Profoto Holding (PRFO) Stock Overview
Provides products and software solutions for content creators, large studios, and cinema in Sweden and internationally. More details
| Snowflake Score | |
|---|---|
| Valuation | 4/6 |
| Future Growth | 4/6 |
| Past Performance | 0/6 |
| Financial Health | 4/6 |
| Dividends | 0/6 |
PRFO Community Fair Values
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Analyst Price Targets
Top Community Narratives
SEK 55.46
FV
83.4% undervalued intrinsic discount4.70%
Revenue growth p.a.
53
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Profoto Holding AB (publ) Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | SEK 9.20 |
| 52 Week High | SEK 24.70 |
| 52 Week Low | SEK 7.02 |
| Beta | 0.33 |
| 1 Month Change | 6.24% |
| 3 Month Change | 15.00% |
| 1 Year Change | -60.85% |
| 3 Year Change | -88.78% |
| 5 Year Change | -88.50% |
| Change since IPO | -89.05% |
Recent News & Updates
Narrative Update • Jun 17
PRFO: Steady Earnings Outlook And Higher P/E Multiple Will Support Upside Potential
Analysts have made a marginal adjustment to their price target for Profoto Holding, reflecting small updates to the discount rate, revenue growth assumptions, and profit margin forecasts, while keeping fair value and expected future P/E broadly unchanged in SEK terms. What’s in the News for Profoto Holding No recent company specific news items for Profoto Holding have been provided in the supplied sources.Narrative Update • Jun 03
PRFO: Steady Earnings Outlook And Higher P/E Multiple Will Support Upside Potential
Analysts have kept their SEK fair value estimate for Profoto Holding steady, but now see the stock trading on a slightly higher forward P/E multiple. This reflects updated views on the company’s risk profile and earnings power, without any change to the SEK price target level.Narrative Update • May 19
PRFO: Updated Risk And Earnings Assumptions Will Support Balanced Return Potential
Analysts have maintained their SEK price target on Profoto Holding at SEK10.0, with the decision grounded in updated assumptions for discount rate, revenue growth, profit margin, and future P/E that they see as better reflecting the company’s current risk and earnings profile. Valuation Changes Fair Value: SEK10.0 per share is unchanged, so the updated assumptions still point to the same central valuation level.Narrative Update • Apr 25
PRFO: Higher Growth Assumptions And Modest Margin Shift Will Support Upside
Analysts have lowered their price target on Profoto Holding from SEK 12.00 to SEK 10.00, citing updated assumptions for fair value, discount rate, revenue growth, profit margin, and future P/E. Valuation Changes Fair Value: Reduced from SEK 12.00 to SEK 10.00, indicating a lower assessed equity value per share.Recent updates
Narrative Update • Jun 17
PRFO: Steady Earnings Outlook And Higher P/E Multiple Will Support Upside Potential
Analysts have made a marginal adjustment to their price target for Profoto Holding, reflecting small updates to the discount rate, revenue growth assumptions, and profit margin forecasts, while keeping fair value and expected future P/E broadly unchanged in SEK terms. What’s in the News for Profoto Holding No recent company specific news items for Profoto Holding have been provided in the supplied sources.Narrative Update • Jun 03
PRFO: Steady Earnings Outlook And Higher P/E Multiple Will Support Upside Potential
Analysts have kept their SEK fair value estimate for Profoto Holding steady, but now see the stock trading on a slightly higher forward P/E multiple. This reflects updated views on the company’s risk profile and earnings power, without any change to the SEK price target level.Narrative Update • May 19
PRFO: Updated Risk And Earnings Assumptions Will Support Balanced Return Potential
Analysts have maintained their SEK price target on Profoto Holding at SEK10.0, with the decision grounded in updated assumptions for discount rate, revenue growth, profit margin, and future P/E that they see as better reflecting the company’s current risk and earnings profile. Valuation Changes Fair Value: SEK10.0 per share is unchanged, so the updated assumptions still point to the same central valuation level.Narrative Update • Apr 25
PRFO: Higher Growth Assumptions And Modest Margin Shift Will Support Upside
Analysts have lowered their price target on Profoto Holding from SEK 12.00 to SEK 10.00, citing updated assumptions for fair value, discount rate, revenue growth, profit margin, and future P/E. Valuation Changes Fair Value: Reduced from SEK 12.00 to SEK 10.00, indicating a lower assessed equity value per share.Narrative Update • Apr 10
PRFO: Stable Assumptions And Steady Discount Rate Will Support Upside
Analysts have maintained their SEK 12.0 price target for Profoto Holding, citing only small adjustments to the discount rate, revenue growth outlook, profit margin assumptions and future P/E as reasons to keep rather than change their valuation view. Valuation Changes Fair Value: SEK 12.0 per share remains unchanged, with no revision to the stated target level.Narrative Update • Mar 26
PRFO: Index Addition And Stable Assumptions Will Support Future Upside
Analysts have maintained their SEK 12.0 price target for Profoto Holding, citing only minor adjustments to the discount rate, revenue growth, profit margin and future P/E assumptions, rather than any change in their overall view of the shares. What's in the News Profoto Holding AB (publ) has been added to the OMX Nordic Small Cap Index, highlighting its inclusion in a key regional small cap benchmark (Key Developments).Narrative Update • Mar 11
PRFO: Index Inclusion Will Support Future Upside With Stable Outlook
Analysts have kept their SEK 12.00 price target for Profoto Holding unchanged, pointing to only marginal tweaks in inputs such as the discount rate and assumed future P/E. They view these as fine tuning rather than a shift in the core outlook.Narrative Update • Feb 24
PRFO: Index Inclusion Will Support Future Upside Despite Margin Headwinds
Analysts have maintained their SEK 12.0 price target for Profoto Holding. Slightly lower discount rate assumptions, adjusted revenue growth expectations, and a higher future P/E multiple are offset by a reduced profit margin outlook.Analysis Article • Feb 11
Profoto Holding (STO:PRFO) Takes On Some Risk With Its Use Of Debt
Some say volatility, rather than debt, is the best way to think about risk as an investor, but Warren Buffett famously...Narrative Update • Feb 10
PRFO: Index Inclusion Will Support Future Upside Despite Lower Fair Value Estimate
Analysts have reduced their fair value estimate for Profoto Holding from SEK 16.00 to SEK 12.00, citing updates to assumptions around revenue growth, profit margins and the future P/E multiple. What's in the News Profoto Holding AB (publ) has been added to the OMX Nordic Small Cap Index, which may increase the stock's visibility among index tracking funds and benchmark focused investors (Key Developments).Narrative Update • Jan 27
PRFO: Index Addition And Steady Assumptions Will Support Future Upside Potential
Analysts have kept their price target for Profoto Holding steady at €16.00, citing largely unchanged assumptions on growth, profitability and future P/E expectations. What's in the News Profoto Holding AB (publ) has been added to the OMX Nordic Small Cap Index, highlighting its inclusion in a tracked regional small cap benchmark (Key Developments).Narrative Update • Jan 12
PRFO: Index Inclusion And Stable Assumptions Will Support Future Upside Potential
Analysts have kept their fair value estimate for Profoto Holding steady at €16.00. Only marginal tweaks to the discount rate, revenue growth, profit margin and future P/E assumptions informed this unchanged price target.Narrative Update • Dec 24
PRFO: Modest Discount Rate Shift Will Support Future Upside Potential
Analysts have modestly raised their 12 month price target on Profoto Holding by SEK 0.00 to reflect slightly higher modeled discount rates and future valuation multiples, while keeping fair value estimates broadly unchanged. Valuation Changes Fair Value Estimate remains unchanged at SEK 16.0 per share, indicating no material revision to the intrinsic valuation.Narrative Update • Dec 10
PRFO: Leadership Stability Will Support Future Upside At Current Levels
Analysts have maintained their SEK 16.00 price target for Profoto Holding, citing only marginal tweaks to discount rate, revenue growth and profitability assumptions that leave their valuation framework essentially unchanged. What's in the News Profoto Holding AB (publ) appointed Linus Marmstedt as permanent CFO after a year as acting CFO, effective immediately (Key Developments) Marmstedt will remain part of Group Management, signaling continuity in the company’s financial leadership (Key Developments) The new CFO brings extensive experience from senior finance roles at Swedish listed companies, including Wall to Wall Group on Nasdaq Stockholm Main Market (Key Developments) Valuation Changes Fair Value: Unchanged at SEK 16.00 per share, indicating no revision to the core valuation outcome.Narrative Update • Nov 26
PRFO: Leadership Continuity And Marginal Discount Rate Shift Will Support Bullish Momentum
Analysts have maintained their price target for Profoto Holding at €16.00, citing unchanged forecasts and stable underlying financial assumptions. What's in the News Profoto Holding has appointed Linus Marmstedt as Chief Financial Officer following his service as acting CFO during the past year (Key Developments).Analysis Article • Nov 16
Risks Still Elevated At These Prices As Profoto Holding AB (publ) (STO:PRFO) Shares Dive 25%
Unfortunately for some shareholders, the Profoto Holding AB (publ) ( STO:PRFO ) share price has dived 25% in the last...Narrative Update • Nov 09
PRFO: Discount Rate Adjustment And Leadership Stability Will Reinforce Bullish Outlook
Narrative Update on Profoto Holding Analyst Price Target Analysts have maintained their fair value estimate for Profoto Holding at €16.00 per share. They cite minimal changes in core model assumptions, with a slightly higher discount rate and stable profit margin projections.Analysis Article • Oct 31
We Think You Can Look Beyond Profoto Holding's (STO:PRFO) Lackluster Earnings
Profoto Holding AB (publ)'s ( STO:PRFO ) earnings announcement last week didn't impress shareholders. Despite the soft...Narrative Update • Oct 26
Revenue And Margin Trends Will Shape Expansion Into Video And Cinema Markets
Analysts have revised Profoto Holding's fair value target downwards from SEK 30.00 to SEK 16.00. They cite a slower projected revenue growth rate and a higher discount rate as the primary factors behind the update.Analysis Article • Sep 25
There Is A Reason Profoto Holding AB (publ)'s (STO:PRFO) Price Is Undemanding
Profoto Holding AB (publ)'s ( STO:PRFO ) price-to-earnings (or "P/E") ratio of 8.3x might make it look like a strong...Narrative Update • Aug 21
Professional LED Expansion Will Open Video And Cinema Markets
The significant downward revision in Profoto Holding's price target reflects lower expected revenue growth and a reduced future P/E multiple, resulting in a fair value decrease from SEK36.50 to SEK30.00. What's in the News Profoto introduced the B20 and B30 flashes, offering faster performance, more powerful bi-color LEDs, and enhanced durability, replacing and surpassing the successful B10 range.Analysis Article • May 01
It Looks Like Profoto Holding AB (publ)'s (STO:PRFO) CEO May Expect Their Salary To Be Put Under The Microscope
Key Insights Profoto Holding will host its Annual General Meeting on 7th of May Total pay for CEO Anders Hedebark...Analysis Article • Apr 29
The Market Doesn't Like What It Sees From Profoto Holding AB (publ)'s (STO:PRFO) Earnings Yet As Shares Tumble 32%
The Profoto Holding AB (publ) ( STO:PRFO ) share price has fared very poorly over the last month, falling by a...Analysis Article • Mar 14
Profoto Holding's (STO:PRFO) Dividend Will Be Reduced To SEK1.00
Profoto Holding AB (publ) ( STO:PRFO ) has announced that on 16th of May, it will be paying a dividend ofSEK1.00, which...Analysis Article • Feb 28
Profoto Holding's (STO:PRFO) Shareholders Will Receive A Smaller Dividend Than Last Year
Profoto Holding AB (publ) ( STO:PRFO ) has announced that on 16th of May, it will be paying a dividend ofSEK1.00, which...New Narrative • Feb 22
Profoto Holding to Launch New Products and Aim for Growth in Lighting and Imaging, but will growth come?
-35 mSEK free cash flow;
New Narrative • Feb 21
Entering Cinema Lighting Market And Adapting To AI Will Expand Future Opportunities
Strategic product launches and expansion into cinema lighting could drive revenue by significantly broadening the market reach.Analysis Article • Feb 20
Profoto Holding's (STO:PRFO) Anemic Earnings Might Be Worse Than You Think
A lackluster earnings announcement from Profoto Holding AB (publ) ( STO:PRFO ) last week didn't sink the stock price...Analysis Article • Dec 31
Profoto Holding (STO:PRFO) Seems To Use Debt Quite Sensibly
Legendary fund manager Li Lu (who Charlie Munger backed) once said, 'The biggest investment risk is not the volatility...Analysis Article • Nov 30
Insufficient Growth At Profoto Holding AB (publ) (STO:PRFO) Hampers Share Price
Profoto Holding AB (publ)'s ( STO:PRFO ) price-to-earnings (or "P/E") ratio of 13.7x might make it look like a buy...Analysis Article • Jul 31
We Think Profoto Holding (STO:PRFO) Can Stay On Top Of Its Debt
David Iben put it well when he said, 'Volatility is not a risk we care about. What we care about is avoiding the...Analysis Article • May 21
Profoto Holding's (STO:PRFO) Problems Go Beyond Weak Profit
The market wasn't impressed with the soft earnings from Profoto Holding AB (publ) ( STO:PRFO ) recently. Our analysis...Analysis Article • May 09
Profoto Holding (STO:PRFO) Is Paying Out Less In Dividends Than Last Year
Profoto Holding AB (publ) ( STO:PRFO ) is reducing its dividend from last year's comparable payment to SEK3.75 on the...Analysis Article • Apr 25
Profoto Holding (STO:PRFO) Is Paying Out Less In Dividends Than Last Year
Profoto Holding AB (publ)'s ( STO:PRFO ) dividend is being reduced from last year's payment covering the same period to...Analysis Article • Apr 10
Profoto Holding (STO:PRFO) Has Announced That Its Dividend Will Be Reduced To SEK3.75
Profoto Holding AB (publ) ( STO:PRFO ) has announced that on 21st of May, it will be paying a dividend ofSEK3.75, which...Analysis Article • Feb 11
Profoto Holding's (STO:PRFO) Shareholders Will Receive A Smaller Dividend Than Last Year
Profoto Holding AB (publ) ( STO:PRFO ) has announced that on 21st of May, it will be paying a dividend ofSEK3.75, which...Analysis Article • Jan 24
Profoto Holding (STO:PRFO) Has A Rock Solid Balance Sheet
David Iben put it well when he said, 'Volatility is not a risk we care about. What we care about is avoiding the...Analysis Article • Dec 19
Slowing Rates Of Return At Profoto Holding (STO:PRFO) Leave Little Room For Excitement
If you're not sure where to start when looking for the next multi-bagger, there are a few key trends you should keep an...Shareholder Returns
| PRFO | SE Consumer Durables | SE Market | |
|---|---|---|---|
| 7D | 11.9% | -10.6% | -1.8% |
| 1Y | -60.9% | -53.3% | 10.1% |
Return vs Industry: PRFO underperformed the Swedish Consumer Durables industry which returned -53.2% over the past year.
Return vs Market: PRFO underperformed the Swedish Market which returned 8.7% over the past year.
Price Volatility
| PRFO volatility | |
|---|---|
| PRFO Average Weekly Movement | 9.5% |
| Consumer Durables Industry Average Movement | 5.4% |
| Market Average Movement | 6.0% |
| 10% most volatile stocks in SE Market | 12.5% |
| 10% least volatile stocks in SE Market | 3.5% |
Stable Share Price: PRFO's share price has been volatile over the past 3 months compared to the Swedish market.
Volatility Over Time: PRFO's weekly volatility (10%) has been stable over the past year, but is still higher than 75% of Swedish stocks.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 1968 | 110 | Anders Hedebark | www.profoto.com |
Profoto Holding AB (publ) provides products and software solutions for content creators, large studios, and cinema in Sweden and internationally. The company offers lighting equipment for photography, including on and off camera flashes, monolights, studiopacks, and MonoLED; merch; and light modifiers, which include softboxes, umbrellas, beauty dishes, reflectors, grids, gels, barndoors, collapsible reflectors, snoots, adapters, special effect tools, and accessories for light shaping tools. It also provides air remotes; accessories, which include bags and cases, batteries and chargers, cables, consumables, and stands; and studio solutions, including automated studio, creative automation, and light shaping studio solutions, as well as mannequins.
Profoto Holding AB (publ) Fundamentals Summary
| PRFO fundamental statistics | |
|---|---|
| Market cap | SEK 368.00m |
| Earnings (TTM) | -SEK 14.00m |
| Revenue (TTM) | SEK 602.00m |
0.6x
P/S Ratio-26.3x
P/E RatioIs PRFO overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| PRFO income statement (TTM) | |
|---|---|
| Revenue | SEK 602.00m |
| Cost of Revenue | SEK 326.00m |
| Gross Profit | SEK 276.00m |
| Other Expenses | SEK 290.00m |
| Earnings | -SEK 14.00m |
Last Reported Earnings
Mar 31, 2026
Next Earnings Date
Jul 17, 2026
| Earnings per share (EPS) | -0.35 |
| Gross Margin | 45.85% |
| Net Profit Margin | -2.33% |
| Debt/Equity Ratio | 59.3% |
How did PRFO perform over the long term?
See historical performance and comparisonCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/07/10 09:25 |
| End of Day Share Price | 2026/07/10 00:00 |
| Earnings | 2026/03/31 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Profoto Holding AB (publ) is covered by 1 analysts. 1 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Amar Galijasevic | DNB Carnegie |