Key Takeaways Expansion into global markets and investment in AI-driven platforms position Pureprofile for scalable growth and reduced regional risk. Emphasis on first-party, privacy-compliant data and successful acquisitions strengthen competitiveness and support recurring revenue expansion.Read more
Pureprofile Ltd, a data and insights organization, engages in the provision of online research solutions for agencies, marketers, researchers, brands and businesses in Australasia, Europe, and the United States. The company conducts market research; and accesses insights and campaigns through its proprietary self-service platform. It also offers Audience Builder to create additional revenue streams and boost customer loyalty; Audience Intelligence, a data platform that offers insights into Australian consumer spending; and video surveys which provides qualitative research at a quantitative scale. In addition, the company provides Datarubico that offers self-serve data and insights solutions via an AI-enabled platform; synthetic responses; social insights tools; and Datarubico Sample Only, self-serve platform giving users access to sample sources. Further, it offers brand health services. Pureprofile Ltd was founded in 2000 and is headquartered in Surry Hills, Australia.
