Profoto Holding (PRFO) Stock Overview
Provides lighting equipment for professional photographers, cinematographers, and studios in Sweden and internationally. More details
| Snowflake Score | |
|---|---|
| Valuation | 1/6 |
| Future Growth | 4/6 |
| Past Performance | 1/6 |
| Financial Health | 3/6 |
| Dividends | 0/6 |
PRFO Community Fair Values
Create NarrativeSee what 11 others think this stock is worth. Follow their fair value or set your own to get alerts.
Profoto Holding AB (publ) Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | SEK 10.00 |
| 52 Week High | SEK 44.00 |
| 52 Week Low | SEK 8.30 |
| Beta | 0.26 |
| 1 Month Change | 10.62% |
| 3 Month Change | -45.95% |
| 1 Year Change | -74.36% |
| 3 Year Change | -88.83% |
| 5 Year Change | n/a |
| Change since IPO | -88.10% |
Recent News & Updates
Risks Still Elevated At These Prices As Profoto Holding AB (publ) (STO:PRFO) Shares Dive 25%
Nov 16
We Think You Can Look Beyond Profoto Holding's (STO:PRFO) Lackluster Earnings
Oct 31Recent updates
Risks Still Elevated At These Prices As Profoto Holding AB (publ) (STO:PRFO) Shares Dive 25%
Nov 16We Think You Can Look Beyond Profoto Holding's (STO:PRFO) Lackluster Earnings
Oct 31There Is A Reason Profoto Holding AB (publ)'s (STO:PRFO) Price Is Undemanding
Sep 25It Looks Like Profoto Holding AB (publ)'s (STO:PRFO) CEO May Expect Their Salary To Be Put Under The Microscope
May 01The Market Doesn't Like What It Sees From Profoto Holding AB (publ)'s (STO:PRFO) Earnings Yet As Shares Tumble 32%
Apr 29Profoto Holding's (STO:PRFO) Dividend Will Be Reduced To SEK1.00
Mar 14Profoto Holding's (STO:PRFO) Shareholders Will Receive A Smaller Dividend Than Last Year
Feb 28Profoto Holding to Launch New Products and Aim for Growth in Lighting and Imaging, but will growth come?
-35 mSEK free cash flow;
Entering Cinema Lighting Market And Adapting To AI Will Expand Future Opportunities
Strategic product launches and expansion into cinema lighting could drive revenue by significantly broadening the market reach.Profoto Holding's (STO:PRFO) Anemic Earnings Might Be Worse Than You Think
Feb 20Profoto Holding (STO:PRFO) Seems To Use Debt Quite Sensibly
Dec 31Insufficient Growth At Profoto Holding AB (publ) (STO:PRFO) Hampers Share Price
Nov 30We Think Profoto Holding (STO:PRFO) Can Stay On Top Of Its Debt
Jul 31Profoto Holding's (STO:PRFO) Problems Go Beyond Weak Profit
May 21Profoto Holding (STO:PRFO) Is Paying Out Less In Dividends Than Last Year
May 09Profoto Holding (STO:PRFO) Is Paying Out Less In Dividends Than Last Year
Apr 25Profoto Holding (STO:PRFO) Has Announced That Its Dividend Will Be Reduced To SEK3.75
Apr 10Profoto Holding's (STO:PRFO) Shareholders Will Receive A Smaller Dividend Than Last Year
Feb 11Profoto Holding (STO:PRFO) Has A Rock Solid Balance Sheet
Jan 24Slowing Rates Of Return At Profoto Holding (STO:PRFO) Leave Little Room For Excitement
Dec 19Profoto Holding (STO:PRFO) Has Announced That It Will Be Increasing Its Dividend To SEK4.00
May 07Shareholder Returns
| PRFO | SE Consumer Durables | SE Market | |
|---|---|---|---|
| 7D | 0% | 1.4% | 1.2% |
| 1Y | -74.4% | -17.0% | 7.4% |
Return vs Industry: PRFO underperformed the Swedish Consumer Durables industry which returned -17.3% over the past year.
Return vs Market: PRFO underperformed the Swedish Market which returned 7.2% over the past year.
Price Volatility
| PRFO volatility | |
|---|---|
| PRFO Average Weekly Movement | 9.5% |
| Consumer Durables Industry Average Movement | 4.7% |
| Market Average Movement | 5.6% |
| 10% most volatile stocks in SE Market | 11.5% |
| 10% least volatile stocks in SE Market | 3.0% |
Stable Share Price: PRFO's share price has been volatile over the past 3 months compared to the Swedish market.
Volatility Over Time: PRFO's weekly volatility (10%) has been stable over the past year, but is still higher than 75% of Swedish stocks.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 1968 | 120 | Anders Hedebark | www.profoto.com |
Profoto Holding AB (publ) provides lighting equipment for professional photographers, cinematographers, and studios in Sweden and internationally. The company offers lighting equipment for photography, including on and off camera flashes, monolights, studiopacks, and for smart phones; and light modifiers, which include softboxes, umbrellas, beauty dishes, reflectors, grids, gels, barndoors, collapsible reflectors, snoots, adapters, special effect tools, and accessories for light shaping tools. It also provides air remotes; accessories, which include bags and cases, batteries and chargers, cables, consumables, and stands; and studio solutions, including automated studio, creative automation, and light shaping studio solutions, as well as mannequins.
Profoto Holding AB (publ) Fundamentals Summary
| PRFO fundamental statistics | |
|---|---|
| Market cap | SEK 400.00m |
| Earnings (TTM) | SEK 13.00m |
| Revenue (TTM) | SEK 655.00m |
Is PRFO overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| PRFO income statement (TTM) | |
|---|---|
| Revenue | SEK 655.00m |
| Cost of Revenue | SEK 113.00m |
| Gross Profit | SEK 542.00m |
| Other Expenses | SEK 529.00m |
| Earnings | SEK 13.00m |
Last Reported Earnings
Sep 30, 2025
Next Earnings Date
Feb 11, 2026
| Earnings per share (EPS) | 0.33 |
| Gross Margin | 82.75% |
| Net Profit Margin | 1.98% |
| Debt/Equity Ratio | 69.6% |
How did PRFO perform over the long term?
See historical performance and comparisonCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2025/12/23 18:18 |
| End of Day Share Price | 2025/12/23 00:00 |
| Earnings | 2025/09/30 |
| Annual Earnings | 2024/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Profoto Holding AB (publ) is covered by 1 analysts. 1 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Amar Galijasevic | DNB Carnegie |