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Profoto Holding AB (publ) Stock Price

OM:PRFO Community·SEK 350.4m Market Cap
  • 4 Narratives written by author
  • 0 Comments on narratives written by author
  • 13 Fair Values set on narratives written by author

PRFO Share Price Performance

SEK 8.76
-16.64 (-65.51%)
SEK 10.00
Fair Value
SEK 8.76
-16.64 (-65.51%)
12.4% undervalued intrinsic discount
SEK 10.00
Fair Value
Price SEK 8.76
AnalystConsensusTarget SEK 10.00
Mandelman SEK 55.46
AnalystLowTarget SEK 30.00

PRFO Community Narratives

·
Fair Value SEK 10 12.4% undervalued intrinsic discount

Revenue And Margin Trends Will Shape Expansion Into Video And Cinema Markets

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2users have followed this narrative
Fair Value
·
Fair Value SEK 55.46 84.2% undervalued intrinsic discount

Profoto Holding to Launch New Products and Aim for Growth in Lighting and Imaging, but will growth come?

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8users have followed this narrative
·
Fair Value SEK 30 70.8% undervalued intrinsic discount

Shifting Imaging Trends Will Erode Demand Yet Yield Cautious Hope

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SEK 55.46
84.2% undervalued intrinsic discount
Fair Value
Revenue
4.7% p.a.
Profit Margin
21%
Future PE
18.5x
Price in 2029
SEK 89.33
SEK 43
79.6% undervalued intrinsic discount
Revenue
6.57% p.a.
Profit Margin
17.77%
Future PE
13.97x
Price in 2028
SEK 52.61

Trending Discussion

Updated Narratives

PRFO logo

Profoto Holding to Launch New Products and Aim for Growth in Lighting and Imaging, but will growth come?

Fair Value: SEK 55.46 84.2% undervalued intrinsic discount
8 users have set this as their fair value
0 users have commented on this narrative
0 users have liked this narrative
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PRFO: Steady Earnings Outlook And Higher P/E Multiple Will Support Upside Potential

Fair Value: SEK 10 12.4% undervalued intrinsic discount
2 users have set this as their fair value
0 users have commented on this narrative
0 users have liked this narrative
PRFO logo

Shifting Imaging Trends Will Erode Demand Yet Yield Cautious Hope

Fair Value: SEK 30 70.8% undervalued intrinsic discount
0 users have set this as their fair value
0 users have commented on this narrative
0 users have liked this narrative

Snowflake Analysis

Good value with reasonable growth potential.

2 Risks
2 Rewards

Profoto Holding AB (publ) Key Details

SEK 604.0m

Revenue

SEK 326.0m

Cost of Revenue

SEK 278.0m

Gross Profit

SEK 292.0m

Other Expenses

-SEK 14.0m

Earnings

Last Reported Earnings
Mar 31, 2026
Next Reporting Earnings
Jul 17, 2026
-0.35
46.03%
-2.32%
59.3%
View Full Analysis

About PRFO

Founded
1968
Employees
110
CEO
Anders Hedebark
WebsiteView website
www.profoto.com

Profoto Holding AB (publ) provides products and software solutions for content creators, large studios, and cinema in Sweden and internationally. The company offers lighting equipment for photography, including on and off camera flashes, monolights, studiopacks, and MonoLED; merch; and light modifiers, which include softboxes, umbrellas, beauty dishes, reflectors, grids, gels, barndoors, collapsible reflectors, snoots, adapters, special effect tools, and accessories for light shaping tools. It also provides air remotes; accessories, which include bags and cases, batteries and chargers, cables, consumables, and stands; and studio solutions, including automated studio, creative automation, and light shaping studio solutions, as well as mannequins. The company offers its products through dealers, rental companies, and online. Profoto Holding AB (publ) was founded in 1968 and is headquartered in Sundbyberg, Sweden.

Recent PRFO News & Updates

Narrative Update Jun 03

PRFO: Steady Earnings Outlook And Higher P/E Multiple Will Support Upside Potential

Analysts have kept their SEK fair value estimate for Profoto Holding steady, but now see the stock trading on a slightly higher forward P/E multiple. This reflects updated views on the company’s risk profile and earnings power, without any change to the SEK price target level.
Narrative Update May 19

PRFO: Updated Risk And Earnings Assumptions Will Support Balanced Return Potential

Analysts have maintained their SEK price target on Profoto Holding at SEK10.0, with the decision grounded in updated assumptions for discount rate, revenue growth, profit margin, and future P/E that they see as better reflecting the company’s current risk and earnings profile. Valuation Changes Fair Value: SEK10.0 per share is unchanged, so the updated assumptions still point to the same central valuation level.

Recent updates

No updates