Profoto Holding AB (publ)

OM:PRFO Stock Report

Market Cap: SEK 352.0m

Profoto Holding Future Growth

Future criteria checks 4/6

Profoto Holding is forecast to grow earnings and revenue by 67.2% and 6.7% per annum respectively. EPS is expected to grow by 67.2% per annum. Return on equity is forecast to be 18.7% in 3 years.

Key information

67.2%

Earnings growth rate

67.23%

EPS growth rate

Consumer Durables earnings growth59.4%
Revenue growth rate6.7%
Future return on equity18.72%
Analyst coverage

Low

Last updated15 Apr 2026

Recent future growth updates

Recent updates

Narrative Update Jun 03

PRFO: Steady Earnings Outlook And Higher P/E Multiple Will Support Upside Potential

Analysts have kept their SEK fair value estimate for Profoto Holding steady, but now see the stock trading on a slightly higher forward P/E multiple. This reflects updated views on the company’s risk profile and earnings power, without any change to the SEK price target level.
Narrative Update May 19

PRFO: Updated Risk And Earnings Assumptions Will Support Balanced Return Potential

Analysts have maintained their SEK price target on Profoto Holding at SEK10.0, with the decision grounded in updated assumptions for discount rate, revenue growth, profit margin, and future P/E that they see as better reflecting the company’s current risk and earnings profile. Valuation Changes Fair Value: SEK10.0 per share is unchanged, so the updated assumptions still point to the same central valuation level.
Narrative Update Apr 25

PRFO: Higher Growth Assumptions And Modest Margin Shift Will Support Upside

Analysts have lowered their price target on Profoto Holding from SEK 12.00 to SEK 10.00, citing updated assumptions for fair value, discount rate, revenue growth, profit margin, and future P/E. Valuation Changes Fair Value: Reduced from SEK 12.00 to SEK 10.00, indicating a lower assessed equity value per share.
Narrative Update Apr 10

PRFO: Stable Assumptions And Steady Discount Rate Will Support Upside

Analysts have maintained their SEK 12.0 price target for Profoto Holding, citing only small adjustments to the discount rate, revenue growth outlook, profit margin assumptions and future P/E as reasons to keep rather than change their valuation view. Valuation Changes Fair Value: SEK 12.0 per share remains unchanged, with no revision to the stated target level.
Narrative Update Mar 26

PRFO: Index Addition And Stable Assumptions Will Support Future Upside

Analysts have maintained their SEK 12.0 price target for Profoto Holding, citing only minor adjustments to the discount rate, revenue growth, profit margin and future P/E assumptions, rather than any change in their overall view of the shares. What's in the News Profoto Holding AB (publ) has been added to the OMX Nordic Small Cap Index, highlighting its inclusion in a key regional small cap benchmark (Key Developments).
Narrative Update Mar 11

PRFO: Index Inclusion Will Support Future Upside With Stable Outlook

Analysts have kept their SEK 12.00 price target for Profoto Holding unchanged, pointing to only marginal tweaks in inputs such as the discount rate and assumed future P/E. They view these as fine tuning rather than a shift in the core outlook.
Narrative Update Feb 24

PRFO: Index Inclusion Will Support Future Upside Despite Margin Headwinds

Analysts have maintained their SEK 12.0 price target for Profoto Holding. Slightly lower discount rate assumptions, adjusted revenue growth expectations, and a higher future P/E multiple are offset by a reduced profit margin outlook.
Analysis Article Feb 11

Profoto Holding (STO:PRFO) Takes On Some Risk With Its Use Of Debt

Some say volatility, rather than debt, is the best way to think about risk as an investor, but Warren Buffett famously...
Narrative Update Feb 10

PRFO: Index Inclusion Will Support Future Upside Despite Lower Fair Value Estimate

Analysts have reduced their fair value estimate for Profoto Holding from SEK 16.00 to SEK 12.00, citing updates to assumptions around revenue growth, profit margins and the future P/E multiple. What's in the News Profoto Holding AB (publ) has been added to the OMX Nordic Small Cap Index, which may increase the stock's visibility among index tracking funds and benchmark focused investors (Key Developments).
Narrative Update Jan 27

PRFO: Index Addition And Steady Assumptions Will Support Future Upside Potential

Analysts have kept their price target for Profoto Holding steady at €16.00, citing largely unchanged assumptions on growth, profitability and future P/E expectations. What's in the News Profoto Holding AB (publ) has been added to the OMX Nordic Small Cap Index, highlighting its inclusion in a tracked regional small cap benchmark (Key Developments).
Narrative Update Jan 12

PRFO: Index Inclusion And Stable Assumptions Will Support Future Upside Potential

Analysts have kept their fair value estimate for Profoto Holding steady at €16.00. Only marginal tweaks to the discount rate, revenue growth, profit margin and future P/E assumptions informed this unchanged price target.
Narrative Update Dec 24

PRFO: Modest Discount Rate Shift Will Support Future Upside Potential

Analysts have modestly raised their 12 month price target on Profoto Holding by SEK 0.00 to reflect slightly higher modeled discount rates and future valuation multiples, while keeping fair value estimates broadly unchanged. Valuation Changes Fair Value Estimate remains unchanged at SEK 16.0 per share, indicating no material revision to the intrinsic valuation.
Narrative Update Dec 10

PRFO: Leadership Stability Will Support Future Upside At Current Levels

Analysts have maintained their SEK 16.00 price target for Profoto Holding, citing only marginal tweaks to discount rate, revenue growth and profitability assumptions that leave their valuation framework essentially unchanged. What's in the News Profoto Holding AB (publ) appointed Linus Marmstedt as permanent CFO after a year as acting CFO, effective immediately (Key Developments) Marmstedt will remain part of Group Management, signaling continuity in the company’s financial leadership (Key Developments) The new CFO brings extensive experience from senior finance roles at Swedish listed companies, including Wall to Wall Group on Nasdaq Stockholm Main Market (Key Developments) Valuation Changes Fair Value: Unchanged at SEK 16.00 per share, indicating no revision to the core valuation outcome.
Narrative Update Nov 26

PRFO: Leadership Continuity And Marginal Discount Rate Shift Will Support Bullish Momentum

Analysts have maintained their price target for Profoto Holding at €16.00, citing unchanged forecasts and stable underlying financial assumptions. What's in the News Profoto Holding has appointed Linus Marmstedt as Chief Financial Officer following his service as acting CFO during the past year (Key Developments).
Analysis Article Nov 16

Risks Still Elevated At These Prices As Profoto Holding AB (publ) (STO:PRFO) Shares Dive 25%

Unfortunately for some shareholders, the Profoto Holding AB (publ) ( STO:PRFO ) share price has dived 25% in the last...
Narrative Update Nov 09

PRFO: Discount Rate Adjustment And Leadership Stability Will Reinforce Bullish Outlook

Narrative Update on Profoto Holding Analyst Price Target Analysts have maintained their fair value estimate for Profoto Holding at €16.00 per share. They cite minimal changes in core model assumptions, with a slightly higher discount rate and stable profit margin projections.
Analysis Article Oct 31

We Think You Can Look Beyond Profoto Holding's (STO:PRFO) Lackluster Earnings

Profoto Holding AB (publ)'s ( STO:PRFO ) earnings announcement last week didn't impress shareholders. Despite the soft...
Narrative Update Oct 26

Revenue And Margin Trends Will Shape Expansion Into Video And Cinema Markets

Analysts have revised Profoto Holding's fair value target downwards from SEK 30.00 to SEK 16.00. They cite a slower projected revenue growth rate and a higher discount rate as the primary factors behind the update.
Analysis Article Sep 25

There Is A Reason Profoto Holding AB (publ)'s (STO:PRFO) Price Is Undemanding

Profoto Holding AB (publ)'s ( STO:PRFO ) price-to-earnings (or "P/E") ratio of 8.3x might make it look like a strong...
Narrative Update Aug 21

Professional LED Expansion Will Open Video And Cinema Markets

The significant downward revision in Profoto Holding's price target reflects lower expected revenue growth and a reduced future P/E multiple, resulting in a fair value decrease from SEK36.50 to SEK30.00. What's in the News Profoto introduced the B20 and B30 flashes, offering faster performance, more powerful bi-color LEDs, and enhanced durability, replacing and surpassing the successful B10 range.
Analysis Article May 01

It Looks Like Profoto Holding AB (publ)'s (STO:PRFO) CEO May Expect Their Salary To Be Put Under The Microscope

Key Insights Profoto Holding will host its Annual General Meeting on 7th of May Total pay for CEO Anders Hedebark...
Analysis Article Apr 29

The Market Doesn't Like What It Sees From Profoto Holding AB (publ)'s (STO:PRFO) Earnings Yet As Shares Tumble 32%

The Profoto Holding AB (publ) ( STO:PRFO ) share price has fared very poorly over the last month, falling by a...
Analysis Article Mar 14

Profoto Holding's (STO:PRFO) Dividend Will Be Reduced To SEK1.00

Profoto Holding AB (publ) ( STO:PRFO ) has announced that on 16th of May, it will be paying a dividend ofSEK1.00, which...
Analysis Article Feb 28

Profoto Holding's (STO:PRFO) Shareholders Will Receive A Smaller Dividend Than Last Year

Profoto Holding AB (publ) ( STO:PRFO ) has announced that on 16th of May, it will be paying a dividend ofSEK1.00, which...
New Narrative Feb 22

Profoto Holding to Launch New Products and Aim for Growth in Lighting and Imaging, but will growth come?

-35 mSEK free cash flow;
User avatar
New Narrative Feb 21

Entering Cinema Lighting Market And Adapting To AI Will Expand Future Opportunities

Strategic product launches and expansion into cinema lighting could drive revenue by significantly broadening the market reach.
Analysis Article Feb 20

Profoto Holding's (STO:PRFO) Anemic Earnings Might Be Worse Than You Think

A lackluster earnings announcement from Profoto Holding AB (publ) ( STO:PRFO ) last week didn't sink the stock price...
Analysis Article Dec 31

Profoto Holding (STO:PRFO) Seems To Use Debt Quite Sensibly

Legendary fund manager Li Lu (who Charlie Munger backed) once said, 'The biggest investment risk is not the volatility...
Analysis Article Nov 30

Insufficient Growth At Profoto Holding AB (publ) (STO:PRFO) Hampers Share Price

Profoto Holding AB (publ)'s ( STO:PRFO ) price-to-earnings (or "P/E") ratio of 13.7x might make it look like a buy...
Analysis Article Jul 31

We Think Profoto Holding (STO:PRFO) Can Stay On Top Of Its Debt

David Iben put it well when he said, 'Volatility is not a risk we care about. What we care about is avoiding the...
Analysis Article May 21

Profoto Holding's (STO:PRFO) Problems Go Beyond Weak Profit

The market wasn't impressed with the soft earnings from Profoto Holding AB (publ) ( STO:PRFO ) recently. Our analysis...
Analysis Article May 09

Profoto Holding (STO:PRFO) Is Paying Out Less In Dividends Than Last Year

Profoto Holding AB (publ) ( STO:PRFO ) is reducing its dividend from last year's comparable payment to SEK3.75 on the...
Analysis Article Apr 25

Profoto Holding (STO:PRFO) Is Paying Out Less In Dividends Than Last Year

Profoto Holding AB (publ)'s ( STO:PRFO ) dividend is being reduced from last year's payment covering the same period to...
Analysis Article Apr 10

Profoto Holding (STO:PRFO) Has Announced That Its Dividend Will Be Reduced To SEK3.75

Profoto Holding AB (publ) ( STO:PRFO ) has announced that on 21st of May, it will be paying a dividend ofSEK3.75, which...
Analysis Article Feb 11

Profoto Holding's (STO:PRFO) Shareholders Will Receive A Smaller Dividend Than Last Year

Profoto Holding AB (publ) ( STO:PRFO ) has announced that on 21st of May, it will be paying a dividend ofSEK3.75, which...
Analysis Article Jan 24

Profoto Holding (STO:PRFO) Has A Rock Solid Balance Sheet

David Iben put it well when he said, 'Volatility is not a risk we care about. What we care about is avoiding the...
Analysis Article Dec 19

Slowing Rates Of Return At Profoto Holding (STO:PRFO) Leave Little Room For Excitement

If you're not sure where to start when looking for the next multi-bagger, there are a few key trends you should keep an...

Earnings and Revenue Growth Forecasts

OM:PRFO - Analysts future estimates and past financials data (SEK Millions)
DateRevenueEarningsFree Cash FlowCash from OpAvg. No. Analysts
12/31/202872396421461
12/31/202768876311301
12/31/20266354330981
3/31/2026604-1450116N/A
12/31/2025617-2351151N/A
9/30/20256551322150N/A
6/30/202570089-13129N/A
3/31/2025724102-4142N/A
12/31/2024731126-3597N/A
9/30/20247341195124N/A
6/30/202474211832139N/A
3/31/202472912623119N/A
12/31/2023787155119211N/A
9/30/2023813183144226N/A
6/30/2023876210189261N/A
3/31/2023881210220287N/A
12/31/2022848194185236N/A
9/30/2022836190212258N/A
6/30/2022790180195237N/A
3/31/2022775167219252N/A
12/31/2021732158210240N/A
9/30/2021687131187213N/A
6/30/202162448180205N/A
3/31/20215334129156N/A
12/31/2020528-17124153N/A
12/31/2019835177N/A171N/A
12/31/2018679148N/A148N/A

Analyst Future Growth Forecasts

Earnings vs Savings Rate: PRFO is forecast to become profitable over the next 3 years, which is considered faster growth than the savings rate (2%).

Earnings vs Market: PRFO is forecast to become profitable over the next 3 years, which is considered above average market growth.

High Growth Earnings: PRFO is expected to become profitable in the next 3 years.

Revenue vs Market: PRFO's revenue (6.7% per year) is forecast to grow faster than the Swedish market (0.03% per year).

High Growth Revenue: PRFO's revenue (6.7% per year) is forecast to grow slower than 20% per year.


Earnings per Share Growth Forecasts


Future Return on Equity

Future ROE: PRFO's Return on Equity is forecast to be low in 3 years time (18.7%).


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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/06/04 02:49
End of Day Share Price 2026/06/04 00:00
Earnings2026/03/31
Annual Earnings2025/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

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Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Profoto Holding AB (publ) is covered by 1 analysts. 1 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Amar GalijasevicDNB Carnegie