Pureprofile Ltd

ASX:PPL Stock Report

Market Cap: AU$38.5m

Pureprofile Management

Management criteria checks 2/4

Pureprofile's CEO is Martin Filz, appointed in Aug 2020, has a tenure of 5.75 years. total yearly compensation is A$903.62K, comprised of 52.1% salary and 47.9% bonuses, including company stock and options. directly owns 2.35% of the company’s shares, worth A$905.75K. The average tenure of the management team and the board of directors is 2.7 years and 2.6 years respectively.

Key information

Martin Filz

Chief executive officer

AU$903.6k

Total compensation

CEO salary percentage52.06%
CEO tenure5.8yrs
CEO ownership2.4%
Management average tenure2.7yrs
Board average tenure2.6yrs

Recent management updates

Recent updates

Analysis Article Nov 15

Pureprofile Ltd (ASX:PPL) Shares Fly 27% But Investors Aren't Buying For Growth

Pureprofile Ltd ( ASX:PPL ) shareholders have had their patience rewarded with a 27% share price jump in the last...
Analysis Article Oct 29

Here's Why We Think Pureprofile (ASX:PPL) Might Deserve Your Attention Today

Investors are often guided by the idea of discovering 'the next big thing', even if that means buying 'story stocks...
Analysis Article Sep 04

Shareholders Will Be Pleased With The Quality of Pureprofile's (ASX:PPL) Earnings

Pureprofile Ltd's ( ASX:PPL ) earnings announcement last week was disappointing for investors, despite the decent...
Analysis Article Jul 17

Pureprofile Ltd (ASX:PPL) Stock Rockets 26% As Investors Are Less Pessimistic Than Expected

Pureprofile Ltd ( ASX:PPL ) shares have continued their recent momentum with a 26% gain in the last month alone. The...
User avatar
New Narrative May 14

US And UK Expansion Will Unlock New AI Opportunities

Strategic expansion into global markets and technology-led innovations are positioning Pureprofile for significant revenue growth and improved operational efficiency.
Analysis Article Apr 30

Pureprofile Ltd's (ASX:PPL) 28% Share Price Surge Not Quite Adding Up

Pureprofile Ltd ( ASX:PPL ) shareholders would be excited to see that the share price has had a great month, posting a...
Analysis Article Apr 28

Here's Why Pureprofile (ASX:PPL) Can Manage Its Debt Responsibly

Some say volatility, rather than debt, is the best way to think about risk as an investor, but Warren Buffett famously...
Analysis Article Mar 15

Pureprofile Ltd (ASX:PPL) Looks Inexpensive After Falling 27% But Perhaps Not Attractive Enough

Pureprofile Ltd ( ASX:PPL ) shares have retraced a considerable 27% in the last month, reversing a fair amount of their...
Analysis Article Jan 29

Pureprofile Ltd (ASX:PPL) Stock Catapults 29% Though Its Price And Business Still Lag The Industry

Pureprofile Ltd ( ASX:PPL ) shares have continued their recent momentum with a 29% gain in the last month alone...
Analysis Article Nov 14

Pureprofile Ltd's (ASX:PPL) Shares Bounce 27% But Its Business Still Trails The Industry

Pureprofile Ltd ( ASX:PPL ) shareholders would be excited to see that the share price has had a great month, posting a...
Analysis Article Oct 15

Is Pureprofile (ASX:PPL) Using Too Much Debt?

David Iben put it well when he said, 'Volatility is not a risk we care about. What we care about is avoiding the...
Analysis Article Aug 01

The Market Lifts Pureprofile Ltd (ASX:PPL) Shares 28% But It Can Do More

Pureprofile Ltd ( ASX:PPL ) shareholders have had their patience rewarded with a 28% share price jump in the last...
Analysis Article Jun 19

Pureprofile (ASX:PPL) Has Debt But No Earnings; Should You Worry?

The external fund manager backed by Berkshire Hathaway's Charlie Munger, Li Lu, makes no bones about it when he says...
Analysis Article May 07

Market Cool On Pureprofile Ltd's (ASX:PPL) Revenues Pushing Shares 26% Lower

To the annoyance of some shareholders, Pureprofile Ltd ( ASX:PPL ) shares are down a considerable 26% in the last...
Analysis Article Mar 21

Pureprofile Ltd's (ASX:PPL) Subdued P/S Might Signal An Opportunity

It's not a stretch to say that Pureprofile Ltd's ( ASX:PPL ) price-to-sales (or "P/S") ratio of 0.6x right now seems...
Analysis Article Nov 20

Shareholders May Be More Conservative With Pureprofile Ltd's (ASX:PPL) CEO Compensation For Now

Key Insights Pureprofile will host its Annual General Meeting on 26th of November Total pay for CEO Martin Filz...
Analysis Article Jun 14

Investors Aren't Entirely Convinced By Pureprofile Ltd's (ASX:PPL) Revenues

With a median price-to-sales (or "P/S") ratio of close to 0.8x in the Media industry in Australia, you could be...
Analysis Article Mar 09

Does Pureprofile (ASX:PPL) Have A Healthy Balance Sheet?

David Iben put it well when he said, 'Volatility is not a risk we care about. What we care about is avoiding the...
Analysis Article Sep 03

Is Pureprofile (ASX:PPL) Weighed On By Its Debt Load?

Legendary fund manager Li Lu (who Charlie Munger backed) once said, 'The biggest investment risk is not the volatility...
Analysis Article May 05

Is Pureprofile (ASX:PPL) Using Too Much Debt?

David Iben put it well when he said, 'Volatility is not a risk we care about. What we care about is avoiding the...
Analysis Article Jan 19

Is It Time To Consider Buying Pureprofile Ltd (ASX:PPL)?

While Pureprofile Ltd ( ASX:PPL ) might not be the most widely known stock at the moment, it led the ASX gainers with a...
Analysis Article Nov 25

Is Pureprofile (ASX:PPL) Using Too Much Debt?

Legendary fund manager Li Lu (who Charlie Munger backed) once said, 'The biggest investment risk is not the volatility...
Analysis Article Sep 01

Pureprofile's (ASX:PPL) Robust Earnings Are Not All Good News For Shareholders

Pureprofile Ltd's ( ASX:PPL ) stock rose after it released a robust earnings report. While the headline numbers were...
Analysis Article Aug 29

At AU$0.032, Is Pureprofile Ltd (ASX:PPL) Worth Looking At Closely?

While Pureprofile Ltd ( ASX:PPL ) might not be the most widely known stock at the moment, it received a lot of...
Analysis Article May 26

Is Pureprofile (ASX:PPL) Weighed On By Its Debt Load?

Some say volatility, rather than debt, is the best way to think about risk as an investor, but Warren Buffett famously...
Analysis Article Apr 03

Should You Think About Buying Pureprofile Ltd (ASX:PPL) Now?

Pureprofile Ltd ( ASX:PPL ), is not the largest company out there, but it led the ASX gainers with a relatively large...
Analysis Article Feb 09

Pureprofile Ltd (ASX:PPL): Is Breakeven Near?

We feel now is a pretty good time to analyse Pureprofile Ltd's ( ASX:PPL ) business as it appears the company may be on...

CEO Compensation Analysis

How has Martin Filz's remuneration changed compared to Pureprofile's earnings?
DateTotal CompensationSalaryCompany Earnings
Dec 31 2025n/an/a

AU$2m

Sep 30 2025n/an/a

AU$2m

Jun 30 2025AU$904kAU$470k

AU$2m

Mar 31 2025n/an/a

AU$2m

Dec 31 2024n/an/a

AU$2m

Sep 30 2024n/an/a

AU$883k

Jun 30 2024AU$868kAU$417k

AU$107k

Mar 31 2024n/an/a

-AU$479k

Dec 31 2023n/an/a

-AU$1m

Sep 30 2023n/an/a

-AU$1m

Jun 30 2023AU$1mAU$412k

-AU$2m

Mar 31 2023n/an/a

-AU$2m

Dec 31 2022n/an/a

-AU$3m

Sep 30 2022n/an/a

-AU$3m

Jun 30 2022AU$1mAU$416k

-AU$3m

Mar 31 2022n/an/a

-AU$2m

Dec 31 2021n/an/a

-AU$2m

Sep 30 2021n/an/a

AU$195k

Jun 30 2021AU$673kAU$327k

AU$3m

Compensation vs Market: Martin's total compensation ($USD654.37K) is above average for companies of similar size in the Australian market ($USD332.37K).

Compensation vs Earnings: Martin's compensation has been consistent with company performance over the past year.


CEO

Martin Filz

5.8yrs
Tenure
AU$903,620
Compensation

Mr. Martin Filz serves as the Chief Executive Officer of Pureprofile Ltd since August 3, 2020 and serves as its Managing Director since September 2, 2020. He is Director of Pureprofile Ltd since September...


Leadership Team

NamePositionTenureCompensationOwnership
Martin Filz
CEO, MD & Director5.8yrsAU$903.62k2.35%
A$ 905.7k
Melinda Sheppard
COO & CFO7.9yrsAU$662.57kno data
Niamh Fitzpatrick
Chief Product & Technology Officerless than a yearno datano data
Becki Gonsalves
Head of Marketing1.3yrsno datano data
Tim Potter
Managing Director - UK/EU/USno datano datano data
Lorrie Yeung
Head of Global Operationsno datano datano data
Young Ham
Global Head of Innovation & Partnershipsno datano datano data
Rebecca Mansley
Head of Operations - UKno datano datano data
George Georgopoulos
Head of Engineering - Europeno datano datano data
Papaya Huang
Head of Acquisitionno datano datano data
Michelle Mowle
Global Head of Talent & Culture4yrsno datano data
Lee Tamplin
Company Secretary1.2yrsno datano data
2.7yrs
Average Tenure

Experienced Management: PPL's management team is considered experienced (2.7 years average tenure).


Board Members

NamePositionTenureCompensationOwnership
Martin Filz
CEO, MD & Director5.7yrsAU$903.62k2.35%
A$ 905.7k
Michael Anderson
Non-Executive Chairman1.9yrsAU$138.06kno data
Mark Heeley
Non-Executive Director2.6yrsAU$70.00k1.35%
A$ 519.4k
Adrian Gonzalez
Non-Executive Director1.9yrsAU$70.00k0.099%
A$ 38.0k
Elizabeth Smith
Non-Executive Director3.2yrsAU$70.00kno data
2.6yrs
Average Tenure

Experienced Board: PPL's board of directors are not considered experienced ( 2.6 years average tenure), which suggests a new board.


Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/05/14 15:12
End of Day Share Price 2026/05/14 00:00
Earnings2025/12/31
Annual Earnings2025/06/30

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Pureprofile Ltd is covered by 3 analysts. 1 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
null nullIndependent Investment Research (Aust.) Pty Ltd
Finola BurkeRaaS Advisory Pty Ltd
Danny YounisShaw and Partners Limited