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Pureprofile LtdASX:PPL Stock Report

Market Cap AU$39.7m
Share Price
AU$0.033
AU$0.12
72.5% undervalued intrinsic discount
1Y-25.0%
7D-7.0%
Portfolio Value
View

Pureprofile Ltd

ASX:PPL Stock Report

Market Cap: AU$39.7m

Pureprofile (PPL) Stock Overview

A data and insights organization, engages in the provision of online research solutions for agencies, marketers, researchers, brands and businesses in Australasia, Europe, and the United States. More details

PPL fundamental analysis
Snowflake Score
Valuation4/6
Future Growth4/6
Past Performance4/6
Financial Health6/6
Dividends0/6

PPL Community Fair Values

Create Narrative

See what 30 others think this stock is worth. Follow their fair value or set your own to get alerts.

Software opportunity

Pureprofile Ltd Competitors

Price History & Performance

Summary of share price highs, lows and changes for Pureprofile
Historical stock prices
Current Share PriceAU$0.033
52 Week HighAU$0.056
52 Week LowAU$0.03
Beta0.43
1 Month Change-15.38%
3 Month Change-26.67%
1 Year Change-25.00%
3 Year Change17.86%
5 Year Change37.50%
Change since IPO-93.40%

Recent News & Updates

Recent updates

Analysis Article Nov 15

Pureprofile Ltd (ASX:PPL) Shares Fly 27% But Investors Aren't Buying For Growth

Pureprofile Ltd ( ASX:PPL ) shareholders have had their patience rewarded with a 27% share price jump in the last...
Analysis Article Oct 29

Here's Why We Think Pureprofile (ASX:PPL) Might Deserve Your Attention Today

Investors are often guided by the idea of discovering 'the next big thing', even if that means buying 'story stocks...
Analysis Article Sep 04

Shareholders Will Be Pleased With The Quality of Pureprofile's (ASX:PPL) Earnings

Pureprofile Ltd's ( ASX:PPL ) earnings announcement last week was disappointing for investors, despite the decent...
Analysis Article Jul 17

Pureprofile Ltd (ASX:PPL) Stock Rockets 26% As Investors Are Less Pessimistic Than Expected

Pureprofile Ltd ( ASX:PPL ) shares have continued their recent momentum with a 26% gain in the last month alone. The...
User avatar
New Narrative May 14

US And UK Expansion Will Unlock New AI Opportunities

Strategic expansion into global markets and technology-led innovations are positioning Pureprofile for significant revenue growth and improved operational efficiency.
Analysis Article Apr 30

Pureprofile Ltd's (ASX:PPL) 28% Share Price Surge Not Quite Adding Up

Pureprofile Ltd ( ASX:PPL ) shareholders would be excited to see that the share price has had a great month, posting a...
Analysis Article Apr 28

Here's Why Pureprofile (ASX:PPL) Can Manage Its Debt Responsibly

Some say volatility, rather than debt, is the best way to think about risk as an investor, but Warren Buffett famously...
Analysis Article Mar 15

Pureprofile Ltd (ASX:PPL) Looks Inexpensive After Falling 27% But Perhaps Not Attractive Enough

Pureprofile Ltd ( ASX:PPL ) shares have retraced a considerable 27% in the last month, reversing a fair amount of their...
Analysis Article Jan 29

Pureprofile Ltd (ASX:PPL) Stock Catapults 29% Though Its Price And Business Still Lag The Industry

Pureprofile Ltd ( ASX:PPL ) shares have continued their recent momentum with a 29% gain in the last month alone...
Analysis Article Nov 14

Pureprofile Ltd's (ASX:PPL) Shares Bounce 27% But Its Business Still Trails The Industry

Pureprofile Ltd ( ASX:PPL ) shareholders would be excited to see that the share price has had a great month, posting a...
Analysis Article Oct 15

Is Pureprofile (ASX:PPL) Using Too Much Debt?

David Iben put it well when he said, 'Volatility is not a risk we care about. What we care about is avoiding the...
Analysis Article Aug 01

The Market Lifts Pureprofile Ltd (ASX:PPL) Shares 28% But It Can Do More

Pureprofile Ltd ( ASX:PPL ) shareholders have had their patience rewarded with a 28% share price jump in the last...
Analysis Article Jun 19

Pureprofile (ASX:PPL) Has Debt But No Earnings; Should You Worry?

The external fund manager backed by Berkshire Hathaway's Charlie Munger, Li Lu, makes no bones about it when he says...
Analysis Article May 07

Market Cool On Pureprofile Ltd's (ASX:PPL) Revenues Pushing Shares 26% Lower

To the annoyance of some shareholders, Pureprofile Ltd ( ASX:PPL ) shares are down a considerable 26% in the last...
Analysis Article Mar 21

Pureprofile Ltd's (ASX:PPL) Subdued P/S Might Signal An Opportunity

It's not a stretch to say that Pureprofile Ltd's ( ASX:PPL ) price-to-sales (or "P/S") ratio of 0.6x right now seems...
Analysis Article Nov 20

Shareholders May Be More Conservative With Pureprofile Ltd's (ASX:PPL) CEO Compensation For Now

Key Insights Pureprofile will host its Annual General Meeting on 26th of November Total pay for CEO Martin Filz...
Analysis Article Jun 14

Investors Aren't Entirely Convinced By Pureprofile Ltd's (ASX:PPL) Revenues

With a median price-to-sales (or "P/S") ratio of close to 0.8x in the Media industry in Australia, you could be...
Analysis Article Mar 09

Does Pureprofile (ASX:PPL) Have A Healthy Balance Sheet?

David Iben put it well when he said, 'Volatility is not a risk we care about. What we care about is avoiding the...
Analysis Article Sep 03

Is Pureprofile (ASX:PPL) Weighed On By Its Debt Load?

Legendary fund manager Li Lu (who Charlie Munger backed) once said, 'The biggest investment risk is not the volatility...
Analysis Article May 05

Is Pureprofile (ASX:PPL) Using Too Much Debt?

David Iben put it well when he said, 'Volatility is not a risk we care about. What we care about is avoiding the...
Analysis Article Jan 19

Is It Time To Consider Buying Pureprofile Ltd (ASX:PPL)?

While Pureprofile Ltd ( ASX:PPL ) might not be the most widely known stock at the moment, it led the ASX gainers with a...
Analysis Article Nov 25

Is Pureprofile (ASX:PPL) Using Too Much Debt?

Legendary fund manager Li Lu (who Charlie Munger backed) once said, 'The biggest investment risk is not the volatility...
Analysis Article Sep 01

Pureprofile's (ASX:PPL) Robust Earnings Are Not All Good News For Shareholders

Pureprofile Ltd's ( ASX:PPL ) stock rose after it released a robust earnings report. While the headline numbers were...
Analysis Article Aug 29

At AU$0.032, Is Pureprofile Ltd (ASX:PPL) Worth Looking At Closely?

While Pureprofile Ltd ( ASX:PPL ) might not be the most widely known stock at the moment, it received a lot of...
Analysis Article May 26

Is Pureprofile (ASX:PPL) Weighed On By Its Debt Load?

Some say volatility, rather than debt, is the best way to think about risk as an investor, but Warren Buffett famously...
Analysis Article Apr 03

Should You Think About Buying Pureprofile Ltd (ASX:PPL) Now?

Pureprofile Ltd ( ASX:PPL ), is not the largest company out there, but it led the ASX gainers with a relatively large...
Analysis Article Feb 09

Pureprofile Ltd (ASX:PPL): Is Breakeven Near?

We feel now is a pretty good time to analyse Pureprofile Ltd's ( ASX:PPL ) business as it appears the company may be on...

Shareholder Returns

PPLAU ITAU Market
7D-7.0%1.7%1.1%
1Y-25.0%4.3%7.2%

Return vs Industry: PPL underperformed the Australian IT industry which returned 4.3% over the past year.

Return vs Market: PPL underperformed the Australian Market which returned 7.2% over the past year.

Price Volatility

Is PPL's price volatile compared to industry and market?
PPL volatility
PPL Average Weekly Movement7.2%
IT Industry Average Movement10.9%
Market Average Movement10.6%
10% most volatile stocks in AU Market17.4%
10% least volatile stocks in AU Market4.5%

Stable Share Price: PPL has not had significant price volatility in the past 3 months compared to the Australian market.

Volatility Over Time: PPL's weekly volatility (7%) has been stable over the past year.

About the Company

FoundedEmployeesCEOWebsite
2000244Martin Filzwww.pureprofile.com

Pureprofile Ltd, a data and insights organization, engages in the provision of online research solutions for agencies, marketers, researchers, brands and businesses in Australasia, Europe, and the United States. The company conducts market research; and accesses insights and campaigns through its proprietary self-service platform. It also offers Audience Builder to create additional revenue streams and boost customer loyalty; Audience Intelligence, a data platform that offers insights into Australian consumer spending; and video surveys which provides qualitative research at a quantitative scale.

Pureprofile Ltd Fundamentals Summary

How do Pureprofile's earnings and revenue compare to its market cap?
PPL fundamental statistics
Market capAU$39.72m
Earnings (TTM)AU$1.88m
Revenue (TTM)AU$61.35m
21.1x
P/E Ratio
0.6x
P/S Ratio

Earnings & Revenue

Key profitability statistics from the latest earnings report (TTM)
PPL income statement (TTM)
RevenueAU$61.35m
Cost of RevenueAU$51.03m
Gross ProfitAU$10.32m
Other ExpensesAU$8.44m
EarningsAU$1.88m

Last Reported Earnings

Dec 31, 2025

Next Earnings Date

n/a

Earnings per share (EPS)0.0016
Gross Margin16.83%
Net Profit Margin3.07%
Debt/Equity Ratio27.8%

How did PPL perform over the long term?

See historical performance and comparison

Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/05/07 18:22
End of Day Share Price 2026/05/07 00:00
Earnings2025/12/31
Annual Earnings2025/06/30

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Pureprofile Ltd is covered by 3 analysts. 1 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
null nullIndependent Investment Research (Aust.) Pty Ltd
Finola BurkeRaaS Advisory Pty Ltd
Danny YounisShaw and Partners Limited