compared to industry and market?
HOG volatility
HOG Average Weekly Movement5.0%
Auto Industry Average Movement11.5%
Market Average Movement6.2%
10% most volatile stocks in US Market15.6%
10% least volatile stocks in US Market3.1%

Stable Share Price: HOG has not had significant price volatility in the past 3 months compared to the US market.

Volatility Over Time: HOG's weekly volatility (5%) has been stable over the past year.

About the Company

FoundedEmployeesCEOWebsite
19036,400Jochen Zeitzwww.harley-davidson.com

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services.

Harley-Davidson, Inc. Fundamentals Summary

How do Harley-Davidson's earnings and revenue compare to its market cap?
HOG fundamental statistics
Market capUS$4.16b
Earnings (TTM)US$598.06m
Revenue (TTM)US$5.55b

7.0x

P/E Ratio

0.8x

P/S Ratio

Earnings & Revenue

Key profitability statistics from the latest earnings report (TTM)
HOG income statement (TTM)
RevenueUS$5.55b
Cost of RevenueUS$3.20b
Gross ProfitUS$1.58b
Other ExpensesUS$979.56m
EarningsUS$598.06m

Last Reported Earnings

Sep 30, 2024

Next Earnings Date

n/a

Earnings per share (EPS)4.70
Gross Margin28.41%
Net Profit Margin10.77%
Debt/Equity Ratio227.8%

How did HOG perform over the long term?

See historical performance and comparison

Dividends

2.1%

Current Dividend Yield

15%

Payout Ratio