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Björn Borg OM:BORG Stock Report

Last Price

SEK 54.00

Market Cap

SEK 1.4b

7D

0.9%

1Y

8.0%

Updated

11 Mar, 2025

Data

Company Financials +

Björn Borg AB (publ)

OM:BORG Stock Report

Market Cap: SEK 1.4b

BORG Stock Overview

Engages in the design, development, production, wholesale, and retail of underwear, sports apparel, footwear, bags, eyewear, and fragrances under the Björn Borg brand. More details

BORG fundamental analysis
Snowflake Score
Valuation3/6
Future Growth4/6
Past Performance3/6
Financial Health6/6
Dividends3/6

Rewards

Trading at 33.6% below our estimate of its fair value

Earnings are forecast to grow 10.77% per year

Analysts in good agreement that stock price will rise by 22.2%

Risk Analysis

Unstable dividend track record


Community vs My Fair Value

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Björn Borg AB (publ) Competitors

New Wave Group

OM:NEWA B

SEK 13.3b

Nilörngruppen

OM:NIL B

SEK 729.7m

Profoto Holding

OM:PRFO

SEK 1.6b

Embellence Group

OM:EMBELL

SEK 835.6m

Price History & Performance

Summary of share price highs, lows and changes for Björn Borg
Historical stock prices
Current Share PriceSEK 54.00
52 Week HighSEK 67.00
52 Week LowSEK 47.20
Beta1.68
1 Month Change-4.36%
3 Month Change3.95%
1 Year Change8.00%
3 Year Change15.38%
5 Year Change324.53%
Change since IPO1,209.09%

Recent News & Updates

Björn Borg AB (publ) Just Missed Earnings And Its Revenue Numbers Were Weaker Than Expected

Nov 19
Björn Borg AB (publ) Just Missed Earnings And Its Revenue Numbers Were Weaker Than Expected

Björn Borg AB (publ) Beat Revenue Forecasts By 19%: Here's What Analysts Are Forecasting Next

Aug 21
Björn Borg AB (publ) Beat Revenue Forecasts By 19%: Here's What Analysts Are Forecasting Next

Recent updates

Björn Borg AB (publ) Just Missed Earnings And Its Revenue Numbers Were Weaker Than Expected

Nov 19
Björn Borg AB (publ) Just Missed Earnings And Its Revenue Numbers Were Weaker Than Expected

Björn Borg AB (publ) Beat Revenue Forecasts By 19%: Here's What Analysts Are Forecasting Next

Aug 21
Björn Borg AB (publ) Beat Revenue Forecasts By 19%: Here's What Analysts Are Forecasting Next

Does Björn Borg (STO:BORG) Have A Healthy Balance Sheet?

Jun 01
Does Björn Borg (STO:BORG) Have A Healthy Balance Sheet?

Investors Appear Satisfied With Björn Borg AB (publ)'s (STO:BORG) Prospects As Shares Rocket 32%

Jun 01
Investors Appear Satisfied With Björn Borg AB (publ)'s (STO:BORG) Prospects As Shares Rocket 32%

Is Björn Borg (STO:BORG) A Risky Investment?

Aug 22
Is Björn Borg (STO:BORG) A Risky Investment?

Here's What To Make Of Björn Borg's (STO:BORG) Decelerating Rates Of Return

Feb 24
Here's What To Make Of Björn Borg's (STO:BORG) Decelerating Rates Of Return

Björn Borg (STO:BORG) Seems To Use Debt Rather Sparingly

Sep 20
Björn Borg (STO:BORG) Seems To Use Debt Rather Sparingly

Returns On Capital Are Showing Encouraging Signs At Björn Borg (STO:BORG)

Aug 21
Returns On Capital Are Showing Encouraging Signs At Björn Borg (STO:BORG)

These 4 Measures Indicate That Björn Borg (STO:BORG) Is Using Debt Safely

Jun 03
These 4 Measures Indicate That Björn Borg (STO:BORG) Is Using Debt Safely

Is Now The Time To Put Björn Borg (STO:BORG) On Your Watchlist?

Mar 17
Is Now The Time To Put Björn Borg (STO:BORG) On Your Watchlist?

Should You Think About Buying Björn Borg AB (publ) (STO:BORG) Now?

Dec 13
Should You Think About Buying Björn Borg AB (publ) (STO:BORG) Now?

We Think Björn Borg (STO:BORG) Can Stay On Top Of Its Debt

Nov 20
We Think Björn Borg (STO:BORG) Can Stay On Top Of Its Debt

Does Björn Borg (STO:BORG) Have A Healthy Balance Sheet?

Jul 17
Does Björn Borg (STO:BORG) Have A Healthy Balance Sheet?

Returns On Capital At Björn Borg (STO:BORG) Paint A Concerning Picture

Jun 09
Returns On Capital At Björn Borg (STO:BORG) Paint A Concerning Picture

Consider This Before Buying Björn Borg AB (publ) (STO:BORG) For The 6.5% Dividend

May 04
Consider This Before Buying Björn Borg AB (publ) (STO:BORG) For The 6.5% Dividend

Should You Think About Buying Björn Borg AB (publ) (STO:BORG) Now?

Apr 20
Should You Think About Buying Björn Borg AB (publ) (STO:BORG) Now?

Does Björn Borg (STO:BORG) Have A Healthy Balance Sheet?

Apr 05
Does Björn Borg (STO:BORG) Have A Healthy Balance Sheet?

Does Björn Borg AB (publ)'s (STO:BORG) Weak Fundamentals Mean A Downturn In Its Stock Should Be Expected?

Mar 21
Does Björn Borg AB (publ)'s (STO:BORG) Weak Fundamentals Mean A Downturn In Its Stock Should Be Expected?

Is Björn Borg (STO:BORG) Using Capital Effectively?

Mar 06
Is Björn Borg (STO:BORG) Using Capital Effectively?

Reflecting on Björn Borg's (STO:BORG) Share Price Returns Over The Last Five Years

Feb 19
Reflecting on Björn Borg's (STO:BORG) Share Price Returns Over The Last Five Years

Should You Use Björn Borg's (STO:BORG) Statutory Earnings To Analyse It?

Jan 24
Should You Use Björn Borg's (STO:BORG) Statutory Earnings To Analyse It?

Should You Think About Buying Björn Borg AB (publ) (STO:BORG) Now?

Jan 03
Should You Think About Buying Björn Borg AB (publ) (STO:BORG) Now?

Björn Borg (STO:BORG) Share Prices Have Dropped 41% In The Last Three Years

Nov 21
Björn Borg (STO:BORG) Share Prices Have Dropped 41% In The Last Three Years

Shareholder Returns

BORGSE LuxurySE Market
7D0.9%-7.4%-1.5%
1Y8.0%-15.4%3.3%

Return vs Industry: BORG exceeded the Swedish Luxury industry which returned -13.5% over the past year.

Return vs Market: BORG matched the Swedish Market which returned 7.1% over the past year.

Price Volatility

Is BORG's price volatile compared to industry and market?
BORG volatility
BORG Average Weekly Movement3.8%
Luxury Industry Average Movement4.3%
Market Average Movement6.0%
10% most volatile stocks in SE Market13.1%
10% least volatile stocks in SE Market3.4%

Stable Share Price: BORG has not had significant price volatility in the past 3 months compared to the Swedish market.

Volatility Over Time: BORG's weekly volatility (4%) has been stable over the past year.

About the Company

FoundedEmployeesCEOWebsite
1984152Henrik Bungewww.bjornborg.com

Björn Borg AB (publ), together with its subsidiaries, engages in the design, development, production, wholesale, and retail of underwear, sports apparel, footwear, bags, eyewear, and fragrances under the Björn Borg brand. The company operates through Wholesale, Own E-Commerce, Own Stores, Distributor, and Licensing segments. It offers underwear, sleepwear, socks, clothing collections, and sports products for men, women, and children/juniors through independent retailers, apparel and sporting goods chains, department and Björn Borg stores, and e-commerce sites.

Björn Borg AB (publ) Fundamentals Summary

How do Björn Borg's earnings and revenue compare to its market cap?
BORG fundamental statistics
Market capSEK 1.36b
Earnings (TTM)SEK 72.67m
Revenue (TTM)SEK 989.70m

18.7x

P/E Ratio

1.4x

P/S Ratio

Is BORG overvalued?

See Fair Value and valuation analysis

Earnings & Revenue

Key profitability statistics from the latest earnings report (TTM)
BORG income statement (TTM)
RevenueSEK 989.70m
Cost of RevenueSEK 469.05m
Gross ProfitSEK 520.65m
Other ExpensesSEK 447.98m
EarningsSEK 72.67m

Last Reported Earnings

Dec 31, 2024

Next Earnings Date

Apr 24, 2025

Earnings per share (EPS)2.89
Gross Margin52.61%
Net Profit Margin7.34%
Debt/Equity Ratio4.9%

How did BORG perform over the long term?

See historical performance and comparison

Dividends

5.6%

Current Dividend Yield

n/a

Payout Ratio

Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2025/03/11 07:14
End of Day Share Price 2025/03/11 00:00
Earnings2024/12/31
Annual Earnings2024/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Björn Borg AB (publ) is covered by 7 analysts. 3 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Hjalmar JernstromCarnegie Commissioned Research
Niklas EkmanCarnegie Investment Bank AB
Bile DaarDanske Bank