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SUL logo

Super Retail Group ASX:SUL Stock Report

Last Price

AU$13.10

Market Cap

AU$3.0b

7D

6.4%

1Y

-12.8%

Updated

14 Apr, 2025

Data

Company Financials +

Super Retail Group Limited

ASX:SUL Stock Report

Market Cap: AU$3.0b

SUL Stock Overview

Engages in the retail of auto, sports, and outdoor leisure products in Australia and New Zealand. More details

SUL fundamental analysis
Snowflake Score
Valuation4/6
Future Growth1/6
Past Performance2/6
Financial Health6/6
Dividends5/6

Super Retail Group Limited Competitors

Price History & Performance

Summary of share price highs, lows and changes for Super Retail Group
Historical stock prices
Current Share PriceAU$13.10
52 Week HighAU$18.40
52 Week LowAU$12.06
Beta0.95
1 Month Change0.54%
3 Month Change-14.94%
1 Year Change-12.84%
3 Year Change23.00%
5 Year Change137.75%
Change since IPO459.83%

Recent News & Updates

Recent updates

There May Be Some Bright Spots In Super Retail Group's (ASX:SUL) Earnings

Feb 26
There May Be Some Bright Spots In Super Retail Group's (ASX:SUL) Earnings

Super Retail Group (ASX:SUL) Has Announced A Dividend Of A$0.32

Feb 25
Super Retail Group (ASX:SUL) Has Announced A Dividend Of A$0.32
author-image

Investment In Rebel Active Loyalty Program And Digital Transformation Will Boost Customer Engagement

Feb 23 Loyalty programs and digital transformations aim to enhance customer engagement and boost future revenue and net margins through improved customer loyalty.

Super Retail Group Limited's (ASX:SUL) Earnings Are Not Doing Enough For Some Investors

Nov 28
Super Retail Group Limited's (ASX:SUL) Earnings Are Not Doing Enough For Some Investors

This Is Why Super Retail Group Limited's (ASX:SUL) CEO Compensation Looks Appropriate

Oct 17
This Is Why Super Retail Group Limited's (ASX:SUL) CEO Compensation Looks Appropriate

Super Retail Group Limited (ASX:SUL) Just Reported And Analysts Have Been Lifting Their Price Targets

Aug 23
Super Retail Group Limited (ASX:SUL) Just Reported And Analysts Have Been Lifting Their Price Targets

Super Retail Group (ASX:SUL) Hasn't Managed To Accelerate Its Returns

Aug 16
Super Retail Group (ASX:SUL) Hasn't Managed To Accelerate Its Returns

Investors Met With Slowing Returns on Capital At Super Retail Group (ASX:SUL)

Apr 24
Investors Met With Slowing Returns on Capital At Super Retail Group (ASX:SUL)

When Should You Buy Super Retail Group Limited (ASX:SUL)?

Mar 18
When Should You Buy Super Retail Group Limited (ASX:SUL)?

Analysts Are Updating Their Super Retail Group Limited (ASX:SUL) Estimates After Its Half-Year Results

Feb 23
Analysts Are Updating Their Super Retail Group Limited (ASX:SUL) Estimates After Its Half-Year Results

If EPS Growth Is Important To You, Super Retail Group (ASX:SUL) Presents An Opportunity

Feb 20
If EPS Growth Is Important To You, Super Retail Group (ASX:SUL) Presents An Opportunity

Why Investors Shouldn't Be Surprised By Super Retail Group Limited's (ASX:SUL) Low P/E

Jan 04
Why Investors Shouldn't Be Surprised By Super Retail Group Limited's (ASX:SUL) Low P/E

When Should You Buy Super Retail Group Limited (ASX:SUL)?

Dec 14
When Should You Buy Super Retail Group Limited (ASX:SUL)?

Returns Are Gaining Momentum At Super Retail Group (ASX:SUL)

Nov 16
Returns Are Gaining Momentum At Super Retail Group (ASX:SUL)

Does Super Retail Group (ASX:SUL) Deserve A Spot On Your Watchlist?

Oct 06
Does Super Retail Group (ASX:SUL) Deserve A Spot On Your Watchlist?

Super Retail Group's (ASX:SUL) Shareholders Will Receive A Bigger Dividend Than Last Year

Aug 28
Super Retail Group's (ASX:SUL) Shareholders Will Receive A Bigger Dividend Than Last Year

When Should You Buy Super Retail Group Limited (ASX:SUL)?

Jul 20
When Should You Buy Super Retail Group Limited (ASX:SUL)?

Capital Investments At Super Retail Group (ASX:SUL) Point To A Promising Future

Jul 07
Capital Investments At Super Retail Group (ASX:SUL) Point To A Promising Future

Here's Why We Think Super Retail Group (ASX:SUL) Might Deserve Your Attention Today

May 04
Here's Why We Think Super Retail Group (ASX:SUL) Might Deserve Your Attention Today

Should You Think About Buying Super Retail Group Limited (ASX:SUL) Now?

Mar 31
Should You Think About Buying Super Retail Group Limited (ASX:SUL) Now?

Capital Investments At Super Retail Group (ASX:SUL) Point To A Promising Future

Feb 17
Capital Investments At Super Retail Group (ASX:SUL) Point To A Promising Future

Is Super Retail Group Limited (ASX:SUL) Trading At A 37% Discount?

Feb 01
Is Super Retail Group Limited (ASX:SUL) Trading At A 37% Discount?

Super Retail Group (ASX:SUL) Has More To Do To Multiply In Value Going Forward

Nov 12
Super Retail Group (ASX:SUL) Has More To Do To Multiply In Value Going Forward

What Is Super Retail Group Limited's (ASX:SUL) Share Price Doing?

Oct 09
What Is Super Retail Group Limited's (ASX:SUL) Share Price Doing?

Super Retail Group (ASX:SUL) Might Have The Makings Of A Multi-Bagger

Aug 05
Super Retail Group (ASX:SUL) Might Have The Makings Of A Multi-Bagger

At AU$8.52, Is Super Retail Group Limited (ASX:SUL) Worth Looking At Closely?

Jul 04
At AU$8.52, Is Super Retail Group Limited (ASX:SUL) Worth Looking At Closely?

Super Retail Group (ASX:SUL) Shareholders Will Want The ROCE Trajectory To Continue

Apr 28
Super Retail Group (ASX:SUL) Shareholders Will Want The ROCE Trajectory To Continue

Super Retail Group (ASX:SUL) Is Reducing Its Dividend To AU$0.27

Feb 23
Super Retail Group (ASX:SUL) Is Reducing Its Dividend To AU$0.27

An Intrinsic Calculation For Super Retail Group Limited (ASX:SUL) Suggests It's 25% Undervalued

Jan 26
An Intrinsic Calculation For Super Retail Group Limited (ASX:SUL) Suggests It's 25% Undervalued

With EPS Growth And More, Super Retail Group (ASX:SUL) Is Interesting

Dec 08
With EPS Growth And More, Super Retail Group (ASX:SUL) Is Interesting

Super Retail Group (ASX:SUL) Knows How To Allocate Capital Effectively

Nov 23
Super Retail Group (ASX:SUL) Knows How To Allocate Capital Effectively

Is Now The Time To Look At Buying Super Retail Group Limited (ASX:SUL)?

Sep 19
Is Now The Time To Look At Buying Super Retail Group Limited (ASX:SUL)?

Here's Why We Think Super Retail Group (ASX:SUL) Is Well Worth Watching

Sep 05
Here's Why We Think Super Retail Group (ASX:SUL) Is Well Worth Watching

Super Retail Group Limited (ASX:SUL) Shares Could Be 34% Above Their Intrinsic Value Estimate

Aug 03
Super Retail Group Limited (ASX:SUL) Shares Could Be 34% Above Their Intrinsic Value Estimate

Should You Think About Buying Super Retail Group Limited (ASX:SUL) Now?

Jun 08
Should You Think About Buying Super Retail Group Limited (ASX:SUL) Now?

We Like These Underlying Return On Capital Trends At Super Retail Group (ASX:SUL)

May 27
We Like These Underlying Return On Capital Trends At Super Retail Group (ASX:SUL)

Calculating The Intrinsic Value Of Super Retail Group Limited (ASX:SUL)

Mar 29
Calculating The Intrinsic Value Of Super Retail Group Limited (ASX:SUL)

Does Super Retail Group (ASX:SUL) Deserve A Spot On Your Watchlist?

Mar 18
Does Super Retail Group (ASX:SUL) Deserve A Spot On Your Watchlist?

What Is Super Retail Group Limited's (ASX:SUL) Share Price Doing?

Mar 07
What Is Super Retail Group Limited's (ASX:SUL) Share Price Doing?

Anthony Heraghty Is The Group MD of Super Retail Group Limited (ASX:SUL) And They Just Picked Up 33% More Shares

Feb 25
Anthony Heraghty Is The Group MD of Super Retail Group Limited (ASX:SUL) And They Just Picked Up 33% More Shares

Analysts Are Updating Their Super Retail Group Limited (ASX:SUL) Estimates After Its Half-Year Results

Feb 18
Analysts Are Updating Their Super Retail Group Limited (ASX:SUL) Estimates After Its Half-Year Results

Here's What Super Retail Group Limited's (ASX:SUL) Shareholder Ownership Structure Looks Like

Feb 16
Here's What Super Retail Group Limited's (ASX:SUL) Shareholder Ownership Structure Looks Like

Does Super Retail Group's (ASX:SUL) Statutory Profit Adequately Reflect Its Underlying Profit?

Feb 01
Does Super Retail Group's (ASX:SUL) Statutory Profit Adequately Reflect Its Underlying Profit?

Three Things You Should Check Before Buying Super Retail Group Limited (ASX:SUL) For Its Dividend

Jan 19
Three Things You Should Check Before Buying Super Retail Group Limited (ASX:SUL) For Its Dividend

Shareholder Returns

SULAU Specialty RetailAU Market
7D6.4%11.7%5.9%
1Y-12.8%4.5%-1.9%

Return vs Industry: SUL underperformed the Australian Specialty Retail industry which returned 4.5% over the past year.

Return vs Market: SUL underperformed the Australian Market which returned -1.9% over the past year.

Price Volatility

Is SUL's price volatile compared to industry and market?
SUL volatility
SUL Average Weekly Movement4.9%
Specialty Retail Industry Average Movement6.2%
Market Average Movement9.1%
10% most volatile stocks in AU Market16.4%
10% least volatile stocks in AU Market4.0%

Stable Share Price: SUL has not had significant price volatility in the past 3 months compared to the Australian market.

Volatility Over Time: SUL's weekly volatility (5%) has been stable over the past year.

Community vs My Fair Value

Select a narrative for quick price alerts from the community, or create your own.

About the Company

FoundedEmployeesCEOWebsite
197216,063Anthony Heraghtywww.superretailgroup.com.au

Super Retail Group Limited engages in the retail of auto, sports, and outdoor leisure products in Australia and New Zealand. It offers automotive parts and accessories, handyman items, and tools and equipment, and marine and motorbike products, including batteries, car care products, exterior accessories, hand and power tools, in-car navigation systems, in-car stereo equipment, lighting and electrical products, oils, filters and additives, outdoor equipment and accessories, seat covers and interior accessories, spare parts, paints and panels, and performance products. The company also provides footwear, fitness and sports equipment, apparel, and related accessories; fishing products, such as lures, rods and reels, tackle boxes, fishing nets, and other products; camping products, including tents, pegs, ropes, cooking equipment, and clothing and hiking gears, as well as boating products comprising fishing rod holders, bilge pumps, fish-finders, etc. In addition, it offers apparel and equipment for mountain climbers, campers, hikers, and others; and products for travel, touring, outdoor, garage, and shed, as well as vehicles for adventure activities.

Super Retail Group Limited Fundamentals Summary

How do Super Retail Group's earnings and revenue compare to its market cap?
SUL fundamental statistics
Market capAU$2.96b
Earnings (TTM)AU$226.50m
Revenue (TTM)AU$3.96b

13.1x

P/E Ratio

0.7x

P/S Ratio

Earnings & Revenue

Key profitability statistics from the latest earnings report (TTM)
SUL income statement (TTM)
RevenueAU$3.96b
Cost of RevenueAU$2.14b
Gross ProfitAU$1.82b
Other ExpensesAU$1.59b
EarningsAU$226.50m

Last Reported Earnings

Dec 28, 2024

Next Earnings Date

Aug 21, 2025

Earnings per share (EPS)1.00
Gross Margin45.93%
Net Profit Margin5.71%
Debt/Equity Ratio0%

How did SUL perform over the long term?

See historical performance and comparison

Dividends

9.1%

Current Dividend Yield

69%

Payout Ratio

Does SUL pay a reliable dividends?

See SUL dividend history and benchmarks
When do you need to buy SUL by to receive an upcoming dividend?
Super Retail Group dividend dates
Ex Dividend DateMar 10 2025
Dividend Pay DateApr 15 2025
Days until Ex dividend36 days
Days until Dividend pay date0 days

Does SUL pay a reliable dividends?

See SUL dividend history and benchmarks

Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2025/04/14 04:21
End of Day Share Price 2025/04/14 00:00
Earnings2024/12/28
Annual Earnings2024/06/29

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Super Retail Group Limited is covered by 30 analysts. 14 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Russell WrightAPP Securities Pty Ltd.
Daniel MorganBarrenjoey Markets Pty Limited
Aryan NoroziBarrenjoey Markets Pty Limited