Pureprofile Ltd

ASX:PPL Stock Report

Market Cap: AU$38.5m

Pureprofile Past Earnings Performance

Past criteria checks 4/6

Pureprofile has been growing earnings at an average annual rate of 34%, while the IT industry saw earnings growing at 29.2% annually. Revenues have been growing at an average rate of 15% per year. Pureprofile's return on equity is 20%, and it has net margins of 3.1%.

Key information

34.00%

Earnings growth rate

15.39%

EPS growth rate

IT Industry Growth12.94%
Revenue growth rate15.00%
Return on equity20.01%
Net Margin3.07%
Last Earnings Update31 Dec 2025

Recent past performance updates

Analysis Article Sep 04

Shareholders Will Be Pleased With The Quality of Pureprofile's (ASX:PPL) Earnings

Pureprofile Ltd's ( ASX:PPL ) earnings announcement last week was disappointing for investors, despite the decent...

Recent updates

Analysis Article Nov 15

Pureprofile Ltd (ASX:PPL) Shares Fly 27% But Investors Aren't Buying For Growth

Pureprofile Ltd ( ASX:PPL ) shareholders have had their patience rewarded with a 27% share price jump in the last...
Analysis Article Oct 29

Here's Why We Think Pureprofile (ASX:PPL) Might Deserve Your Attention Today

Investors are often guided by the idea of discovering 'the next big thing', even if that means buying 'story stocks...
Analysis Article Sep 04

Shareholders Will Be Pleased With The Quality of Pureprofile's (ASX:PPL) Earnings

Pureprofile Ltd's ( ASX:PPL ) earnings announcement last week was disappointing for investors, despite the decent...
Analysis Article Jul 17

Pureprofile Ltd (ASX:PPL) Stock Rockets 26% As Investors Are Less Pessimistic Than Expected

Pureprofile Ltd ( ASX:PPL ) shares have continued their recent momentum with a 26% gain in the last month alone. The...
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New Narrative May 14

US And UK Expansion Will Unlock New AI Opportunities

Strategic expansion into global markets and technology-led innovations are positioning Pureprofile for significant revenue growth and improved operational efficiency.
Analysis Article Apr 30

Pureprofile Ltd's (ASX:PPL) 28% Share Price Surge Not Quite Adding Up

Pureprofile Ltd ( ASX:PPL ) shareholders would be excited to see that the share price has had a great month, posting a...
Analysis Article Apr 28

Here's Why Pureprofile (ASX:PPL) Can Manage Its Debt Responsibly

Some say volatility, rather than debt, is the best way to think about risk as an investor, but Warren Buffett famously...
Analysis Article Mar 15

Pureprofile Ltd (ASX:PPL) Looks Inexpensive After Falling 27% But Perhaps Not Attractive Enough

Pureprofile Ltd ( ASX:PPL ) shares have retraced a considerable 27% in the last month, reversing a fair amount of their...
Analysis Article Jan 29

Pureprofile Ltd (ASX:PPL) Stock Catapults 29% Though Its Price And Business Still Lag The Industry

Pureprofile Ltd ( ASX:PPL ) shares have continued their recent momentum with a 29% gain in the last month alone...
Analysis Article Nov 14

Pureprofile Ltd's (ASX:PPL) Shares Bounce 27% But Its Business Still Trails The Industry

Pureprofile Ltd ( ASX:PPL ) shareholders would be excited to see that the share price has had a great month, posting a...
Analysis Article Oct 15

Is Pureprofile (ASX:PPL) Using Too Much Debt?

David Iben put it well when he said, 'Volatility is not a risk we care about. What we care about is avoiding the...
Analysis Article Aug 01

The Market Lifts Pureprofile Ltd (ASX:PPL) Shares 28% But It Can Do More

Pureprofile Ltd ( ASX:PPL ) shareholders have had their patience rewarded with a 28% share price jump in the last...
Analysis Article Jun 19

Pureprofile (ASX:PPL) Has Debt But No Earnings; Should You Worry?

The external fund manager backed by Berkshire Hathaway's Charlie Munger, Li Lu, makes no bones about it when he says...
Analysis Article May 07

Market Cool On Pureprofile Ltd's (ASX:PPL) Revenues Pushing Shares 26% Lower

To the annoyance of some shareholders, Pureprofile Ltd ( ASX:PPL ) shares are down a considerable 26% in the last...
Analysis Article Mar 21

Pureprofile Ltd's (ASX:PPL) Subdued P/S Might Signal An Opportunity

It's not a stretch to say that Pureprofile Ltd's ( ASX:PPL ) price-to-sales (or "P/S") ratio of 0.6x right now seems...
Analysis Article Nov 20

Shareholders May Be More Conservative With Pureprofile Ltd's (ASX:PPL) CEO Compensation For Now

Key Insights Pureprofile will host its Annual General Meeting on 26th of November Total pay for CEO Martin Filz...
Analysis Article Jun 14

Investors Aren't Entirely Convinced By Pureprofile Ltd's (ASX:PPL) Revenues

With a median price-to-sales (or "P/S") ratio of close to 0.8x in the Media industry in Australia, you could be...
Analysis Article Mar 09

Does Pureprofile (ASX:PPL) Have A Healthy Balance Sheet?

David Iben put it well when he said, 'Volatility is not a risk we care about. What we care about is avoiding the...
Analysis Article Sep 03

Is Pureprofile (ASX:PPL) Weighed On By Its Debt Load?

Legendary fund manager Li Lu (who Charlie Munger backed) once said, 'The biggest investment risk is not the volatility...
Analysis Article May 05

Is Pureprofile (ASX:PPL) Using Too Much Debt?

David Iben put it well when he said, 'Volatility is not a risk we care about. What we care about is avoiding the...
Analysis Article Jan 19

Is It Time To Consider Buying Pureprofile Ltd (ASX:PPL)?

While Pureprofile Ltd ( ASX:PPL ) might not be the most widely known stock at the moment, it led the ASX gainers with a...
Analysis Article Nov 25

Is Pureprofile (ASX:PPL) Using Too Much Debt?

Legendary fund manager Li Lu (who Charlie Munger backed) once said, 'The biggest investment risk is not the volatility...
Analysis Article Sep 01

Pureprofile's (ASX:PPL) Robust Earnings Are Not All Good News For Shareholders

Pureprofile Ltd's ( ASX:PPL ) stock rose after it released a robust earnings report. While the headline numbers were...
Analysis Article Aug 29

At AU$0.032, Is Pureprofile Ltd (ASX:PPL) Worth Looking At Closely?

While Pureprofile Ltd ( ASX:PPL ) might not be the most widely known stock at the moment, it received a lot of...
Analysis Article May 26

Is Pureprofile (ASX:PPL) Weighed On By Its Debt Load?

Some say volatility, rather than debt, is the best way to think about risk as an investor, but Warren Buffett famously...
Analysis Article Apr 03

Should You Think About Buying Pureprofile Ltd (ASX:PPL) Now?

Pureprofile Ltd ( ASX:PPL ), is not the largest company out there, but it led the ASX gainers with a relatively large...
Analysis Article Feb 09

Pureprofile Ltd (ASX:PPL): Is Breakeven Near?

We feel now is a pretty good time to analyse Pureprofile Ltd's ( ASX:PPL ) business as it appears the company may be on...

Revenue & Expenses Breakdown

How Pureprofile makes and spends money. Based on latest reported earnings, on an LTM basis.


Earnings and Revenue History

ASX:PPL Revenue, expenses and earnings (AUD Millions)
DateRevenueEarningsG+A ExpensesR&D Expenses
31 Dec 2561230
30 Sep 2559230
30 Jun 2557230
31 Mar 2555230
31 Dec 2453220
30 Sep 2451120
30 Jun 2448020
31 Mar 2448010
31 Dec 2346-120
30 Sep 2345-120
30 Jun 2344-220
31 Mar 2345-240
31 Dec 2238-310
30 Sep 2237-310
30 Jun 2236-310
31 Mar 2238-230
31 Dec 2136-230
30 Sep 2133030
30 Jun 2130320
31 Dec 2025120
30 Sep 2025-520
30 Jun 2024-1020
31 Mar 2025-1030
31 Dec 1926-1030
30 Sep 1926-940
30 Jun 1927-840
31 Mar 1921-540
31 Dec 1815-240
30 Sep 1820-540
30 Jun 1825-740
31 Mar 1840-840
31 Dec 1755-950
30 Sep 1754-650
30 Jun 1753-240
31 Mar 1744-340
31 Dec 1635-430
30 Sep 1631-330
30 Jun 1627-230
31 Mar 1623-230
31 Dec 1519-240
30 Sep 1514-230
30 Jun 159-120

Quality Earnings: PPL has high quality earnings.

Growing Profit Margin: PPL's current net profit margins (3.1%) are lower than last year (3.1%).


Free Cash Flow vs Earnings Analysis


Past Earnings Growth Analysis

Earnings Trend: PPL has become profitable over the past 5 years, growing earnings by 34% per year.

Accelerating Growth: PPL's earnings growth over the past year (13.5%) is below its 5-year average (34% per year).

Earnings vs Industry: PPL earnings growth over the past year (13.5%) exceeded the IT industry 10.8%.


Return on Equity

High ROE: PPL's Return on Equity (20%) is considered high.


Return on Assets


Return on Capital Employed


Discover strong past performing companies

Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/05/15 15:25
End of Day Share Price 2026/05/15 00:00
Earnings2025/12/31
Annual Earnings2025/06/30

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Pureprofile Ltd is covered by 3 analysts. 1 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
null nullIndependent Investment Research (Aust.) Pty Ltd
Finola BurkeRaaS Advisory Pty Ltd
Danny YounisShaw and Partners Limited