Super Retail Group (SUL) Stock Overview
Engages in the retail of automotive, sports, and outdoor leisure products in Australia and New Zealand. More details
| Snowflake Score | |
|---|---|
| Valuation | 5/6 |
| Future Growth | 1/6 |
| Past Performance | 1/6 |
| Financial Health | 4/6 |
| Dividends | 4/6 |
SUL Community Fair Values
Create NarrativeSee what 95 others think this stock is worth. Follow their fair value or set your own to get alerts.
Analyst Price Targets
Top Community Narratives
AU$13.43
FV
0.6% undervalued intrinsic discount3.48%
Revenue growth p.a.
140
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Super Retail Group Limited Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | AU$13.35 |
| 52 Week High | AU$18.93 |
| 52 Week Low | AU$10.08 |
| Beta | 1.01 |
| 1 Month Change | 3.81% |
| 3 Month Change | 20.38% |
| 1 Year Change | -28.46% |
| 3 Year Change | 5.45% |
| 5 Year Change | 12.37% |
| Change since IPO | 470.51% |
Recent News & Updates
Analysis Article • Aug 11
Is It Too Late To Consider Buying Super Retail Group Limited (ASX:SUL)?
While Super Retail Group Limited ( ASX:SUL ) might not have the largest market cap around , it led the ASX gainers with...
Narrative Update • Jul 07
SUL: Lower Profitability Assumptions Will Pressure Future Earnings Multiple
Analysts have trimmed their fair value estimate for Super Retail Group from A$12.50 to A$11.10, citing updated assumptions around revenue growth, profit margins, and future P/E multiples. What’s in the News for Super Retail Group Super Retail Group has scheduled an Analyst and Investor Day, giving the market an opportunity to hear updated commentary from management on the business and capital allocation plans.
Narrative Update • Jun 22
SUL: Store Expansion And Cost Savings Program Will Support Long Term Upside
Analysts have trimmed their price target for Super Retail Group slightly from A$16.00 to A$15.90, reflecting updated views on discount rates, revenue growth assumptions, profit margins, and future P/E expectations. What’s in the News for Super Retail Group Super Retail Group has outlined a five year plan to expand its store network from about 790 locations to more than 900 by 2031, focusing on underserved regional towns and new formats across Supercheap Auto, rebel, BCF and Macpac.Recent updates
Analysis Article • Aug 11
Is It Too Late To Consider Buying Super Retail Group Limited (ASX:SUL)?
While Super Retail Group Limited ( ASX:SUL ) might not have the largest market cap around , it led the ASX gainers with...Narrative Update • Jul 07
SUL: Lower Profitability Assumptions Will Pressure Future Earnings Multiple
Analysts have trimmed their fair value estimate for Super Retail Group from A$12.50 to A$11.10, citing updated assumptions around revenue growth, profit margins, and future P/E multiples. What’s in the News for Super Retail Group Super Retail Group has scheduled an Analyst and Investor Day, giving the market an opportunity to hear updated commentary from management on the business and capital allocation plans.Narrative Update • Jun 22
SUL: Store Expansion And Cost Savings Program Will Support Long Term Upside
Analysts have trimmed their price target for Super Retail Group slightly from A$16.00 to A$15.90, reflecting updated views on discount rates, revenue growth assumptions, profit margins, and future P/E expectations. What’s in the News for Super Retail Group Super Retail Group has outlined a five year plan to expand its store network from about 790 locations to more than 900 by 2031, focusing on underserved regional towns and new formats across Supercheap Auto, rebel, BCF and Macpac.
Narrative Update • Jun 07
SUL: Extended CFO Transition And Analyst Day Insights Will Support Upside
Analysts have trimmed their price target on Super Retail Group from A$16.40 to A$13.59. This reflects updated assumptions for revenue growth, profit margins, the discount rate and a lower future P/E multiple.Narrative Update • May 23
SUL: Leadership Transition And Capital Allocation Priorities Will Support Long Term Upside
Analysts have reduced their price target on Super Retail Group from A$17.85 to A$16.00. They now apply slightly lower assumptions for revenue growth, profit margins and future P/E ratios in their valuation models.Narrative Update • May 03
SUL: Fair Value View Will Reflect Slightly Firmer Assumptions Going Forward
Analysts have slightly trimmed their fair value estimate for Super Retail Group to A$12.50. This reflects updated assumptions for discount rates, revenue growth, profit margins and future P/E multiples.Narrative Update • Apr 19
SUL: Firmer Margin Outlook Will Support Long Term Upside Potential
Analysts have trimmed their price target on Super Retail Group from A$18.70 to A$17.85. This reflects a slightly higher discount rate and more cautious revenue growth assumptions, partly offset by firmer profit margin expectations and a lower future P/E.Narrative Update • Apr 04
SUL: Updated Assumptions Suggest Fair Value But Temper Future Return Potential
Analysts have trimmed their price target on Super Retail Group from A$12.90 to about A$12.53, reflecting updated assumptions for discount rates, revenue growth, profit margins and future P/E levels. Valuation Changes Fair Value: Trimmed slightly from A$12.90 to about A$12.53 per share.Narrative Update • Mar 21
SUL: Stable Margins And P E Outlook Will Support Future Upside
Analysts have kept their A$16.40 fair value estimate for Super Retail Group steady, with only minor model tweaks to the discount rate, revenue growth, profit margin, and future P/E assumptions informing a largely unchanged view on the stock’s valuation. Valuation Changes Fair Value: A$16.40 fair value estimate is unchanged, reflecting a consistent overall valuation view.
New Narrative • Mar 14
Fair Value Intriguingly Set at $11.54 for SUL Investors
Executive Summary Super Retail Group Ltd (SUL) operates across the automotive aftermarket, sporting goods, and outdoor leisure sectors, forecast to expand by 5.5%, 6.0%, and 1.6% p.a., respectively, over the next 5-8 years. Its governance structure remains compliant and effective in curbing agency costs, though the 2025 ethics breach exposed weaknesses in behavioural oversight.Narrative Update • Mar 06
SUL: Fair Outlook Will Balance Softer Margins And Higher Required Returns
Analysts have trimmed their price target for Super Retail Group to about A$16.40 from around A$17.25, reflecting slightly softer assumed revenue growth, profit margins and a modestly higher discount rate, while keeping the future P/E broadly unchanged. Valuation Changes Fair Value: reduced from A$17.25 to about A$16.40, a small downward adjustment to the implied valuation.Narrative Update • Feb 20
SUL: Higher Assumed Margins And P/E Will Likely Pressure Future Returns
Analysts have increased their price target for Super Retail Group from A$12.60 to A$12.90, reflecting updated assumptions around fair value, discount rate, revenue growth, profit margins and future P/E expectations. Valuation Changes Fair Value: Updated from A$12.60 to A$12.90, representing a small uplift in the assessed share valuation.Narrative Update • Feb 06
SUL: Steady Fair Value Will Support Long Term Upside Potential
Analysts have kept their fair value estimate for Super Retail Group steady at A$18.70 per share, citing small adjustments to the discount rate, revenue growth, profit margin and assumed future P/E that offset each other in their updated work. Valuation Changes Fair value estimate remains unchanged at A$18.70 per share, with offsetting adjustments across key inputs.Narrative Update • Jan 23
SUL: Higher Discount Rate Will Still Support Positive Long Term Upside
Analysts have trimmed their price target on Super Retail Group from A$20.50 to A$18.70, reflecting a slightly higher discount rate, modestly adjusted revenue growth expectations of 5.57%, a lower assumed profit margin of 6.22%, and a small change in the future P/E to 18.22x. Valuation Changes Fair Value Estimate: Adjusted from A$20.50 to A$18.70, reflecting a modest reduction in the target valuation level.Narrative Update • Jan 09
SUL: Leadership Upheaval And New CEO Appointment Will Pressure Earnings Multiple
Analysts have trimmed their price target on Super Retail Group slightly to around A$12.60, reflecting subtle adjustments to their assumptions on discount rate, revenue growth, profit margins and future P/E multiples. What's in the News Super Retail Group appointed Paul Bradshaw, currently managing director of its BCF chain, as CEO effective November 1, 2025, following his leadership roles in operations, strategy and store development across Australia and the UK (Key Developments).Analysis Article • Jan 06
What Does Super Retail Group Limited's (ASX:SUL) Share Price Indicate?
While Super Retail Group Limited ( ASX:SUL ) might not have the largest market cap around , it saw significant share...Narrative Update • Dec 13
SUL: Leadership Turmoil Will Weigh On Future Earnings Multiple
Narrative Update on Super Retail Group Analysts have modestly raised their price target for Super Retail Group to approximately $12.60 per share from about $12.14, citing slightly higher expected revenue growth, improved profit margins, and a marginally richer future earnings multiple despite a higher discount rate. What's in the News Paul Bradshaw, current managing director of BCF, will become CEO of Super Retail Group from November 1, 2025, succeeding interim CEO David Burns, who returns to his CFO role on the same date (company announcement).Analysis Article • Oct 29
Super Retail Group's (ASX:SUL) Returns On Capital Are Heading Higher
If we want to find a potential multi-bagger, often there are underlying trends that can provide clues. Firstly, we'll...Narrative Update • Aug 22
Investment In Rebel Active Loyalty Program And Digital Transformation Will Boost Customer Engagement
Improved net profit margin and higher revenue growth forecasts for Super Retail Group have driven the consensus analyst price target up from A$14.51 to A$16.98. What's in the News Announced an ordinary dividend of AUD 0.34 per share for the six months ended June 28, 2025.Analysis Article • Aug 05
Super Retail Group Limited's (ASX:SUL) Earnings Are Not Doing Enough For Some Investors
ASX:SUL 1 Year Share Price vs Fair Value Explore Super Retail Group's Fair Values from the Community and select yours...Analysis Article • Feb 26
There May Be Some Bright Spots In Super Retail Group's (ASX:SUL) Earnings
The most recent earnings report from Super Retail Group Limited ( ASX:SUL ) was disappointing for shareholders...Analysis Article • Feb 25
Super Retail Group (ASX:SUL) Has Announced A Dividend Of A$0.32
The board of Super Retail Group Limited ( ASX:SUL ) has announced that it will pay a dividend of A$0.32 per share on...
New Narrative • Feb 23
Investment In Rebel Active Loyalty Program And Digital Transformation Will Boost Customer Engagement
Loyalty programs and digital transformations aim to enhance customer engagement and boost future revenue and net margins through improved customer loyalty.Analysis Article • Nov 28
Super Retail Group Limited's (ASX:SUL) Earnings Are Not Doing Enough For Some Investors
Super Retail Group Limited's ( ASX:SUL ) price-to-earnings (or "P/E") ratio of 13.9x might make it look like a buy...Analysis Article • Oct 17
This Is Why Super Retail Group Limited's (ASX:SUL) CEO Compensation Looks Appropriate
Key Insights Super Retail Group will host its Annual General Meeting on 24th of October CEO Anthony Heraghty's total...Analysis Article • Aug 23
Super Retail Group Limited (ASX:SUL) Just Reported And Analysts Have Been Lifting Their Price Targets
Shareholders of Super Retail Group Limited ( ASX:SUL ) will be pleased this week, given that the stock price is up 11...Analysis Article • Aug 16
Super Retail Group (ASX:SUL) Hasn't Managed To Accelerate Its Returns
To find a multi-bagger stock, what are the underlying trends we should look for in a business? In a perfect world, we'd...Analysis Article • Apr 24
Investors Met With Slowing Returns on Capital At Super Retail Group (ASX:SUL)
If you're looking for a multi-bagger, there's a few things to keep an eye out for. Firstly, we'd want to identify a...Analysis Article • Mar 18
When Should You Buy Super Retail Group Limited (ASX:SUL)?
Super Retail Group Limited ( ASX:SUL ), might not be a large cap stock, but it received a lot of attention from a...Analysis Article • Feb 23
Analysts Are Updating Their Super Retail Group Limited (ASX:SUL) Estimates After Its Half-Year Results
Super Retail Group Limited ( ASX:SUL ) shareholders are probably feeling a little disappointed, since its shares fell...Analysis Article • Feb 20
If EPS Growth Is Important To You, Super Retail Group (ASX:SUL) Presents An Opportunity
It's common for many investors, especially those who are inexperienced, to buy shares in companies with a good story...Analysis Article • Jan 04
Why Investors Shouldn't Be Surprised By Super Retail Group Limited's (ASX:SUL) Low P/E
Super Retail Group Limited's ( ASX:SUL ) price-to-earnings (or "P/E") ratio of 13x might make it look like a buy right...Analysis Article • Dec 14
When Should You Buy Super Retail Group Limited (ASX:SUL)?
Super Retail Group Limited ( ASX:SUL ), might not be a large cap stock, but it saw a significant share price rise of...Analysis Article • Nov 16
Returns Are Gaining Momentum At Super Retail Group (ASX:SUL)
Finding a business that has the potential to grow substantially is not easy, but it is possible if we look at a few key...Analysis Article • Oct 06
Does Super Retail Group (ASX:SUL) Deserve A Spot On Your Watchlist?
Investors are often guided by the idea of discovering 'the next big thing', even if that means buying 'story stocks...Analysis Article • Aug 28
Super Retail Group's (ASX:SUL) Shareholders Will Receive A Bigger Dividend Than Last Year
Super Retail Group Limited ( ASX:SUL ) will increase its dividend from last year's comparable payment on the 18th of...Analysis Article • Jul 20
When Should You Buy Super Retail Group Limited (ASX:SUL)?
Super Retail Group Limited ( ASX:SUL ), is not the largest company out there, but it saw a double-digit share price...Analysis Article • Jul 07
Capital Investments At Super Retail Group (ASX:SUL) Point To A Promising Future
If you're not sure where to start when looking for the next multi-bagger, there are a few key trends you should keep an...Analysis Article • May 04
Here's Why We Think Super Retail Group (ASX:SUL) Might Deserve Your Attention Today
For beginners, it can seem like a good idea (and an exciting prospect) to buy a company that tells a good story to...Analysis Article • Mar 31
Should You Think About Buying Super Retail Group Limited (ASX:SUL) Now?
Super Retail Group Limited ( ASX:SUL ), is not the largest company out there, but it saw a double-digit share price...Shareholder Returns
| SUL | AU Specialty Retail | AU Market | |
|---|---|---|---|
| 7D | 0.7% | -5.5% | -1.0% |
| 1Y | -28.5% | -34.8% | -0.1% |
Return vs Industry: SUL exceeded the Australian Specialty Retail industry which returned -34.8% over the past year.
Return vs Market: SUL underperformed the Australian Market which returned -0.1% over the past year.
Price Volatility
| SUL volatility | |
|---|---|
| SUL Average Weekly Movement | 5.9% |
| Specialty Retail Industry Average Movement | 6.6% |
| Market Average Movement | 9.7% |
| 10% most volatile stocks in AU Market | 16.8% |
| 10% least volatile stocks in AU Market | 3.9% |
Stable Share Price: SUL has not had significant price volatility in the past 3 months compared to the Australian market.
Volatility Over Time: SUL's weekly volatility (6%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 1972 | 15,643 | Paul Bradshaw | www.superretailgroup.com.au |
Super Retail Group Limited engages in the retail of automotive, sports, and outdoor leisure products in Australia and New Zealand. The company operates through the Supercheap Auto, rebel, BCF, and Macpac segments. It offers automotive and service parts, accessories, and tools for travel, touring, outdoors, garage, shed, and outdoors.
Super Retail Group Limited Fundamentals Summary
| SUL fundamental statistics | |
|---|---|
| Market cap | AU$3.26b |
| Earnings (TTM) | AU$205.90m |
| Revenue (TTM) | AU$4.20b |
14.6x
P/E Ratio0.7x
P/S RatioIs SUL overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| SUL income statement (TTM) | |
|---|---|
| Revenue | AU$4.20b |
| Cost of Revenue | AU$2.28b |
| Gross Profit | AU$1.92b |
| Other Expenses | AU$1.71b |
| Earnings | AU$205.90m |
Last Reported Earnings
Jun 27, 2026
Next Earnings Date
n/a
| Earnings per share (EPS) | 0.91 |
| Gross Margin | 45.70% |
| Net Profit Margin | 4.90% |
| Debt/Equity Ratio | 2.4% |
How did SUL perform over the long term?
See historical performance and comparisonDividends
4.9%
Current Dividend Yield71%
Payout RatioCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/08/21 08:28 |
| End of Day Share Price | 2026/08/21 00:00 |
| Earnings | 2026/06/27 |
| Annual Earnings | 2026/06/27 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
|
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| Market Prices | 30 years |
| |
| Ownership | 10 years |
| |
| Management | 10 years |
| |
| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Super Retail Group Limited is covered by 21 analysts. 14 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Thomas Kierath | Barrenjoey Markets Pty Limited |
| David Errington | BofA Global Research |
| Josephine Forde | BofA Global Research |