PRFO Share Price Performance
SEK 0
-25.70 (-100.00%)
Price SEK 0
Fair ValueSEK 12.00
Share Pricen/a
Profoto Holding AB (publ) Stock Price
- 4 Narratives written by author
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- 13 Fair Values set on narratives written by author
PRFO Community Narratives
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Fair Value SEK 12 34.2% undervalued intrinsic discount
Revenue And Margin Trends Will Shape Expansion Into Video And Cinema Markets
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Fair Value SEK 55.46 85.8% undervalued intrinsic discount
Profoto Holding to Launch New Products and Aim for Growth in Lighting and Imaging, but will growth come?
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AN
Fair Value SEK 43 81.6% undervalued intrinsic discount
Digital Content Growth Will Drive Demand For Advanced Lighting
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Profoto Holding to Launch New Products and Aim for Growth in Lighting and Imaging, but will growth come?
Catalysts New product launches, such as Pro-B3, D30, and the upcoming film industry product, could drive sales and earnings growth. Industry tailwinds in professional lighting and imaging could help, however currently no such signs in the reports.Read more
47
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MA
SEK 55.46
85.8% undervalued intrinsic discount
Fair Value
Revenue
4.7% p.a.
Profit Margin
21%
Future PE
18.5x
Price in 2029
SEK 89.33
Revenue And Margin Trends Will Shape Expansion Into Video And Cinema Markets
Key Takeaways Expansion into professional-grade LED products and innovative, cloud-connected tools aligns with growth in the creator economy, supporting demand and future margin expansion. Cost reduction measures and pricing resilience are set to improve operating leverage, bolster profitability, and strengthen positioning against low-cost competitors.Read more
31
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AN
SEK 12
34.2% undervalued intrinsic discount
Fair Value
Profit Margin
13.6%
Future PE
6.32x
Price in 2029
SEK 15.32
Shifting Imaging Trends Will Erode Demand Yet Yield Cautious Hope
Key Takeaways Expansion into new markets and products may not offset weakening demand from technological shifts and stagnation in core professional segments, threatening sustained revenue growth. Competitive pressures, shifting customer preferences, and supply chain uncertainties challenge premium positioning and margin improvements, risking future market share and profitability.Read more
6
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AN
SEK 30
73.7% undervalued intrinsic discount
Fair Value
Revenue
6.57% p.a.
Profit Margin
17.78%
Future PE
9.75x
Price in 2028
SEK 36.71
Digital Content Growth Will Drive Demand For Advanced Lighting
Key Takeaways Profoto's cinema lighting expansion, innovative product lineup, and diversification position it for accelerated sales growth, high margins, and recurring revenue from content creators. Enhanced operational efficiency and expanding distribution support strong cash flow, enabling increased shareholder returns via dividends and share buybacks.Read more
3
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AN
SEK 43
81.6% undervalued intrinsic discount
Fair Value
Revenue
6.57% p.a.
Profit Margin
17.77%
Future PE
13.97x
Price in 2028
SEK 52.61
Trending Discussion
Recently Updated Narratives
MA
Profoto Holding to Launch New Products and Aim for Growth in Lighting and Imaging, but will growth come?
Fair Value: SEK 55.46 85.8% undervalued intrinsic discount
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AN
PRFO: Stable Assumptions And Steady Discount Rate Will Support Upside
Fair Value: SEK 12 34.2% undervalued intrinsic discount
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Shifting Imaging Trends Will Erode Demand Yet Yield Cautious Hope
Fair Value: SEK 30 73.7% undervalued intrinsic discount
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Snowflake Analysis
Profoto Holding AB (publ) Key Details
Last Reported Earnings
Dec 31, 2025
Next Reporting Earnings
May 06, 2026
- -0.57
- 50.89%
- -3.73%
- 58.0%
About PRFO
- Founded
- 1968
- Employees
- 110
- CEO
- WebsiteView website
Profoto Holding AB (publ) provides lighting equipment for professional photographers, cinematographers, and studios in Sweden and internationally. The company offers lighting equipment for photography, including on and off camera flashes, monolights, studiopacks, and for smart phones; and light modifiers, which include softboxes, umbrellas, beauty dishes, reflectors, grids, gels, barndoors, collapsible reflectors, snoots, adapters, special effect tools, and accessories for light shaping tools. It also provides air remotes; accessories, which include bags and cases, batteries and chargers, cables, consumables, and stands; and studio solutions, including automated studio, creative automation, and light shaping studio solutions, as well as mannequins. The company offers its products through dealers, rental companies, and online. Profoto Holding AB (publ) was founded in 1968 and is headquartered in Sundbyberg, Sweden.
